Want to know what makes your competitors' email campaigns tick?
Let's face it—in today's world where new trends appear every day, keeping an eye on what others are doing can give you a serious edge.
And with email marketing generating an average return of $36 for every $1 spent, tracking your competitors' emails isn't just interesting - it's crucial to staying competitive.
But here's the thing: manually tracking competitor emails is a time-consuming and unreliable process.
That's why smart marketers use specialized tools to do the heavy lifting.
In this guide, we’ll explore 7 powerful tools that enable you to legally and ethically monitor competitors' email marketing data, giving you a distinct advantage in the marketplace:
- Panoramata
- Milled
- Mailcharts
- Manually
- Owletter
- Competiscan
- Sendview
Panoramata
Panoramata is an all-in-one competitive intelligence platform designed to help companies monitor and analyze their competitors' digital marketing strategies.
It offers a comprehensive suite of tools to track different marketing activities and provide actionable insights to improve your marketing efforts.
If you think subscribing to everything will help you keep up with all your competitors, then you have to try Panoramata.
Doing manual work won't even help you do your strategic work.
That is why Panoramata can become your competitor spy: You can spend time figuring out what you should be doing instead of checking on your competitors all day.
Key Features
Panoramata takes the guesswork out of competitive email tracking by automatically collecting and analyzing key marketing insights.
Here's how it gives you an edge:
- All-in-One Competitor Monitoring - Track emails, SMS campaigns, digital ads (Meta, TikTok, Google Display, YouTube, Pinterest, LinkedIn), website updates, and landing pages - all from a single, easy-to-use dashboard.
- Deep historical insight - Access up to three years of competitor marketing data to analyze past trends, spot patterns, and refine your strategy based on proven tactics.
- Seamless Team Collaboration - Work smarter by inviting team members (3 to 20+ users, depending on your plan) to share insights, set benchmarks, and build data-driven marketing strategies together.
- Powerful Search & Inspiration Hub - Browse through a massive library of marketing assets, including emails, ads, SMS, and landing pages of 20K+ brands to spot trends and compare industry standards.
- Real-time Alerts & Daily Summaries - Stay on top of your competitors' every move with instant alerts and daily email summaries so you never miss an important update.
- Campaign Journey Mapping - Visualize and analyze email sequences to understand how competitors structure their campaigns from start to finish.
- Competitive Benchmarking Reports - Get detailed reports that compare your marketing performance to the competition to see where you stand.
You're getting a complete marketing intelligence suite that covers everything from email campaigns to website monitoring, landing page analysis, paid ad tracking, social media insights, and content strategy tracking.
Drawbacks
Although Panoramata is one of the most advanced tools in the email marketing tracking industry, its enterprise-level features may be more than some companies need.
You may consider using other tools if you're:
- Just starting with email competitor tracking and need a simpler solution
- A small company monitoring only 2-3 key competitors
- Working on a limited budget and can't justify an enterprise-level investment
- Looking for basic email tracking without the need for advanced analytics
Pricing
Panoramata offers three price levels to meet different business needs:
- Startup: Access up to 6 months of historical data and track up to 20 brands
- Professional: Access up to 3 years of historical data and track unlimited brands
- Advanced: Access unlimited historical data and track unlimited brands
- Enterprise: Contact support for more information
Sure, Panoramata's price tag might give you pause, but here's the thing: you're not just paying for email tracking.
You're getting a complete marketing intelligence suite that covers everything from email campaigns to website monitoring, landing page analysis, paid ad tracking, social media insights, and content strategy tracking.
When you consider the cost of buying separate tools for each of these features, Panoramata's all-in-one platform is undoubtedly a smart investment.
Milled
Milled is a comprehensive email newsletter search engine that gives users access to a vast collection of e-commerce emails from numerous brands.
It is a valuable resource for marketers, agencies, and consumers seeking insight into email marketing strategies, current sales, and promotions.
