beam

Marketing Strategy Breakdown

Logo of
beam
An overview of
beam
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

beam

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for beam? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the beam team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 22.81% of their emails - the main ones they use are ⚡ 💫 👋 💸 💤 💧.

On Panoramata, we gather and analyze the entire beam email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Focus Capsules for a Mental Boost' and 'NEW: Limited Edition Sea Salt Caramel Dream Powder'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://beamorganics.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

beam

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

beam

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1328.40
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

beam

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

saving - Last - chance: - shop - 72 - Dream

Emoji use in subject lines

22.81
% of subject lines have emojis

Most popular emojis

⚡ - 💫 - 👋 - 💸 - 💤 - 💧

⚡ - 💫 - 👋 - 💸 - 💤 - 💧

What does it say about their email marketing strategy - especially on their subject lines? They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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beam

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Featured Email Marketing Assets from

beam

Focus Capsules for a Mental Boost

Focus Capsules for a Mental Boost

Email from

beam

NEW: Limited Edition Sea Salt Caramel Dream Powder

NEW: Limited Edition Sea Salt Caramel Dream Powder

Email from

beam

Last chance to save

Last chance to save

Email from

beam

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Featured Ads and Paid Media Examples from

beam

beam
beam

Beam's biggest sale of the summer is here! Wellness products formulated with powerful ingredients ready to help feel your best every day. Take the next step to full body wellness now.

SUMMER SALE: Up to 30% off Sitewide

SUMMER SALE: Up to 30% off Sitewide

Feed Ad from

beam

beam
beam

Beam's biggest sale of the summer is here! Wellness products formulated with powerful ingredients ready to help feel your best every day. Take the next step to full body wellness now.

SUMMER SALE: $20 off Sitewide

SUMMER SALE: $20 off Sitewide

Feed Ad from

beam

beam
beam

Beam's biggest sale of the summer is here! Wellness products formulated with powerful ingredients ready to help feel your best every day. Take the next step to full body wellness now.

SUMMER SALE: Up to 30% off Sitewide

SUMMER SALE: Up to 30% off Sitewide

Feed Ad from

beam

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://beamorganics.com/

Domain Rating

44
This is the overall metric that matters most, as it sets
beam
domain SEO authority.

It shows the power of
beam
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://beamorganics.com/
, as their domain authority is
44
, their score can be considered under average.

Here, for
https://beamorganics.com/
, as their domain authority is
44
, their score can be considered average.

Here, for
https://beamorganics.com/
, as their domain authority is
44
, their score can be considered pretty good! 🙌

Here, for
https://beamorganics.com/
, as their domain authority is
44
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

50
One of the most important metrics for
beam
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
36
) and their Domain Rating.

Total Keywords

36
Why does this matter for
beam
SEO strategy? 

This is the total number of keywords where 
beam
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

757
The total number of domain who have a link to  
beam
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

52
What's a backlink? A link from another domain that redirect to  
beam
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

42

Backlinks NoFollow

9

Backlinks Redirect

3

Backlinks Images

0

Backlinks Frame

7

Backlinks Form

0

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
Amplitude

Amplitude

Mobile analytics platform.

analytics

More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

More details →
Bold Motivator

Bold Motivator

Try to get customers to spend more plugin for Shopify from Bold Commerce.

shop

More details →
Chartable

Chartable

Podcast Analytics & Attribution

analytics

More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

More details →
Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Ensighten

Ensighten

Tag management system that helps with deployment, changes, removal and reporting of vendor tags and analytics tracking tools.

widgets

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
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find the perfect example
"
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"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

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Health & Wellness

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brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

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