[Ecommerce Marketing] Automatically track your competitors in one single platform

You’ve probably heard of the benefits of competitive analysis before but did you know that it’s also a way for de-risking your growth experiments? 

Yes. Think about it.

Through it, you can determine the best practices competitors are doing so you can adopt them and the worst practices so you can avoid them – all without putting your business on the line. 

You can save time and accelerate your growth. At the same time.

However, you shouldn’t see competitor tracking as a means of blindly copying your competitors wholesale. Instead, use their experience to find solutions for the problems your business is facing and inspiration for your acquisitions or growth strategy.

Panoramata is a great tool for tracking and analyzing competitor activity in one place. 

You can get access to emails, landing pages, flows, ads, and SMS campaigns and benchmark brands against each other automatically.

The foundational feature that allows you to do this is the ability to follow brands. On the platform, you have a directory of every ecommerce brand under the sun, and following any of them will put their posts on your Panoramata dashboard so you have an overview of their activity. 

All of this, in one single platform, instead of having to go through multiple platforms for each brand. 

You can save time, gather more insights and organize your knowledge more effectively.

Following brands creates dashboards for you that serve as a live feed of the activity and performance of the brands you follow. Your dashboard will provide you with the competitive intelligence you need in just a minute. 

What you can track on competitors on Panoramata

What can you find out about a brand through Panoramata?

For one, you can peek at their content calendar, what days they send content out, and how frequently they post. 

You can also view their emails in real-time as if you received them in your inbox without signing up for their newsletters. You can even see the automated email flows they send to subscribers. 

In addition, Panoramata gives you access to their SMS campaigns and tech stack. 

And on top of that, you can track landing pages and the ads associated with each of those pages. Right now, we’re tracking Facebook, Instagram, Google Display, Pinterest, and TikTok ads. 

To break it down for you further, I’ll show you how brand pages work and what information you can glean from them.

Explore Brand Pages

Let’s take Javy Coffee as an example. 

When you go to Javy Coffee’s brand page, you’ll see all their recent updates and data points the platform is collecting. You’ll also see that the information is grouped in tabs for easy perusal. 

The calendar tab contains a calendar of everything Javy Coffee has been doing recently and indicates which days they’ve been most active.

The emails tab shows you the emails they’ve sent. To view an individual email, click the email and you’ll see it as if you received it in your inbox. 

You can also learn additional data such as their email scores and the types of emails sent. Note that the emails are all searchable so you can use any keyword (for example, collagen) to see which emails your competitors have been sending about the keyword.

Another layer of intelligence Panoramata provides on top of email marketing is flows or email automation that a brand sets up for subscribers such as welcome flows and lost checkout flows. You’ll see all available flows for the brand on their flows tab. 

Here we have Perfect Keto as an example.

The SMS tab is a great one to explore if you want to check the SMS messages a brand sends as part of its marketing strategy. 

The landing pages tab allows you to see a brand’s website homepage and the changes they’ve made to them over time. This is useful if you want to see how they convey their value proposition and how they brand themselves on their website. 

This tab is like a time machine too because you can go back in time to see what a brand’s homepage looked like at a specific period. 

Of course, you can also view a brand’s landing pages under this tab, as well as when they used the page and the ads associated with them. In short, you can have a complete overview of a brand’s funnel in one place.

Lastly, we have the software and ads tabs. 

In the software section, you can see what a brand uses to run their ecommerce store while the ads tab lets you see what ads they’ve been publishing since we started tracking the brand (all searchable, as well!). 

How to use the data you’ve gathered about your competitors

One of the unique things about Panoramata is it enables you not only to collect the information you need about your competitors but also allows you to organize, share, and use that information to meet your goals. 

Instead of having thousands of screenshots on your desktop, you can save emails, ads, and any material we track on the platform and create lists out of them, which you can share with your teammates or anyone you choose to, even those who don’t have a Panoramata account. 

Save even more time in your competitor analysis with benchmarks

Benchmarks are an automatic way to track your competitors in real-time. A benchmark contains a selection of brands in the same industry and stats related to each including an average number of emails and ads sent, the average spam score, and a performance score. 

You can compare at a glance which brands are most active and highest performing, what kind of emails they’re sending, whether it’s promotional or relational emails, and what discounts they’re sharing.

Benchmarks provide a comprehensive and precise overview of their email, SEO, and advertising marketing strategy in one platform and automatically with a single login.  

Panoramata: the smart and effortless way to track your competitors

As you can see, tracking competitors and benchmarking your marketing efforts against them is incredibly easy with Panoramata. 

You can also use it to find inspiration for any use case and spot trends other brands are incorporating. It also helps you find which brands you’re competing against that have the same product you offer.

The result is hours saved every month and a well-informed growth strategy that doesn’t entail manually going through your competitor’s emails, social media, and website. Competitor tracking and analysis don’t have to be a brain drain with Panoramata! 

We hope this article illustrates what this can do for your brand. You can also head over to our blog for more inspiration and best practices.