Key Features
- Extensive email database: Access over 39 million emails from over 98,000 e-commerce brands, adding new emails daily.
- Advanced search and filtering: Use keyword searches, apply filters by holiday or event, and set up keyword alerts to monitor specific terms or competitors.
- Email collection and organization: You can save emails for future reference, organize them into custom folders, and add private notes to any email.
- Brand tracking: Track brands of interest, organize them into lists, and filter searches based on these lists to streamline research.
Drawbacks
- Limited to predominantly B2C and retail sectors
- No analytics or performance data
- Limited sorting and filtering in the free version
- Cannot automatically track custom sets of competitors
Pricing
Here are the Milled pricing details:
- Free plan: You can access up to 12 months of email data, track brands, and save emails for occasional research.
- Pro plan: For $99/month or $83.25/month billed annually, you get full access to the email database, advanced filters, keyword alerts, and custom collections for professional marketers.
- Team Plan: $299.90/month or $249.92/month billed annually. This plan includes Pro features for up to 5 users and is ideal for marketing teams and agencies.
Mailcharts
MailCharts is a platform that provides email and SMS campaign intelligence, enabling marketers to gain competitive insight, analyze industry trends, and gain inspiration for their marketing strategies.
It is beneficial for e-commerce businesses looking to optimize their email marketing efforts.
Key Features
- Advanced email search: Use sophisticated search filters to find specific email campaigns for efficient research and inspiration.
- Brand and group overviews: Access high-level summaries of key email metrics and data for individual brands or groups to help benchmark performance.
- Email journeys: Explore complete lifecycle campaigns, such as onboarding and cart abandonment sequences, to inform and improve your automated email programs.
- Industry insights: Analyze data and trends across multiple e-commerce industries, providing context and benchmarks for your marketing strategies.
Drawbacks
- More expensive than some alternatives
- Focuses primarily on larger brands
- Can be overwhelming for users seeking simple competitive analysis
Pricing
Mailchart provides 3 pricing tiers:
- Free trial: Limited access to email examples and curated insights.
- Pro plan: $149/month + $49 per additional user and full access to MailCharts’ database, including millions of emails.
- Enterprise plan: Designed for larger companies or agencies with advanced needs, offering full access to pro plan features + unlimited user accounts and additional customer support.
Manual Tracking
Tracking your competitors' email campaigns is critical to staying competitive, but how you do it matters.
Many marketers start with manual tracking:
- Create email accounts
- Subscribe to competitor lists
- Organizing everything in spreadsheets
And sometimes, this hands-on approach works perfectly, especially if you're starting out or need to monitor a few key competitors.
Key Features
Let’s see what manual tracking brings to the table:
- Zero investment needed (other than time investment)
- Complete control over what you track
- Direct firsthand experience of competitor email sequences - fresh out of the oven
- Ability to understand exact timing and context
- Freedom to change your tracking approach at any time
Best For
The manual approach is mostly for small businesses or individuals who don't need advanced analytics or automation and want to track a limited number of key competitors.
Drawbacks
Several pitfalls make this method less attractive to most of us.
- It is time-consuming and requires constant review, organization, and manual data entry.
- Inbox full of emails that take up your space
- Provides limited insight -Tracking metrics such as ESPs, segmentation strategies, and A/B testing is complex without automation.
- No alerts or trends - You must actively monitor for changes rather than be notified when competitors change strategies.
- It’s hard to scale - The more competitors you track, the harder it is to manage without automation.
- It can be messy and inconsistent - Emails can end up in promotions or spam, making it difficult to track every campaign.
Manual tracking works for small-scale monitoring, but it quickly becomes overwhelming.
If you're serious about competitive email intelligence, switching to an automated tool like Panoramata, SendView, or any other tool will save you time and provide deeper insights.
Owletter
Owletter is a specialized tool for monitoring and analyzing competitors' email marketing campaigns.
