Competitive Analysis & Marketing Resources

The April Fools’ Marketing Guide (Emails and Ads)

15 different marketing ideas for April Fools, with Best Practices and Examples

How to identify marketing opportunities

How to identify the right marketing opportunities, vs. chasing spikes

November Email Newsletter Ideas (with 30+ examples)

Including Black Friday & Singles Day - you'll find the best inspiration and all the examples you need to create your campaigns in November.

How to use your competitors' campaigns as inspiration

What are the best ways to use your competitors creatives and turn their hard work into your team’s inspiration?

October Email Newsletter Ideas (with 20+ examples)

Including Halloween of course, we'll give you all the best inspiration to plan your emails marketing campaigns for October.

September Email Newsletter Ideas (with Examples)

Discover how to make the most of September's marketing moments—from back-to-school style guides to cozy autumn content—without falling into seasonal clichés.

August Email Newsletter Ideas (with Examples)

Transform August from a confusing transition month into engagement gold by leveraging under-utilized holidays from pet celebrations to equality observances.

30 July Email Newsletter Ideas from Bastille Day to Friendship Day

Learn how to transform July from a marketing dead zone into standout campaigns by leveraging niche holidays and adapting to vacation season mindsets.

Best June Email Newsletter Ideas (with Examples)

Discover the richness of June’s marketing moments and holidays and learn how to leverage them for email marketing success.

Best May Email Newsletter Ideas (with Examples)

Fed up with the same gift guides and generic sales? Learn how transform May's major marketing moments into impactful email campaigns with this email marketing primer.

Best April Email Newsletter Ideas (with Examples)

Learn how to transform April's overlooked opportunities into email campaigns that build subscriber relationships and drive sales.

Best March Email Newsletter Ideas (with Examples)

Learn how to create better, more impressive March email newsletters by integrating key seasonal events.

The Complete Guide to Replacing Mailcharts

Discover why Panoramata is the ultimate Mailcharts alternative, offering more features, broader industry coverage, and transparent pricing that won't break your marketing budget.

February Email Marketing Ideas (for Valentine's Day and Beyond)

Learn how to transform February's diverse calendar into email campaigns that cut through inbox clutter and build genuine subscriber relationships.

January Email Newsletter Ideas and Examples

Discover strategic January email newsletter ideas beyond "New Year, New You"—from Dry January campaigns to Lunar New Year celebrations.

Best December Email Marketing Ideas (with Examples)

Learn to navigate the goldmine that is December email marketing and find amazing email ideas for key dates in this month.

How to See Competitor Google Ads in Other Countries

It can be difficult to see competitor Google Ads in other countries without workarounds. Learn which tools help you spy on competitor ads around the world without a VPN.

Christmas Email Marketing Guide: 5 Creative Ways to Increase Holiday Sales

This guide reveals how to create Christmas email campaigns that outsmart competitors and capture holiday revenue through strategic timing, personalization, and addressing specific shopper segments.

Which AI Tool Wins for Competitive Analysis? ChatGPT, Claude, and Gemini Compared

We put ChatGPT, Claude, and Gemini head-to-head for competitive analysis and marketing tasks, revealing which AI tool delivers the best results for competitor spying.

How to Use Google Gemini for Competitor Analysis

This comprehensive guide reveals how marketers can use Google Gemini's AI capabilities to conduct thorough competitor analysis in minutes rather than hours, from identifying key rivals to creating actionable content strategies.

How to Use Claude for Competitor Research

Discover how to leverage Claude AI for in-depth competitor analysis if your goal is to improve your marketing strategy.

How to automate competitor tracking with AI

Discover how AI can revolutionize your competitor analysis, moving beyond manual data collection to automated, insightful strategies.

11 Essential Marketing Strategies for Beauty and Cosmetics Brands

Discover the best strategies to make your beauty and cosmetics brand shine bright in today's market.

Should you pay attention to competitors?

Is tracking competitors a waste of time? Let's settle this ongoing debate about whether businesses should monitor competitors or focus solely on their own brand and customers.

Why you should set up competitor alerts on Slack

Automated competitor alerts, especially when integrated with Slack, can transform your business. Find out why in this article.

How to track your competitors' Trustpilot reviews

Learn how monitoring competitor reviews on Trustpilot can grow your business and improve your marketing, among other powerful benefits.

Streamline Competitor Monitoring with Email Notifications

Discover how automated competitor alerts can keep your business agile and ahead of market trends, delivering crucial insights directly to your inbox.

How to Track and Analyze Competitor Reviews

Learn more about the critical role of tracking competitor reviews and how to analyze reviews for business growth.

How to start a B2B newsletter

Learn how to create a B2B newsletter that delivers real value and engages your target audience.

B2B Email Marketing Guide (with Examples)

Learn how to craft effective B2B email marketing campaigns that engage professional audiences, build relationships, and drive conversions.

8 Best Facebook Ad Spy Tools to Find Competitor Ads in 2026 (Free & Paid)

Discover the top Facebook ad spy tools in 2026 that can help you analyze competitor strategies and elevate your own campaigns. So you can see what your competitors are running — instantly

How to find the best newsletter examples for marketing

Unlock the secrets to powerful email marketing by learning how to find, analyze, and implement insights from the best newsletter examples across industries.

The Ultimate Guide to Instagram Competitor Analysis for Business Growth

Sharpen your Instagram strategy using our comprehensive guide on how to perform an effective Instagram competitor analysis to boost social media performance.

Instagram Engagement Rate: How to compute yours (2026)

Learn how to calculate, interpret, and improve your Instagram engagement rate to boost your marketing strategy.

How to optimize agency operations in 5 steps

Learn five crucial strategies for marketing agencies to optimize operations, improve client satisfaction, and boost profitability.

How to Perform A Social Media Competitor Analysis

Use your social media time to good use! Analyze your competitors' social media strategies to improve your own and stay ahead of trends.

How to Find the Best Competitor Tracking Solution

What are the things you need to consider when choosing a competitor tracking solution? Avoid costly mistakes with this guide.

Competitor Alerts Made Easy: Never miss anything anymore

Learn how to use Panoramata to set up automated alerts that track your competitors' digital marketing activities.

10 Winback Email Campaign Examples to Recover Lost Customers

Learn the strategy and explore effective winback campaigns that re-engage lost or inactive customers.

Using Emojis in Email Subject Lines to Boost Opens

Learn how to use emojis in email subject lines to enhance engagement and open rates.

How to Perform a Content Gap Analysis

Let's explore how to conduct a content gap analysis to improve marketing strategies by examining competitors and identifying opportunities beyond SEO.

How to Improve Email Deliverability: Proven Strategies

Stop emails from being marked as spam! Discover secrets to inbox success and boost engagement.

Mailcharts vs. Sendview: Which Email Marketing Tool is Right for You?

Torn between Mailcharts and Sendview? We'll break down what each tool offers, their pricing, and help you decide which one might be the best fit for your needs.

10 Tips for Effective Competitor Ad Tracking

Spy smarter, not harder: Learn invaluable lessons from rivals' ads and transform their insights into your own success story.

10 Mistakes To Avoid When Analyzing Competitors

Avoid common competitor analysis errors for smarter marketing insights & strategy.

How to Create The Perfect Purchase Flow

Learn how to design a seamless checkout experience by reducing friction, simplifying steps, and using intelligent automation.

Email Tracking Showdown: Sendview vs. Owletter

Find out how Sendview, Owletter, & Panoramata compare for email & marketing tracking.

7 Top Tools To Track Your Competitors' Emails

Want to know what your competitors are doing with email marketing? Discover 7 powerful tools to legally and ethically track their email campaigns, spot trends, and improve your strategy.

7 Ramadan Email and Advertising Ideas

Discover Ramadan marketing strategies using real ad and email examples to engage Muslim audiences.

30 Mother's Day Marketing Tips and Ideas

Learn how to elevate your Mother’s Day emails and ads with these techniques and examples.

How to Find and Track Competitors with Ahrefs in 2026

Learn how to track your competitors' SEO, traffic, and marketing strategies with Ahrefs and Panoramata. Get insights into their keywords, ads, and customer acquisition tactics.

How to Create Email Footers

Learn how to create effective email footers that drive engagement and conversions.

5 Best Moat Ad Search Alternatives

Find the best Moat Ad Search alternatives to track competitor ads and gain insights.

How to Use Facebook Ad Library

Learn how to view your competitor's ads on Facebook through the Facebook Ad Library. Discover how to track competitor ads and gather inspiration for even better ads.

How to Conduct a Competitive Analysis: 5 Steps to Outperform Competitors

Learn how to conduct a competitive analysis in five simple steps to uncover insights, refine your marketing strategy, and stay ahead of the competition.

