Ecommerce is a cutthroat world where brands are vying for the attention of wary customers who want to be convinced before they buy.
Getting your target audience to visit your website is great but you won’t earn profit from an ad click, after all. You have to persuade and convert these viewers and maximize those website visits.
The easiest way to do this is through an optimized ecommerce landing page.
In this article, we’ll talk about what landing pages are, why you need to set them up for your ecommerce business, and show you effective landing page templates in ecommerce.
Let’s dive in!
Landing Pages for Ecommerce Brands: Inspiration
- What is an ecommerce landing page?
- What A Landing Page Isn’t
- A homepage is not (only) a landing page
- A product page is not (only) a landing page
- Why do I need a landing page for my ecommerce business?
- Ecommerce Landing Page Templates and Examples
- spacegoods
- Peak Design
- L’Estrange London
- Ekster
- TOTM
- HexClad
- BioTRUST
- TUSOL Wellness
- On Running
- Hello Klean
- What do these ecommerce landing page templates have in common?
- Ecommerce Landing Page Inspiration
- Frequently Asked Questions
- How do I create a good landing page for my product?
- How to build a landing page for an ecommerce website?
What is an ecommerce landing page?
The singular goal of an ecommerce landing page is to get your visitors to take action e.g. buy your product or subscribe to your emails.
It’s a standalone website page usually made especially for conversion and in service of an ecommerce campaign. Visitors arrive at the landing page from your ads, emails, social media pages, and web searches.
What A Landing Page Isn’t
It’s easy to get a landing page confused with other kinds of website pages. Here are two pages that are not landing pages.
A homepage is not (only) a landing page
There’s a few differences between a landing page and a homepage. A homepage is like the front door of your shop. It introduces visitors to your brand and is filled with information on your products, your business information, services, and values.
People can land there in several ways — for instance, visiting a product page, a blog article — and then they’re curious enough to visit your homepage to get a better sense of what you do.
The landing page though, is here specifically designed to welcome new visitors with a specific messaging, usually aligned with the one they’ve clicked on to land on that page.
For instance, if you create a Ad for a specific target audience, don’t redirect users to your generic homepage: instead, create a specific landing page just for them!
The homepage is centered on welcoming the visitor. It has a broad scope and encourages shoppers to explore and therefore, does not have a defined call to action. Meanwhile, the goal of a landing page is to convert visitors and has a targeted call to action.
Homepages have navigation elements to direct the visitor to which page on the website they want to go next. The landing page does not have navigation.
Homepage traffic comes from various parts of the internet while landing page traffic comes from ads.
Homepages are the banner of a website while landing pages are usually hidden from website navigation or separate from the main site.
In short, homepages are for exploration and landing pages are for conversion.
A product page is not (only) a landing page
Landing pages are also confused for product pages. They are not the same, as the product page is designed to be accessed in several ways — not only as a landing page. Your landing page is a page specifically designed for visitors so it’s the first thing they see when they’re land on your website!
While the landing page is part of a marketing campaign and contains a singular call to action, a product page is an informative web page—that is, it supplies information abut the product and not much else.
A product page educates a potential customer, giving them the knowledge they need to decide if they want to buy from your store.This page contains information about product features, materials, pricing, shipping details, returns information, and reviews.
It also has images and images of a product to further showcase its appeal.
Meanwhile, landing pages can have those elements, too but they are used to generate leads and are focused on customer engagement.
For example, when a visitor lands on a landing page, they can exchange their personal information for a free resource or access to an event, contest, or discount.
The landing page is all about minimizing distractions (which product pages tend to have, as they are educational, first and foremost) and emphasizing the unique selling point of the product.
Why do I need a landing page for my ecommerce business?
A landing page puts your visitors on a direct path to conversion since it’s designed to persuade them to purchase. The elements of a landing page are placed to serve this goal. It’s like a call to action in the form of a web page.
Ecommerce landing pages have several benefits.
Easy to create and launch
You can design these pages easily since they’re separate from your main webpage. You can have landing pages for specific ad campaigns.
Puts the focus on one product
Visitors are less overwhelmed when they’re on a landing page compared to when they’re on a product page. A single product is often highlighted so your target audience can see its benefits without being distracted by unrelated content.
Increases sales
Ecommerce landing pages increase the chances of conversion when compared to a regular website page.
Gives better returns for ad spend
Zoning in and promoting a single product leads to higher ROI because the messaging is targeted to one goal.
Gathers audience data
You can conduct A/B testing on landing pages, find which tactics are working best, and then adjust your campaign strategy accordingly based on your findings.
Ecommerce Landing Page Templates and Examples
spacegoods
Spacegoods is a wellness brand whose main product is called rainbow dust, a coffee alternative. They created this eye-catching landing page for their limited-time rainbow dust promotion.
What we like about this ecommerce landing page:
- They create urgency by placing “Offer ends very soon” at the top of the page
- Gifts are included for every purchase, which makes the product more appealing to try. Who doesn’t love a freebie?
- The page features multiple reviews and photos of customers with the product, all grouped under the heading “community reviews”. It creates a sense of belongingness and is a powerful social proof.
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Peak Design
The bag and camera gear brand Peak Design created this offbeat landing page featuring a human-horse hybrid in a suit using their products. It effectively uses this metaphor to promote the benefits of their phone cases.
What we like about this ecommerce landing page:
- The witty copy relates to the horse photos (“Say neigh to one-trick phone cases”) which keep the page engaging and enjoyable to read.
