Fix Your Abandoned Cart Issue [Supplement Brand Case Study]

Today, we’ll review Beam Lost Checkout Journey. Why? Because it’s a great example with many different best practices you can pick and implement yourself.

We’ll cover:

• Increasing discounts offers between the first and the last email;
• Create (or fake) urgency 
• Highlight your payment facilities (installments, etc.)
• A 30 days refund offer - make readers less hesitant about the first purchase
• Invite to a personalized quiz - instead of losing them, show them that you have much more products they can try!

First Email: Offer 15% Discount Right Away

This email contains the first lost checkout reminder and a 15% discount offer (an incentive to complete the purchase right now), and a mention of an out-of-stock product (which prove that their products are selling fast!).

Subject line: susan, you forgot something in your cart

Second Email: Create Urgency & Mention Installments Payment

The second lost checkout reminder wants to create urgency - with an email subject “ Forget something? 15% off ending soon!⚡️” . The goal is to push the reader to act quickly as the 15% discount is ending soon.

Note - this is fake. There’s no delay or “ending soon” discount. COMEBACK15 sounds very “not” automated, and it’s the discount they’re using in every case.

Also, there is the offer of payment in installments - and by putting this option forward, they adress budget issue right away.

Subject line: Forget something? 15% off ending soon! ⚡️

Third Email: Highlight Your Availability And Refund Offer

First, Beam wants to address any question/issue the potential customer might have.

They want to address the “first purchase” hesitation beforehand by offering a 30 days refund for the purchase.

Subject line: Ask us anything 👋

Fourth Email: Simple reminder again

Beam is again showing that they can answer any question people might have - and they shared educational blog posts related to the product benefit (ie. here, sleep supplements!).

Subject line: susan, did you see something you liked?

Fifth Email: Offer 20% Discount And Invite To The quiz.

The next day, they sent the last reminder with a higher discount of 20%.

They also want to address any “first purchase” issue by mentioning their quiz - where hesitant leads can be matched with the right products.

Subject line: susan, still thinking about it?

The best practices we can take from Beam Lost Checkout emails are:

• Increasing discounts offers between the first and the last email;
• Create (or fake) urgency 
• Highlight your payment options (installments, etc.)
• A 30 days refund offer - make readers less hesitant about the first purchase
• Invite to a personalized quiz - instead of losing them, show them that you have much more products they can try!