8 Essential Best Practices for Retargeting Ads and Mistakes to Avoid‍

Discover the top 8 retargeting best practices to increase conversions and avoid common mistakes. Learn how to refine your audience, craft compelling ads, and prevent brand fatigue.

How to Write Compelling Email Call-to-Actions (with Examples)

Learn how to write compelling email CTAs that drive clicks and conversions. Explore best practices, real-world examples, and strategies to make your emails more effective.

Best Practices for Onboarding Email Sequences (with Examples)

Learn how to create effective onboarding email sequences to boost retention and engagement. Discover best practices, tips, and real-life examples to craft emails that welcome and convert new customers.

How to Increase LTV with Upsell Emails: Examples & Strategies

Learn how to increase LTV with upsell emails by leveraging personalization, smart offers, and proven strategies. Explore examples from top brands to boost customer loyalty and revenue.

How to Create A Marketing Benchmark

Learn how to use marketing benchmarks to measure your performance and improve your strategy. Explore types of benchmarks, essential metrics, and actionable tips to stay ahead in your industry.

How to Know Your Competitors: A Step-by-Step Guide

Learn how to know your competitors with this comprehensive guide. Discover direct, indirect, and substitute competitors, and use proven methods to identify and analyze them effectively.

The 5 Best Competitor Analysis Tools under $200

Discover the 5 best competitor analysis tools to enhance your marketing strategy and stay ahead in the game. This article explores how tools like Panoramata, Google Trends, and Semrush provide actionable insights for tracking competitors effectively.

Outdoor Brands Marketing: Best Practices & Insights For Your Next Campaign

Insights and Best Practices to help you improve your marketing strategy for Email Marketing & Advertising, so you can outperform your competitors.

How To Sell Bikes: Ecommerce Marketing Best Practices

Owning a Bike brand? Here are marketing insights and digital marketing best practices to help you improve your marketing strategy (emails, ads, landing pages).

Digital Marketing Best Practices for Skincare & Bodycare brands

Marketing ideas & inspiration from skincare & bodycare brands, so you can effectively outperform your competitors!

Marketing Best Practices for Non-Alcoholic Beverage Brands

Insights and Best Practices to help you improve your marketing strategy for Email Marketing & Advertising, so you can outperform your competitors.

Marketing Best Practices for Swimwear Brands

The swimwear industry is thriving. It's no longer just about functionality; swimwear has become a powerful tool for self-expression and confidence.

5 Best Competitor Monitoring Tools

Need help tracking your competitors online? Here are some of the best competitor monitoring tools to help you become more efficient.

10 of the best websites for web design inspiration

Stuck in a creative rut when designing your web pages and creatives? Check out our list of top design inspiration websites to inform your next creative project.

How to Create a Competitor Analysis Report

After you've conducted a competitor analysis, it doesn't stop there. You have to put it all together into a competitor analysis report. We'll show you how in this guide.

9 Best Competitor Traffic Analysis Tools (2026)

Find the best competitor traffic analysis tool with this roundup of tools, including Similarweb, Semrush, and Ahrefs. Get a granular view of your competitor's traffic to inform your marketing strategy.

What is competitive marketing intelligence?

Learn the definition and use cases of competitive marketing intelligence and how to source this type of intelligence for your business needs.

Hats & Caps Best Marketing Inspiration

We've reviewed some popular DTC hat brands and here are solid go-to-market strategies you can implement today! 

How to Do A Competitive Strength Assessment

Learn what a competitive assessment entails and how you can execute this for your business in a few easy steps with this guide.

BigSpy vs. SpyFu Review: Which Tool Is Best For You?

Learn the similarities and differences between two widely-known SEO tools: Spyfu and Ubersuggest in this buyer's guide.

How to Use Semrush for Competitive Analysis in 2026

SEMrush Competitive Analysis: What It Does Well (and Where Marketers Need More). Learn the features, use cases, and limitations of Semrush and how you can integrate it in your marketing toolkit.

SpyFu vs. Ubersuggest Review (2026)

Spyfu and Ubersuggest are often pitted against each other as they are similar, but the differences are key in understanding these tools. See which one is best for you with this quick comparison.

5 Best Market Analysis Software (2026)

Market analytics tools help you get faster insights and make better decisions. This is a guide for marketers who want to explore the best available options.

How to Find Newsletter Ideas to Engage Your Subscribers

Unsubscribe button – your worst enemy when sending newsletters. In this article, we'll learn how to significantly minimize the number of unsubscribes by finding great email ideas to send to your subscribers.

Top Marketing Inspirations for Plus-Size Fashion Brands

With the growing focus on plus-size fashion, your brand should keep up and stay abreast to thrive. This article will help you find great inspirations for your plus-size fashion marketing.

Where can I find inspiration for B2B marketing?

B2B campaign planning can be made infinitely easier with the right sources of inspiration. We've rounded up the must-try tools for your next brainstorming session.

How to Take Advantage of Your Competitor's Weaknesses

Competitor analysis doesn't stop at gathering data. You have to use your knowledge to get ahead. We'll show you how to spot and target your competitor's weaknesses effectively.

The 12 Best AI Tools for Competitor Analysis (2026 Guide)

Relying on the old software or manual methods of competitor tracking is just not enough anymore. In this article, we’ll introduce you to the best AI tools for competitor tracking

How to Evaluate Your Competitors (for B2C and B2B Companies)

In this blog, we'll discover why it is important to identify your competitors, the products & services they offer, their pricing strategies, as well as their content mix - to discover what market gaps to fill and leverage on your competitive advantage.

How to Use ChatGPT for Competition Analysis (with Sample Prompts)

Power up your competitive analysis with ChatGPT's spying skills. Here are use cases for this tool, plus sample prompts you can use right away.

Milled vs MailCharts in 2026: Best Tool to Track Competitors’ Emails

Understand the differences between Milled and MailCharts in this comparison review and find out which one best suits your needs.

9 Advanced Email Marketing Techniques You Need to Try [2026]

Mastered the fundamentals of email marketing? It's time to dig deeper and learn some advanced techniques. We'll show you the best strategies for upgrading your emails in this article.

How to Spy on Your Competitor's YouTube Ads

You need to know what your competitors are doing on YouTube if you want to grab their market share and be the logical choice for your target customers. Learn how to automatically track your competitor's ads on YouTube with this guide.

Winning Marketing Strategies for Wearable Health Trackers

Fitness brands must continuously innovate to keep their audience captivated and motivated towards maintaining overall wellness. Along with the product innovation, should and must come an effective approach to marketing – contributing to overall brand success. 

How to Find Out Where Your Competitors Are Advertising

Advertising is a crucial piece of competitor analysis. Ad tracking starts with finding out where your competitors are putting up ads so you can examine their campaigns. We'll guide you through three ways to spot your competitor's ads and start your competitive analysis.

Semrush vs. Similarweb: Which Competitor Analysis Tool is Better?

Semrush and Similarweb are two of the most popular competitive analysis tools out there but they have clear differences. Learn which one is the best platform for your business and their corresponding pros and cons.

How to Steal Ideas From Your Competitors (Without Breaking The Law)

You and your competitors share the same target audience so it’s natural that you’d want to see what they’re doing content and marketing-wise and cherrypick the ones you like for your own strategy.

5 Ways to Promote a Webinar With Ads & Email Marketing (+ Examples)

Maximize webinar attendance with these email and ad tips and tricks. Learn how to create engaging ads to drive sign-ups and know what emails to send before and after your webinar.

6 Best Competitor Tracking Software to Stay Ahead of the Pack

We've rounded up the seven best competitor tracking software to help your company grow smarter, from niche tools to comprehensive platforms, we've got it here. Track emails, social media, trends, and more with these best-in-class tools.

11 Best Marketing Strategies from Fashion Subscription Brands

In this article, we'll show you how your brand can stand out in the fashion subscription industry with the right marketing techniques in place.

Is Black Friday Right for Your B2B Business? A Guide to Holiday Promotions

Discover how B2B businesses can successfully take part in Black Friday and Cyber Monday and boost their sales and engagement.

How to track your competitors with Similarweb?

Learn how to how to monitor your competitors effectively with SimilarWeb plus disadvantages and alternatives to Similarweb.

B2B Benchmarking: Steps and Best Practices to Improve a B2B Marketing Strategy

Uncover the secrets to B2B success by mastering the art of benchmarking to gain a competitive edge and optimize your operations.

5 Competitive Ad Tracking Tools to Try in 2026

Is there a way to collect all this data automatically, without having to do this manually, ever week/month for every single competitor, on a lot of different networks? Let’s find out!