- The page includes photos of the phone case used in various ways, helping the visitor see the product’s multifunctionality and dependability.
- A detailed comparison chart contrasts Peak Design’s phone case with other cases, further emphasizing that it’s a cut above the rest.
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L’Estrange London
The next landing page template is from L’Estrange London, a sustainable menswear brand, and features their 24 Trouser. It’s clean and sleek, reflecting the brand’s philosophy without sacrificing impact.
What we like about this ecommerce landing page:
- Large and detailed photos do the talking. The trousers are presented in different ways.
- The landing page weaves a story about the brand and how the product came about.
- The CTA buttons are interspersed throughout the page and are easy to find, making the purchase seamless.
Ekster
Ekster is all about making smart wallets and that’s what this landing page focuses on. It’s straightforward. The copy includes a “5 Reasons Why” hook and leads with the powerful claim “You need to ditch your bifold”.
What we like about this ecommerce landing page:
- Comparison photos drive home the points that their copy makes and highlight their wallets’ durability, sleekness, security, and stylishness.
- It makes the reader curious by mentioning “Why Over 201,432 People Already Ditched Theirs”, a great way to present social proof.
- Gives visitors peace of mind by including a generous discount on their first order and a full money-back guarantee.
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TOTM
TOTM is a sustainable period care brand that sells pads, liners, and tampons. This is a great landing page that speaks to the quality of their products and leads customers to their shop.
What we like about this ecommerce landing page:
- They place their unique value proposition on top of the page, which draws in their target audience from the get-go.
- Their limited-time discount code is clearly emphasized and creates urgency for the visitor’s first order.
- There’s a dedicated space for their product photos and the shop CTA buttons are spread throughout the page and easy to find.
HexClad
Cookware brand HexClad has a compelling landing page featuring their do-it-all pans. The color palette takes inspiration from the product, giving the page a streamlined look.
What we like about this ecommerce landing page:
- It emphasizes the benefits of the pans and enumerates the reasons the shopper will love the product
- It gains the consumer’s trust by offering fast and free shipping, a lifetime warranty, and a $300 discount.
- It features a celebrity testimonial, one of the most powerful forms of social proof.
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BioTRUST
BioTRUST’s landing page shows the power of a discounted offer, verified reviews, and benefit-led descriptions.
What we like about this ecommerce landing page:
- Gives the option of buying multiple products at a discounted price with CTA buttons that make purchasing even easier
- Constantly reiterates their 61% discount offer throughout the landing page
- The tabs at the top of the page make navigation easy. The visitor can skip to the part they want to see first.
TUSOL Wellness
TUSOL Wellness features an information-packed landing page for their organic superfood protein bars that communicates their benefits and value clearly.
What we like about this ecommerce landing page:
- Starts off with the bars’ most impactful value proposition: “Boost energy, metabolism, and focus with protein bars by a 3 Michelin Star Chef”
- Uses multiple forms of social proof throughout the page
- Coaxes the visitor to try the product using a trial pack and subscription offer and comparing itself with competing protein bars
On Running
On Running has a minimalist take on the product landing page, opting to focus on photos and the lifestyle they’re promoting with their footwear and gear.
What we like about this ecommerce landing page:
- On the uppermost part of the page, On Running divides its products per category using photos of people wearing their shoes and clothing for each category
- Highlights features that differentiate each shoe from the others in the lineup and who they’re suited for
- Features a video from an On Running athlete in the bottommost part of the page and links to other articles about their notable customers, which appeals to their target audience
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Hello Klean
Hello Klean’s landing page is more than meets the eye. Its use of social proof and science-backed information keeps the focus on the product throughout the page.
What we like about this ecommerce landing page:
- Includes direct quotes from leading publications such as Good Housekeeping and Women’s Health, as well as a television appearance and customer reviews
- Its header copy is short but powerful: “Don’t let your hair snap off”
- Demonstrates how their product works using illustrations and scientific studies and helps the reader understand it more using an FAQ portion
What do these ecommerce landing page templates have in common?
The best ecommerce landing page templates are maximized for conversion using several techniques.
- Present the products in several ways using clear photos
- Tap into different budgets by offering multiple pricing choices
- Distribute your CTAs throughout the page
- Have special offers to entice customers
- Make your visitors more likely to buy by making the purchase experience simple
- Answer any objections or obstacles to the purchase
- Use comparison tables to contrast your offer with those of your competitors
- Feature FAQs or answers to customer questions to alleviate doubts
- Integrate videos from customers using your products and use testimonials
- Focus on a target audience for your landing page
Ecommerce Landing Page Inspiration
We hope this list gave you ideas for your own ecommerce landing pages and provided you with takeaways you can apply to your business so you can convert your visitors faster and easier.
If you want more examples like these, sign up for Panoramata for free and take advantage of our massive database of marketing inspiration.
Frequently Asked Questions
How do I create a good landing page for my product?
To create a good landing page for your product, focus on a clean, attractive design with a clear and compelling headline, high-quality images, and concise, persuasive copy.
Include a strong call-to-action (CTA) and ensure the page is optimized for mobile devices to enhance user experience and conversion rates.
How to build a landing page for an ecommerce website?
To build a landing page for an e-commerce website, start by selecting a suitable template from a landing page builder like Unbounce, Leadpages, or Shopify.
Customize the template with your branding, product images, and relevant content, then integrate it with your analytics and marketing tools to track performance and make data-driven improvements.