5 Best Marketing Intelligence Software [2026 Review]

To take the right decisions, what you need to do is inform your own marketing strategy with additional data.This is where marketing intelligence comes in. Tracking your competitors is key to help you take the right decisions for your business.

5 Emails You Need to Send When Hosting A Webinar (with Examples)

Regardless of the path you choose for promoting webinars, email marketing plays an essential role in how you manage promotions, webinar attendance, engagement, and more. 

8 Best B2B Competitor Analysis Tools 

Competitive analysis will help you gather more data on your market, anticipate what the future trends might be, and which opportunities you’re uniquely positioned to take.

Best Email Subject Lines For B2B Companies 

In this article, we’ll explore ways to find the best B2B subject lines, give examples of B2B subject lines we like, and teach you how you can find best practices for your email subject lines. 

Best Competitive Analysis Tool: Semrush VS Ahrefs [2026]

In this article, I’ll explain how these competitive analysis tools compare so you can choose the one that fits your business needs and takes your marketing efforts to the next level.

How to See Your Competitors’ LinkedIn Ads

LinkedIn is the website to be at if you want to reach a target audience composed of professionals, executives, and decision-makers. If you’re struggling with brainstorming ideas for ads on LinkedIn or if you simply want to see what ads your competitors are running there, we’ll show you how to find these ads in a few steps.

How to Create a Competitive Pricing Strategy [With Definitions and Benefits]

Without the right prices, customers will choose the most appealing price and skip your product. You need to check your competition and the market before pricing your products. We’ll explore how competitive pricing strategy works, its benefits, and some examples of how this can apply to you.

10 Ways to Track Your Competitor's Marketing Strategy: From Ads to SEO

A famous statesman once said “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” When you track your competitors, you can learn from their mistakes and get inspiration. In our opinion, no stronger case for competitor intelligence exists. Now that we’ve gotten the “why” quickly out of the way, we’ll get to the “how” and “where” in this article. Depending on your goals and what information you need, there are several ways to track your competitor’s marketing strategy using tools readily available online.

Top 7 Competitor Analysis Frameworks (With Free Templates)

If business is like race, competitor analysis is like a prized thoroughbred that will carry you to the finish line, outpacing your competitors as you go. But competitor analysis is a broad practice. There are several frameworks to choose from, depending on your needs. In this article, we’ll explore the different types of competitor analysis frameworks so you can choose the most ideal for your business and use it to improve and benchmark yourself against the competition.

How to Compare Your Website To Your Competitors (The Right Way)

Your website may be the heart of your online presence, but how does it measure up to your competitors? Without the right insights, it’s easy to lose traffic, miss out on potential customers, or watch your competitors take the lead in search results and conversions. That’s where comparing your website to a competitor’s becomes crucial. But this can feel overwhelming if you don’t know where to start. In this guide, we’ll show you step-by-step how to perform a website comparison effectively. With these insights, you’ll be equipped to make data-driven improvements, stay ahead of the competition, and turn your website into a conversion machine.

Content Marketing Competitor Analysis: A Comprehensive Guide

No matter how glued we are to our phones all day, people will still crave quality content from brands, influencers, and connections. For brands, content is a cost-effective way to attract prospective customers and nudge them into finally converting. That’s why content creation should be at the top of your to-do list. However, creating good content is incredibly hard. This is where your competitors can help. You need content marketing competitor analysis. We’re here to show you how from why it’s important to what content pieces to gather to how to audit and analyze their content marketing.

7 Actionable Tips for Marketing Men's Fashion (with Examples)

Men’s fashion is straightforward and fuss-free – but men’s fashion marketing? That’s a different story. It has long been a challenge for marketers to market garments for males. When done wrong, men's fashion marketing can be lackluster or stiff. Thankfully, the trends are changing. Men’s fashion was long overdue for a refresh and that’s exactly what is happening. If you want to learn more about how to market a men’s fashion brand successfully, we’re happy to share valuable digital marketing insights from the best menswear brands we have on Panoramata.

5 Reasons Why You Should Track Your Competitors

It doesn’t matter if you’re catering to a niche market or are a complete beginner in marketing–you should be tracking your competitors. It’s easier than it sounds. If you have an hour a week to spare, you can keep tabs on your competitors and what they’re doing with their marketing so you can gather ideas and stay competitive. This article will cover the most compelling reasons to track your competitors and what competitor tracking can do for your business.

How Can You See What A Competitor Has Done Last Year?

As a marketer, you can get wiser with each passing year. This is especially true if you gain knowledge and understanding of your market and competition by looking back at what happened last year. Do you know that you can get a year's worth of wisdom on a single platform? In this article, we'll show you important techniques you can use to refine your approach and gain a competitive edge regardless of your industry.

How to Know If A Competitor's Campaign is Successful

Measuring the success of your campaigns is straightforward when you have metrics and data. However, assessing the effectiveness of your competitor’s campaigns is a different ballgame–you don’t have and cannot have access to their performance indicators. The good news is there are ways to know if a competitor's campaign is successful. In this article, I’ll talk about the signs that point to the success of your competitor’s campaign so you can learn from them and apply that knowledge to your campaigns. 

How to Create a SWOT Analysis for Strategic Planning (with Templates, Examples and Free Builder)

Learn how to conduct an effective SWOT analysis for your business with this guide (plus download templates you can use right away).

Top Marketing Strategies by Retailers in France

Being a retailer now presents several advantages, but also numerous challenges, especially when it comes to cracking the DTC code. The main advantage is being able to present today's customers with a wider choice of products and brands. While the main challenge they face are the increasing pressures to keep up with the fast-paced trends and fickle nature of modern consumers. In this game of "keep up or lose", it is up to retailers to maintain competitiveness. We have reviewed a dozen French retailers to explore their top marketing strategies. 

7 Powerful Marketing Tips from Celebrity Brands

There's no shortcut to becoming a popular and successful brand; celebrity brands are no exception. We've seen today's celebrities and popular influencers carve out their entrepreneurial path, not merely endorsing other people's products. While there is an inherent advantage when celebrities lend their positive image, credibility, and network of engaged followers to the brand, not all fame in the world can help the company soar high. This article will uncover top celebrity brands' marketing strategies to thrive in a competitive market.

How to Effectively Use Competitor Data and Find Opportunities

Your competitor’s online activity will give you a deeper understanding of their marketing strategy, that is if you know where and how to look. Tracking emails, ads, and other creatives is just the start. The more important task is leveraging this data to strike where your competition is weakest and find opportunities to seize. We’ll talk about how to spot these opportunities and use them to improve your marketing. You’ll learn the benefits of competitor tracking and why every business should get started with it.

Ecommerce Marketing Best Practices for Alcoholic Beverages

Are you an alcohol brand looking to make a splash? Understanding and establishing meaningful connections with your target audience while observing strict regulations is crucial to thrive in a competitive alcoholic beverage market. Today’s consumers seek an experience rather than just a drink so brands need to adjust their marketing efforts accordingly. In this article, we’ve covered how the best alcoholic beverage brands are marketing themselves online, and we'll examine ten key tactics to implement in your next marketing campaigns. 

13 Best Ways to Improve Your Email Marketing Campaigns

Optimizing email marketing newsletters is challenging in a time of short attention spans and overflowing inboxes. However, email remains the most cost-effective platform for reaching and nurturing your target audience. By learning from industry successes and implementing proven strategies, you can transform your email marketing campaigns and achieve better results. In this article, we’ll explore nine actionable ways to improve your email marketing efforts, helping you reach and engage your audience more effectively.

Why Should You Be Careful About Monitoring Competitors?

Knowledge is power but when it comes to competitor monitoring, knowledge has its limits. Yes, competitive monitoring is an important piece of running a profitable business and in a digital-first environment, it’s easier than ever to get up to date about your competitors’ activities. But there are things to be considered. Competitor tracking has its pitfalls. Don’t fall into its traps. Here are some considerations when tracking competitors. 

Striking A Balance for Maximum ROI: How SEO and Paid Search Can Work Together

Marketers think of SEO and PPC as two boxes that should be separate and not muddy each other’s waters. However, combining both strategies is becoming more prevalent. That’s because organic and paid search are two halves of the same whole that when used together, will earn more traffic and conversions. In the following sections, we’ll discuss the reasons for using SEO and paid search together, how to find a good mix of both, and how to combine them for better ROI. 

How Can You Track Your Competitors' Display Ads?

Any serious business would want to know how their competitors promote their products and services. In this digitally-run world, online advertising is one of the most effective marketing strategies that almost any company can benefit from when done right. How exactly do you check your competitors' ads? If you’re doing it manually (and regularly), there’s a better way… In this article, we'll focus on the ways to spy on your competitors' Google Display Ads.

10 Proven Ways to Improve Your Email Open Rates

After your email basics are in order, continuous improvement is what you’ll aim for. Improving email open rate is one of those things you’ll want to nudge towards.

The Ultimate Ecommerce Guide to Marketing For Baby & Kids Brands

The baby and kid's market is an exciting industry where mixed emotions of joy and parental challenges meet. Effective marketing to parents and their children goes beyond simply offering your products and solutions. It acknowledges the broader needs and concerns of parenthood and the childhood journey. Just as seasoned parents have a wealth of "been-there-done-that" advice to offer, you can also get inspiration from these top babies and kids' brands on how to market effectively and authentically and beat the competition.

How to Persuade Your Boss to Subscribe to Panoramata

Okay, so you’re interested in using Panoramata. First off, we’re happy you’ve seen the light so congratulations! You’re on your way to a breezier schedule and less stress. But there’s one person left to consider: your boss. We’re here with five arguments about signing up for Panoramata. Plus, an email template to send and make him/her say yes.

Email Marketing Best Practices for Travel Accessory Brands

With the uptick in travel comes the need for good luggage, an item that was once merely functional and meant to transport belongings but has now transformed into a style statement and marker of innovation and convenience. Marketing luggage and travel accessories requires a well-thought-out plan to stay ahead of the competition. We've packed up seven key ways to effectively showcase your unique selling points and target the right customer segments.

5 Reasons Why Market Research Is Important For Brands

Research is important for business and it comes in the form of market research. However, not all brands bother with market research and who’s to blame them? Market research is a time-consuming endeavor that not everyone is up for. In this article, you’ll understand the benefits of market research to your business’ long-term goals and what you’re leaving on the table when you neglect this process.

How to See Where You Rank Among Your Competitors

How are your competitors doing? And more importantly, are they doing better than you? You can see how you compare to your competition and what opportunities you have available. You can even beat the competition just by tracking and benchmarking them! By the end of this article, you will be ready to upgrade your market position and be a brand your competitors have their eyes on!

The 8 Best Tools To Track Competitors

Your audience’s attention span is goldfish-like. It seems to last only a few seconds and even less when your competitors are vying for their clicks and views. Competitor tracking software lets you know how you’re performing compared to your competitors and they do that in less time that you would spend doing all the spying yourself. 

How to Track Your SaaS Competitor's Marketing Strategy

You’ve launched your SaaS product, sure of the benefits it will bring your target market. However, your marketing campaigns lose steam and your competitors are outpacing you. In today’s competitive market with fickle customers and new developments every day, many SaaS companies struggle to stay afloat. In this article, we’ll talk about what SaaS competitive analysis is, what it can do for your business, and how to conduct your own competitive analysis in a few steps.

Summarize Your Competitor's Activity in One Click (Competitor Update Generator)

Is keeping track of your competitors feeling like a full-time job? Do you often find yourself wishing you had to spend less effort trying to get a feel for what your competitors have been up to? Thankfully, the tool that will solve your woes exists! You can get an overview of your competitor’s recent activity in just one click with Panoramata’s competitor update generator. 

How to Use Google Trends for Ecommerce

Feeling stuck? Running out of content ideas? Do you struggle with keeping up with trends and channeling them into your marketing? In this article, we'll show you how to take advantage of Google Trends for your ecommerce brand so you can stop flying blind and start creating from a place of informed strategy.

Yoga Apparel Industry: Top Email Marketing Tactics

If you’re keeping up at the very slightest with health and fitness, you might have noticed the steady increase in the number of practitioners and yoga lovers around the world. If your revenue is stuck in a downward dog trajectory, this article will help you turn the tables so you can outwit your competitors and shine a light on your awesome products. 

A Step-By-Step Guide to Building Your Marketing Calendar from Scratch

Are you an e-commerce marketer feeling overwhelmed by the chaos of planning and executing your marketing strategies? Fear not because there's a solution that can revolutionize the way you work. In this comprehensive guide, we'll walk you through the step-by-step process of creating a marketing calendar. 

Garden Industry: Email Marketing Best Practices

Gardening is like email marketing. It nurtures and lets crops grow. In the same way, email marketing nurtures subscribers so they can grow into customers. How can you grow a secret garden of newsletters that will bear fruit to conversion? Let's discover interesting campaigns and email marketing insights from some of the best DTC brands in the garden industry.

A Guide to Tracking Your E-Commerce Competitor's Product Catalog

Not monitoring your competitors is an expensive mistake and that monitoring includes their product catalog. If you don’t track competing products, you’re flying blind. In this guide, we’ll show you how you can accurately and easily track their products and get a leg up on your competitors once and for all. 

10 Ways to Use AI in Competitive Analysis

Welcome to the era where artificial intelligence (AI) isn't just a futuristic concept; it's a groundbreaking tool in business. What better way to gain that knowledge than by harnessing the capabilities of AI in your competitive analysis efforts? In this article, we're going to explore 10 ingenious ways you can leverage AI to supercharge your competitive analysis. 

Benchmark Software for Ecommerce: What's the Best Option? (5 Alternatives)

Amidst a sea of benchmark software options, choosing the right software can be daunting. If you’re still confused about which benchmarking tool is right for you, this is the perfect article. In this guide, we'll dissect five recommended ecommerce benchmarking software solutions so you can select the best one for your needs and marketing endeavors.

Eyewear Industry: Top Ecommerce Advertising Strategies

Don’t lose conversion before your very eyes. Since the competition is ramped up with more players in the market and stronger strategies in place, eyewear brands need an increased engagement rate to drive more sales. In this article, we’ll share advertising tips from some of the biggest names in the eyewear industry.

How to Do a Competitive Landscape Analysis and Stand Out in Ecommerce

Rather than just sitting on the sidelines pondering what your competitors are doing differently, there's a proactive solution: a competitive landscape analysis. By diving into this analysis, you'll uncover valuable insights that can help you bridge the gap between you and your competitors. 

5-Step Guide to Competitive Benchmarking: Overview, Steps, and Best Practices

If you’re wondering why your efforts to promote your products online have been in vain or why your competitors are running full steam ahead while you languish in their wake, you might want to look into competitor benchmarking. In this article, we’ll talk about how to benchmark your competitors in just five steps.

Snacks Industry: Advertising Best Practices

Do you ever feel like your snack brand is shouting into the void of the snack aisle, hoping someone will notice its deliciousness? Don't worry, we're here to sprinkle some marketing magic with these top insights from snack food brands who are crushing it with their paid ads.

How to Keep Track of Competitors‘ Prices in Ecommerce

Many business owners and marketers just like you struggle to stay ahead of the curve, especially when it comes to pricing their products competitively. You have the solution right at your fingertips. It's called competitor price tracking, and it's a surefire way to keep up with your ecommerce rivals and boost profitability. 

How to Track Any Competitor's Website Traffic (Free & Paid, 2026)

Spying on the competition is not only recommended–it’s a must! Tracking other brands’ website traffic can reap benefits like new ideas to try, good practices to undertake, and opportunities to leverage to drive traffic to your website. Even the most intriguing products and most meticulously designed online store will not thrive without attracting traffic to the website.

The best search engine for email newsletter inspiration and tracking

Do you still sign up for your competitors' email newsletters? Spying on what your competitors are doing with their emails doesn't have to be tedious. That’s why Panoramata has a dedicated search engine for email newsletters, so you can plan email campaigns ten times faster and find inspiration in one place. 

Fitness Industry: Top Ecommerce Advertising Strategies

Attention, fitness brands: people spend more time online than in the gym. Think of it as your fair advantage to reach more audiences. We’re glad to share with you marketing insights we’ve analyzed from some of the major fitness direct-to-consumer brands with examples to inspire you when creating competitive ads.

How to choose a competitor analysis tool & intelligence software

Gone are the days of manually keeping track of competitor data or relying on your own wits and research to compete for your audience’s attention. Competitor analysis software will boost your productivity and keep you organized faster than you can say KPI. 

How frequently should you track competitors?

How many times did you find yourself behind a competitor move? It happens to everyone: it’s very hard to be effective at tracking your competitors. In this article, we'll guide you toward a solution that empowers you to outmaneuver the competition confidently and precisely.

How to Build Ecommerce Backlinks and Increase Link Building

Imagine if every click on the internet could lead directly to your Ecommerce store, every link a pathway to increased sales and visibility. It's not just a dream – it's the power of effective Ecommerce backlinking. In this article, we'll uncover the secrets to building e-commerce backlinks that pack a punch. 

Eyewear Industry: Email Marketing Best Practices

Fashion or functionality? Eyeglass wearers used to have to choose between the two. New and revolutionary players have reframed the landscape, so to speak. We've analyzed emails sent by some of the popular eyewear DTC brands and compiled a list of top tips to apply in your email marketing strategy.

20 Discount Email Inspiration Ideas for Your E-commerce Promotions

There's a secret weapon in your arsenal that can cut through the noise and grab your customers' attention…Discount code emails! We’ll show you great examples of discount code emails to send to your newsletter subscribers and why they work. 

Abandoned Cart Email: Examples and Best Practices

Learn how to rescue abandoned carts and lure shoppers back with these examples and tips.

20 Abandoned Cart Flow Examples to Recoup Lost Sales

$18B a year. That’s how much companies lose due to cart abandonment. Through this post, we’ll give you inspiration for how to recover lost checkouts and keep customers coming back. You’ll learn the tips and tricks of the trade used by the most successful eCommerce companies. 

Snacks Industry: Best Email Marketing Strategies

Mindless snacking has now become mindful and healthy. The snacks industry has experienced heightened competition as more and more brands are reshaping the way snacks are purchased and consumed. 

How to Do Digital Marketing Competitor Analysis

Each minute that you neglect competitor analysis is precious time wasted especially in the ever-evolving landscape of digital marketing. In this guide, I’ll cover the basics of digital marketing competitive analysis and why you should be on it ASAP.

How to Effectively Monitor Your Competitors and Reverse-Engineer their Strategy

Marketing campaigns without data can be like a case of the blind leading the blind. Before you sink tons of money into a marketing campaign, you have to make sure your efforts are backed up by data. 

Fitness Industry: Email Marketing Best Practices

Fitness is health, right? But it doesn’t mean that promoting fitness products and services is easy. It always comes with challenges like targeting the right audience, promoting innovative products and workout regimens, and staying ahead of the competition.

Ecommerce Benchmarking Tools: How to Use Them

Several tools have been developed to help benchmark companies against each other and these tools have been invaluable to marketers. If you’re looking for a suitable tool for your goals, you’re in luck because, in this article, we’ll discuss common ecommerce benchmarking tools and how they work. 

How to Track Your Competitors' SMS for Ecommerce

If you’re not enhancing or creating an SMS marketing strategy, it’s not too late to start. Savvy e-commerce businesses use SMS to their advantage. Let us show you how to track your competitors’ SMS messages in a few steps using Panoramata.

How to Spy On Your Competitors' Landing Pages and Funnels

So you’ve checked out your competitor’s email newsletters, website, and ads–that’s enough, right? However, you’ve missed a crucial piece of their funnel: landing pages. 

How to Write Ecommerce Emails That Work: Advice and Processes

How do you write ecommerce emails that hook readers in? This article will shed light on the best practices for emails that drive sales and engage your target audience. 

[Ecommerce Marketing] Automatically track your competitors in one single platform

You’ve probably heard of the benefits of competitive analysis before but did you know that it’s also a way for de-risking your growth experiments?

How to Find Ecommerce Competitors

We hate to say it but your product isn’t unique - you have competitors. To beat your competitors, you have to know them well. The first step is to research and find out what brands your audience is scoping out or buying from. If you don’t know where to start with competitor analysis, you’ve landed on the right article.

How to Do A Competitor Analysis for Ecommerce (Plus A Free Template)

To survive and thrive, competitor analysis is a must. In this article, we’ll go into detail about why competitive analysis is beneficial to any business and how to conduct competitive analysis for your ecommerce brand. We’ll also suggest tools and websites you can use right away and address common questions.

Top Ecommerce Advertising Strategies in the Cookware Industry

How do cookware brands promote their products online?By reviewing some of the major players in the industry, we’ve seen that brands’ approach to advertising and paid media has evolved to enhance the kitchen experience. Here are some takeaways.

5 Ways To Stay Ahead Of Your E-Commerce Competition

You’re probably aware that you have competitors in your industry and you may even be checking out what they’re doing now and then. But are you doing enough to get ahead of your ecommerce competitors? What do you do with the information you’ve gathered about them? How do you differentiate your product and stand out from the competition?

Best Advertising Strategies Employed by Perfume Brands

Perfume advertisements don’t just sell an aroma. They also sell a feeling, an experience, and a fantasy. Hence, crafting memorable perfume ads is one of the best ways to reach your potential customers. In this article, we will cover some of the best practices we’ve seen lately from popular fragrance brands.

10 Back-In-Stock Emails to Inspire Your Next Email Campaign

The objective of the back-in-stock email is to alert your audience that the awaited product is available again. With so many excellent examples out there, there’s hardly any reason to create a boring back-in-stock email. We’ve compiled a list of the brands that are doing the back-in-stock email right. Use the following brands as inspiration and apply these techniques to recover sales and increase conversions. 

17 Effective Ways to Incorporate Social Proof In Your Ecommerce Emails (with Examples)

There are several ways to use social proof in your ecommerce emails. We’ve divided them into three categories: social proof from customers, from renowned figures, and your brand.

How to Write Effective Emails for Your Ecommerce Store (and Examples We Love)

Email marketing is crucial for achieving your ecommerce business goals and a must if you want to establish your online presence. Through email, you can reach your audience, start a relationship with them, and use that connection to promote your products. This article will take you step by step through the process of writing a great ecommerce email.

What You Can Spy on Your Competitors (8 Proven Techniques)

What information can you get from competitors and what should you do about them? Unlock competitive insights! Look at the 8 best ways to spy on competitors: Ads, Emails, Website Changes, Landing Pages, SEO, and more.

10 Marketing Strategies to Steal from Your Competitors

Identifying our competitors is a crucial step to building a successful marketing campaign. Competitors can give us a wealth of information that we can use to find out our brand’s weaknesses and how we can overcome them. 

8 Best Ad Marketing Strategies in the Mattress Industry

Brands in the mattress industry are embracing the creative and authentic spirit of video advertisements to present their product features while keeping the audience engaged and entertained. We've reviewed dozens of great-performing direct-to-consumer mattress brands to find out the marketing tactics they currently employ on their paid media.

10 Landing Page Templates to Use for Your Ecommerce Store

Let's explore ten examples of effective ecommerce landing pages and their key design and strategy elements for converting visitors into customers.

10 Effective Ecommerce Email Marketing Automation Flows

Manually sending emails to your contact list is counterproductive and overwhelming. Thankfully, email automation takes care of these things for you and can be applied to any type of business, no matter how big or small. In this article, we’ll talk about what email marketing automation is and the best email marketing automation flows to set up for your ecommerce business.

Cookware Industry: Best Email Marketing Strategies

The growing need for product innovation, safe and sustainable materials, and modern cooking techniques highlights the need for great cookware solutions.This change is reshaping the culinary experience, prompting a closer look at how cookware brands tailor their digital marketing approaches to differentiate themselves and win over customers.

15 Best Email Marketing Platforms for Your Ecommerce Store [Free & Paid]

A winning email marketing strategy will put your ecommerce business on the right path but your efforts will be undone if you pick the wrong email marketing platform. Avoid this rookie mistake by finding out the best platform that suits the needs of your business. 

10 Social Ads Templates to Use for Your Ecommerce Store

If your brainstorming sessions are leaving you without good ideas for your next ad campaign, this list will save you from mental drain. Spend less time finding the next big idea and learn from how other ecommerce brands promote themselves on social media. We’ve come across hundreds of social media ads and email campaigns and have compiled the top templates that several brands use. 

Perfume Industry: Best Email Marketing Approach

It is important to realize that selling fragrances online is more difficult than selling any other products, given that perfumes are not visual products, but rather rely on sensations, which cannot come across through a screen. How can you promote perfume products that are completely subjective? How can you describe the smell of a perfume and convince people to buy it? Today, we’ll be sharing insights on how the above challenges can be overcome through email marketing and harnessing its effectiveness as an acquisition channel.

30 Email Marketing Campaigns Every Ecommerce Brand Should Have

Social media may have gained popularity and influence over the past decade but ecommerce brands should still build a solid email marketing strategy. It’s a big piece of the puzzle in marketing an ecommerce direct-to-consumer business because it’s a highly effective lead-generation tool that builds rapport with your customers and drives sales. In this article, we’ll cover what email marketing is, why it’s crucial for DTC ecommerce brands, and the 30 most effective email marketing campaigns you should be running ASAP. 

8 Resources to Find Email Marketing Inspiration

You can find inspiration anywhere if you know where to look, but when you’re an email marketer, you might not have the time to scour the internet for things to inform your next campaign. That’s why we’ve created this handy list of email marketing inspiration resources for ecommerce brands. 

10 Best Newsletter Ideas for the Holidays (2026)

Discover creative and engaging email newsletter ideas to connect with your audience during the holiday season.

Mattress and Bed Industry: Email Marketing Best Practices

As the importance of quality sleep and overall well-being is becoming more of a priority for consumers, the mattress and bedding industry has seen significant growth. This has led to the the emergence of DTC sleep brands, which are creating fresh business models, and finding new acquisition channels to sell sleep essentials. These brands strive to offer innovative solutions aligned with the industry's evolution towards enhancing the sleep experience.

Ads Best Practices for Haircare Brands

To attract their target audience and remove any doubts about buying, haircare brands use paid advertisements incorporating social media trends and collaborations with customers and haircare experts. They also use ads to emphasize their custom product offer to reach a wider audience with different preferences, hair types, and concerns.

14 Questions to Ask When Hiring an Email Marketing Agency for Ecommerce

An email marketing agency will help you not just with open and click rates for campaigns; they’ll connect you with your target audience and convert them into customers.

Top Ad Marketing Strategies in the Furniture Industry

Paid media have many benefits that make them a great channel for furniture brands to reach potential customers. By showcasing authentic testimonials and design inspiration, highlighting quality craftsmanship, and emphasizing lifestyle benefits, furniture brands can curate customized content that resonates with potential customers, nurturing a sense of connection and distinctiveness.

12 Questions To Ask When Hiring an Advertising Marketing Agency for E-commerce

Hiring the best talent is a byproduct of asking the right questions. If you are looking to hire an advertising marketing agency, there are questions you should ask upfront. 

Best Ad Marketing Strategies For the Underwear Industry

The underwear market is a niche within the fashion industry where we've seen many new DTC brands taking more and more market share against the usual big players of the industry. And to make this happen, they've used advertising strategies that were not traditionally used. Of course, with the role of social media advertising, many things have changed - as it's easier to test hooks, approaches, and creative angles.

Ads Marketing Strategies in the Pet Food Industry

The DTC Pet Industry is experiencing rapid growth right now. Why? Well, one reason is that compared to other industries, customer retention rates are higher in the pet industry. Also, the DTC brands trend in this industry is relatively new and there's a whole market still loyal to retailers that new brands can catch and acquire.

Haircare Industry: Top Email Marketing Ideas and Examples

Haircare brands have been experiencing significant growth and competition over the past few years, in marketing where retention rates are usually higher than in other industries. With more acquisition and retention channels available for any brand, it's easy to connect with customers. But it's hard to do it the right way. As the needs for haircare are always divided into sub-niches (long, short, dyed, curly, wavy, coiled, straight hair, etc.), there is room for plenty of effective marketing strategies.

Furniture Industry: Email Marketing Best Practices

Selling products online that have a high average order value like furniture can be complicated, so it's key to master every acquisition channel, including email. Here, we curated click-worthy email examples from some of the best furniture DTC brands. You'll find campaign inspirations related to promoting their products using creative and modern approaches to visualization, offering expert services, sharing design tips, and more.

Underwear Brands: Best Email Marketing Strategies [+ Examples]

Underwear is an interesting market as it evolved a lot during these recent years! It has been sold with fashion arguments and benefits, but also style, and functionality. In order for DTC brands to remain competitive in this growing market, it’s important to understand what’s happening now and how to improve your strategies. Being able to adapt to trends is a great way to effectively reach and engage your target audience.

Pet Food Industry: Email Ideas and Best Practices

Pet ownership is continuously rising which means pet products, especially pet food, are booming as well. Pet food brands try to differentiate themselves by introducing new product formulas, expanding their range of varieties, and offering convenient consumption options, revolutionizing the way pet parents purchase and receive their pets' food.

9 Best Ecommerce Tools For Competitor Analysis

Using some of the best e-commerce tools helps you know exactly who your competitors are, what they do, how they do, the campaigns they run, the target audiences they are trying to reach out to, and more. 

What to Ask When Hiring an Email Marketing Agency for Your eCommerce?

If you are looking to hire an email marketing agency for your e-commerce business growth, there are certain questions you ask. The answers will make or break just how this relationship will work out with the agency. Here are some of the questions you must ask (print this out, laminate it).

Ad Marketing Strategies in the Shoe Industry [Ideas and Examples]

We’ve seen that the shoe industry has changed dramatically and so are the advertising strategies that brands use to promote their products. With more new players entering the scene, advertising is more challenging than ever. If you’re looking for the best ad practices to inspire your next campaign, here’s a compilation you’ll surely find useful.

How to Find and Manage eCommerce Paid Ads PCC Marketing Agency

If you’d like to level up your e-commerce efforts, chances are that you’ll not only consider paid advertising (mainly on Google, Facebook, Instagram, and others) but also look out for a paid ads agency. Since not all paid ads agencies are built the same, here’s how to find and manage e-commerce paid ads marketing agencies

Email Marketing Competitor Benchmarking Intelligence: A Guide

Knowledge is power & knowing what your competitors are doing is one of the best ways to stay ahead of competition as far as email marketing goes. Next step? Going all out to learn who your competitors are, what they do with respect to email marketing, understanding their tactics and strategies, and using what you know to your advantage.

Best Ad Strategies in the Coffee Industry

Coffee is a competitive industry - many new players entered the market lately, with new products and new acquisition channels. Now, as a coffee brand, there are plenty of ways that you can engage with your audience and catch their attention - in order to drive sales with paid media marketing. We carefully curated some of the best strategies you can implement for your own brand, always with examples.

Email Marketing Strategies in the Shoe Industry [Best Practices & Examples]

The shoe industry has seen a significant number of new players entering the market. With the competition becoming fiercer, the industry has stepped up its e-commerce marketing strategies, particularly focusing on email marketing and social media advertising to differentiate itself and capture consumer attention.

Why is Email Marketing Important for eCommerce?

Email marketing is truly powerful, result-oriented, and lends itself well to several aspects of digital marketing that make it indispensable. 

How to Learn From Your Competitor's Ads In eCommerce

While it's important to learn from your competitors, it's also important to be original. Don't just copy what they're doing. Instead, use their strategies as inspiration to create your own unique ad campaigns.

Why Hire a Marketing Agency for eCommerce Marketing?

If you are wondering as to why hire a marketing agency for eCommerce marketing, here’s the short answer: people’s productivity makes a difference to your “cash power”. It enables a confluence of the best minds working together towards a common goal. 

How to Build an Email Marketing Strategy for Ecommerce

Email marketing is effective not just because of the volume of mails sent and received or because of the number of users; it’s also because email marketing is one of the very few marketing channels left that actually brings in results. To create an effective email marketing strategy, first you need to start building your list, create a calendar, segment your list, optimize your subject lines and creatives, implement automation and email flows, develop a good sending frequency, and monitor your ROI regularly.

Email Marketing Best Practices by Coffee DTC Brands

New Coffee brands are introducing new products, new flavors, new consumption mode - and, in a way, transforming the way people purchase and drink coffee. So, how do these brands adapt their digital marketing strategies to promote their unique offerings - and especially their newsletters communications and email marketing strategy: it’s one of the few channels you can fully own to engage and retain your audience, so we better cherish it!

Launch Your Product With Emails Newsletters and Flows

Product launch email ideas, examples and a 5-email sequence — plus how to find hundreds of real launch emails from top brands to steal for your next drop.

How to Start an Email Strategy For eCommerce

Email Marketing, if you strip everything else from your digital marketing strategy, can be the sole breadwinner in terms of sales and revenue for your ecommerce business.

Discover Your E-commerce Competitors with Panoramata: A Step-by-Step Guide

In the highly competitive e-commerce industry, staying informed about your rivals is essential to ensuring the growth and success of your brand. Luckily, it’s possible with Panoramata, a benchmark platform that provides easy and quick access to emails and advertising information for thousands of brands in various industries in one place.

What Makes E-commerce Brands Good for Subscription?

Adding a subscription model to e-commerce only makes your brand reign in new customers, helps you make more sales per customer (and hence more revenue per customer), and increases profitability.

How to monitor your competitors' activity on an automated dashboard

Every brand wants to succeed and appeal to its audience… and beyond. Truth is… it’s hard - it’s hard in essence, but today, it’s also particularly hard because there are 1000s brands like you trying to do the same thing with the sole goal of engaging with the same audience you’re targeting.

How to decide on the right tools (CRM, Platforms & Email marketing)

Unsure how to decide the CRM, e-commerce platforms, and email marketing tools you need for your e-commerce business? These could be big decisions and you are most likely going to be confused with so many options available for each of these tools, systems, and software you’ll need for your business. 

Maximizing Your Competitor Analysis with Panoramata's Spy Features

In the highly competitive e-commerce industry, following the best competitors of your brand’s industry and spying on their best practices is very important to guarantee the growth and success of your brand. Also, creating benchmarks of the best competitors you are following is a good practice for good analysis.

Why DTC Brands Fail? 

We’ve seen it all - but we wanted in this article to lay down a few reasons we often notice. If you are wondering why DTC brands fail, there are often solid reasons for it. 

Jewelry Brands - Newsletter Trends and Marketing Best Practices

We reviewed hundreds of brands in the Jewelry Industry to see what are the current trends in email marketing. What are the brands doing right now? What are the new and interesting content they’re delivering to their audience? And what eCommerce best practices can we take home?

A Comprehensive Guide to Find Competitors and Analyze Their Ads

In today's fast-paced eCommerce landscape, keeping an eye on your competition is crucial for any brand. By analyzing their advertising strategies, you can gain valuable insights and stay on top of the latest trends and practices.

How to Create Your Own Swipe File and Keep the Best and Most Effective Emails and Ads

To compare and analyze brands on Panoramata, you can create a list to group the best emails and/or advertisements of the brands.

How to Compare Brands and Create Your Benchmark Automatically

Learn how to benchmark competitors and analyze their marketing performance. Use data to compare emails, ads, and key KPIs for better strategic decisions.

Reward Your VIP Customers with These Email Examples

Your VIP customers love your brand and have demonstrated loyalty to your company. If there’s anyone who you owe success to, the VIP segment is on top of the list. How special you treat them means a lot to them, being your brand loyalists.

How to Boost Your SMS Marketing in Ecommerce: Examples and Best Practices

Discover how to engage customers, increase conversions, and stay ahead of competitors with a smart SMS strategy.

How to Stick To Email Marketing Content Calendar & Thrive

How often should you send emails? How to create email marketing calendars? How to stick to email marketing calendar to the bone?

Mastering E-Commerce Video Scripts: How to Write Better Ads That Sell

Learn how to write better e-commerce video scripts for maximum impact.

What Kind of Ecommerce Reviews Can You Use on Ads?

Ads need angles -- where creativity meets purpose and campaigns meet objectives. The angle you take for ads determines the pitch, the creative concepts, the images and the copywriting after you set your advertising objectives. 

How to Get First 1000+ Ecommerce Customers Without Spending a Dollar on Ads or SEO

How would you like to get your first 1000+ paying customers quickly and cost-effectively?

How Much Should an Ecommerce Website Spend on Facebook Ads

Facebook ads (and now extended to Instagram ads) are hugely popular for eCommerce brands across the popular industries such as fashion, apparel, beverages, and others.

How to Use Targeted eCommerce Ads on Social Media for High-end Clients

Better paying customers, high-end clients, repeat customers, repeat customers with a high customer lifetime value -- each of these results is the holy-grail for any eCommerce business

10 Best Subject Lines For Bag Brands

Need to boost your email marketing strategies? Here are 10 subject line ideas and examples from popular bag brands that you can try -- the sooner the better!

Maximize Your Customer Retention: A Supplement Brand's Welcome Journey

Cuure is a supplement brand offering customized products and flexibility to their customers - making sure each one can find the right supplement for its budget. Today, we want to feature this brand’s Welcome Journey as we believe it’s the right balance between showing your proposition value, its benefits - and of course your products.

Fix Your Abandoned Cart Issue [Supplement Brand Case Study]

Today, we’ll review Beam Lost Checkout Journey. Why? Because it’s a great example with many different best practices you can pick and implement yourself.

20 Proven Campaign Ideas to get more SMS Subscribers (+ Examples)

Today, we’re going to focus on another proven effective marketing strategy – Short Message Service (SMS) subscription campaign. 

Valentine's Day Marketing- Examples of Best Ads and Gift Ideas We Fell in Love with

Consumers today are more intelligent, savvier, and better informed than before. Brands move towards edgier and witty approaches for their Valentine’s Day campaigns. A well-done marketing strategy for this holiday can help you advertise your products and services no matter the industry you belong to (fashion, health & wellness, food, technology, home, etc.).

Food Industry Email Subject Line Inspiration to Drive Opens

We dove deep into the most mouthwatering and enticing subject lines used by food brands. Use these ideas for your next email!

40 Promotion Ideas for eCommerce Brands (with Examples)

Are you looking for sales email ideas, promotion ideas, email marketing ideas for sales or promotions?

How to Identify Best Performing Competitor Ads

You kill three birds with one shot when you learn how to identify best performing competitor ads. First, you get to stay in the know about what your competitors are doing. Second, you'll have creative inspiration galore. And third, you’ll never run out of campaign angles and offers you can make while promoting your ecommerce brand. 

Best Staff Picks Email Examples

A Staff Picks email is a way to feature your staff's favorite or most used product within your brand which can be appealing to your audience. This is also a great way to introduce your team, your mission, and your project.

Email Marketing & Ads for Jewelry Brands - Holiday Season & BFCM

Email marketing for Jewelry Industry is one of the best practices to reach, inform and engage with your audience. We jsut published a video reviewing the best practices of the industry - using brands emails newsletters such as Ana Luisa, Kimaï and Mejuri, just after Black Friday Cyber Monday (BFCM) and at the peak of the holiday season.

How to Adapt your Ecommerce Marketing Strategy by Country

Global eCommerce is the new reality. Your user base, visitors, and customers come from various parts of the world.

Best Ecommerce Competitor Analysis Tools for Marketers (and How Top Brands Actually Use Them)

Good brands work hard to get their creative juices flowing and to get campaigns out. Smart eCommerce brands cut the “learning curve” by directly learning from their competitors. Competitor tracking is essential for any eCommerce brand’s success.

5 Ways to Detect, Save, Organize and Learn from your Competitors Marketing Strategy

The industry your business operates in is constantly evolving, changing, and growing. From product development to the stories you share; from evolving customer preferences to customer choices that change faster than you can read this.

50 Abandoned Cart Email Subject Lines for 2026 (Examples & Templates)

Looking for abandoned Cart subject lines? Want to set your automated retargeting emails on fire? Get some ideas from at least different abandoned cart email subject lines that’ll make your non-shoppers come back and buy.

Best Websites for Email Design Inspiration in 2027

Are you staring at a blank slate when it comes to email design? Email marketing is critical for eCommerce marketing.

How To Find Competitors' Emails and Ads?

How to Find Competitor Emails and Ads (and Turn Them Into Growth Opportunities). The fastest way to beat your competition is to learn how to track and learn from your competitors. The good news is that there’s a wealth of information available for you if you have the right sources.

How to Introduce Someone to your Brand with Email Marketing [Examples & tips]

Welcome email sequences sent out to your new subscribers and/or customers are a fantastic opportunity to make those critical first impressions matter. Automated welcome email sequences help you automate this part of email marketing effectively.

How to Write Good Email Ecommerce Newsletters [5 Tips]

Email newsletters have a place in your overall email marketing strategy. This is what good email newsletters help you achieve:

Email Marketing Calendar: Newsletter Ideas for Every Month

Follow these newsletter examples and ideas for eCommerce email marketing, and you’ll be on your way to getting your creative juices flowing.

7 Ways of Tracking Competitors

Track and learn from your competitors and you’d put yourself on an effective path. You pick from what’s already working for your competitors. No second-guessing, and there’s no need to reinvent the wheel.

Best Black Friday Marketing Strategies for Skincare and Personal Care Brands

Black Friday marketing strategy for skincare and personal care brands: early access, SMS, bundles, BOGO and free gifts, with real campaigns we captured.

Proven Black Friday Strategies for Fashion Brands

15 real Black Friday emails from fashion brands — Gymshark, Lululemon, Allbirds and more. The subject lines they sent, and what each tactic was doing.

Supplements Industry eCommerce Digital Marketing Strategy: Inspiration and Best Practices

In this article, we will provide you with some ideas and strategies that you can use directly or tweak according to your promotional plan. With examples from some popular Supplement brands we track using the powerful platform Panoramata.

World Kindness Day ideas to share with your email subscribers

We believe that as a marketer, you are already committing random acts of kindness daily – by creating memorable customer experiences, by innovating ways to adapt to changing clients' needs, and merely by being sincere to your brand mission. ‍Try these strategies to show love on World Kindness Day and at the same time, inspire goodwill to your email newsletter subscribers. 

5 Veterans Day Marketing Campaign Ideas to Spice Up Your Emails

As a brand, how would you celebrate Veterans Day this year? Whether you are looking for some campaign inspirations or just comparing your deals with other brands in the same/other industries, you can always count on Panoramata for your benchmarking needs.

17 Abandoned Cart Email Ideas for Fashion Brands (with Examples and Tips)

We dove into some most popular fashion brands to see how they reach out to their prospective customers when a cart has been left behind. Here, we picked out some fave emails and best practices. All thanks to Panoramata we were able to track their lost checkout journey. Whether you belong to the fashion industry or not, these really help.

9 Terrifyingly Good Halloween Email Marketing Examples

October is coming a.k.a. the spooky season for marketers. You’ll see Halloween-themed campaigns here and there from companies of different sizes and industries. Make it scary not to open your email.

Sober October email marketing: campaign inspiration and examples

Today, we’re here for two things: first, to inspire you to add Sober October to your marketing calendar, and second, to provide you with good examples of email marketing curated from some popular brands to serve as inspiration. We were able to keep track of these marketing emails with the help of the latest eCommerce benchmarking tool Panoramata.

Alcohol and Wine Industry eCommerce Digital Marketing Strategy: Inspiration and Best Practices

Many alcohol and wine industries are having difficulty in the midst of competition. With the key points we share below, we aim to help combat these challenges.

Fall Season guides, inspirations, and examples for your email campaign planning

To shower your September with many marketing insights and good vibes, here are curated examples of Fall Season newsletter emails from brands in different industries. We love to share them straight from our Panoramata eCommerce benchmarking platform to your campaign planning list. 

Welcome Flow Email Examples and Best Practices for the Jewelry Industry

Hey! We are still on our journey to unlocking the jewelry industry's best practices. Moving forward, here are some welcome flow email inspiration for your newsletter. Let's analyze how they are structured as we show you some great examples from brands we love.

Email Marketing Best Practices for the Jewelry Industry

Today’s post shares some of the email marketing best practices we’ve seen in popular jewelry brands. So if you’re looking for inspiration to make your email campaigns sparkle like diamonds, simply scroll through and enjoy.

Heights marketing strategies - social proofs, regular content delivery, sharing conversations

Just like any industry, supplement brands face a lot of challenges in marketing their products and reaching qualified audiences. Let’s take a peek at some clever ways in which Heights has achieved its height today on the market.

Pet, Pet Food and Petcare ecommerce marketing strategies - Ideas, Benchmarks and Examples

Let’s see how the main brands in the pet space are organizing their marketing and the angles they’re using to convince customers - across ads, SEO organic and email marketing.

How to Analyze Email Marketing Strategy and Benchmark Newsletters

Analyzing and benchmarking existing email campaigns is the fastest way to hit the ground running when it comes to learning, understanding, and implementing effective email marketing strategies for your brand. Benchmarking email marketing campaigns -- be it frequency of emails sent, the type of automated email journeys brands (in your industry or others), creatives, angles, and offers -- doesn’t have to be hard though. 

Guide to Transactional Emails & Types of Transactional Emails To Create

Transactional emails are the bread and butter of eCommerce. ‍They are the most important type of email messages you’d ever send -- the endless one-shot automated emails (and sometimes multiple emails) that keep your customers and subscribers in the loop about various aspects of their transactions that matter to them (and your business). 

Shopify Email Best Practices: How to Use Shopify Email

Picture this: with more than 4 billion email users (and growing), 306 billion emails sent and received, and there’s no denying that your biggest opportunity for eCommerce marketing is inside your customers’ (potential and existing) inbox. If you use Shopify, you have all the tools you’d needSay hello to Shopify Email. 

Monoware marketing strategies - inspirations for building brand identity, emails and journal content

Today, we'll take you to some interesting marketing styles from Monoware, a tableware brand. Get inspired as you read on - learn how they position their brand to the market, and how they hook their audience with engaging content.

Singles' Day deals you can try for your own brand

It is important to create campaign strategies to keep up with the Single's Day hype. Here are some of the popular brands' tactics we compiled for inspiration.

Beverage ecommerce marketing strategies - Ideas, Benchmarks and Examples

If you’re struggling right now to find which marketing moves to take, or need some fresh ideas for your beverage business to increase your sales, read through as we highlight some recommendations just for you.

10 Labor Day Email Ideas for Your Marketing Campaigns

Here are some of best examples of email marketing campaigns from brands of different industries - fashion, health & wellness, home, personal care, and lifestyle.

Tracksmith Marketing Strategy - Their best emails, ads and marketing strategy

Here are some inspiration from Tracksmith marketing strategies - how they connect with the audience, what type of ads and emails they send, and many more to learn from. On your marks, get set, go!

Lululemon Marketing Strategy: 6 Best Practices From Their Website, Emails, and Ads

Let’s take a closer look at some of the best marketing practices by Lululemon.

8 Summer Ad Ideas to Add to Your Calendar Now

Honestly, a lot of “summer ads” don’t really feel like summer. You can run them any time of the year. So here, we’re focusing on ideas that actually make sense because it’s summer, when it’s hot, people are traveling, and everyone’s trying to enjoy their time off.

Back to School: What To Put In Email Marketing Calendars (With Inspiration & Examples)

Back to School is a prime season for retailers and eCommerce businesses (and the product categories vary from regular school supplies, all the way to electronics, apparel, footwear, and more).

Stop Losing Customers: A Guide to Retention Email Sequences

The part art and part science aspect of how to use repeat sales email sequences.This is where a wee bit of stickiness, determination, and some care is required (on top of everything else you do to make your email campaigns succeed and work for your business). 

How to Use Comparisons In Email Marketing [Updated for 2026]

When you learn how to compare with competitors, and be able to communicate the differences, you’d be educating your customers, showing them insights that they’d not get otherwise, and helping them make better decisions. 

Summer Email Marketing Ideas And Templates Ready To Use!

Struggling with summer email marketing? Discover creative campaign ideas, proven templates, and expert tips to boost engagement and drive conversions this season.

How to Promote Reviews In Ecommerce Marketing Campaigns [Ads + Emails]

Reviews are pure Gold -- the best thing that ever happened to small businesses and eCommerce businesses.

Outdoor Voices Email Marketing Ecommerce Strategy: Pick Lessons

Sit tight and we’ll explore some valuable lessons from Outdoor Voices email marketing strategy and ads.

How to Raise Prices as a Direct-to-Consumer E-commerce Brand (with Examples)

Explore effective strategies for direct-to-consumer e-commerce brands to successfully increase prices without losing customers.

How to Spy on Ecommerce Competitors

Learning how to spy on ecommerce competitors is one of those smart things you can do to revisit your own marketing strategy.

How to Create An Email Marketing Content Calendar

How to Create An Email Marketing Calendar With Panoramata in 10 Minutes (with Examples)

How to use reviews in your ads and emails to increase social proof

Lunar New Year Email Marketing: Examples & Subject Lines (Chinese New Year)

Lunar New Year & Chinese New Year Email Marketing: Real Brand Examples

Brands who do Black Friday right: Fashion Nova, Charlotte Tilbury & more

Learn what the most active brands on Black Friday do with their email marketing. We've curated email examples from Fashion Nova, Charlotte Tilbury, and Mirror.

Fenty Beauty Email Marketing Strategy: Effective Subject Lines and 4 Winning Automations

If you’re a Rihanna fan, you might have also heard of her beauty brand - Fenty Beauty. This makeup and skincare line is popular for its broad inclusivity across all skin tones.Inside Panoramata, you’ll discover a whole lot of perspective when it comes to brands’ marketing strategies. One of these is email marketing. Now let’s dive into Fenty Beauty’s very own approach to communicating their products, new releases, promotions, and their brand in general.

Best Email Sequences for a Product Launch

It takes a well-defined marketing strategy for your product launch to be successful. Get inspiration from these DTC brands' email journeys.

The 6-step email launch sequence to double your revenue

Here, we list down the 6-step sequence to a powerful email launch campaign. You’d definitely want to apply this method for the next big eCommerce dates to double your revenue.

How to Benchmark an eCommerce Store

On this article, we list down guides to help you benchmark your eCommerce store and to establish it on sound strategy.

How to Analyze Your Competitor's Marketing Strategy

Here's a step-by-step guide on how to truly analyze your competitors' marketing strategy.

3 Software Tools For Benchmarking: Strategy Begins With Insights

Learn how benchmarking helps brands track competitors, optimize strategies, and improve performance.

7 Email Campaign Mistakes People Do (& You Shouldn’t)

Here we listed seven mistakes that cause businesses to struggle with their email marketing campaign.

How to Launch New Products Successfully With Email Campaigns

Launch your new product using email marketing strategies and watch your revenue grow.

How to Write Engaging Subject Lines For eCommerce Email Marketing

Writing a good subject line is very important for your email marketing campaign.