It provides companies with valuable insights to improve their own strategies.
Key Features
- Automated email capture: Monitors and captures all emails sent from specified websites to their mailing lists and the cadences of those emails.
- Comprehensive analytics: Analyses captured emails to identify trends, strategies, and patterns in competitors' email marketing efforts.
- Custom alerts: This feature allows users to set up alerts for emails containing specific keywords to respond quickly to competitor activity.
- Summary email roundups: This service provides regular summaries of captured emails that can be shared with team members to inform marketing decisions.
Drawbacks
- Limited analytical capabilities
- No performance data
- Requires competitor website URL for monitoring
- Smaller historical database than larger platforms
Pricing
- Basic: $29/month (up to 10 websites)
- Standard: $49/month (up to 25 websites)
- Plus: $99/month (unlimited website)
Competiscan
Competiscan is a competitive intelligence research firm specializing in monitoring and analyzing direct and digital marketing activities across multiple industries.
Founded in 2006 and headquartered in Chicago, Competiscan provides clients with insights into their competitors' marketing strategies, enabling them to make informed decisions and stay ahead of the competition.
Key Features
You can access the Competiscan database if you have an annual subscription.
Services include:
- 24/7 access to the Competiscan database
- Ongoing industry reports
- Weekly newsletters and alerts
- Trend and topical reports
- On-demand research requests supported by their industry-leading team of analysts
Drawbacks
- Enterprise level pricing
- Requires significant onboarding
- Some features may be unnecessary for organizations interested only in email monitoring.
Pricing
For businesses only: Customized pricing based on industry, number of competitors and monitored channels.
Sendview
SendView is an email marketing software company that helps marketers monitor and understand their competitors' email marketing strategies.
It provides a suite of tools to gain insight into what each company is doing.
This gives you an insider's view of your competitors' tactics and allows you to improve your own email marketing efforts.
Key Features
- Competitor email tracking: Generate unique tracking email addresses for each competitor to monitor their campaigns without cluttering your inbox.
- Analytics inbox: A dedicated inbox with customizable columns (ESP, spam score, templates, timing) and advanced search to analyze email performance.
- Company dashboards: Visualize and compare competitor email strategies with content calendars, word clouds, and email technology stacks.
- Trend reports and campaign timelines: Identify common send times, days, and tactics while reviewing visual timelines to understand email sequences.
- Automated reports & alerts: Receive monthly PDF summaries and instant alerts of key changes in competitors' email strategies.
Drawbacks
- More technical focus may not suit marketers looking primarily for content insights
- Smaller database of historical emails compared to market leaders such as Panoramata
- Limited coverage outside key markets and brands
Pricing
Sendview’s pricing is:
- Starter: $69/month (up to 10 companies)
- Professional: $99/month (up to 25 companies)
- Ultimate: $169/month (up to 50 companies)
- Multi-account: usage-based, no minimum (contact customer support)
What You Should Do with Your Competitor’s Email Data
While monitoring competitors' emails is valuable, the real power lies in transforming these insights into actionable strategies.
Here's your roadmap to a powerful email marketing strategy:
Strategic Analysis
- Pattern Recognition: Analyze subject lines, send times, and design elements that consistently drive engagement. Look for successful formulas you can adapt.
- Market Gap Analysis: Identify underserved areas in your competitors' strategies - personalization, automation, or specific content types. These gaps represent your opportunities to shine.
Implementation
- Data-Driven Optimization: Use competitive insights to fine-tune your campaigns. Focus on metrics that matter: open rates, click-through rates, and conversion patterns.
- Smart Testing: Don't just copy - innovate. A/B tests different elements inspired by competitor strategies but tailored to your unique audience.
Long-Term Success
- Remember: Email marketing is dynamic.
Maintain a continuous monitoring system to stay agile and adapt to market changes. The goal isn't just to keep up with competitors—it's to consistently deliver more value to your subscribers.
Final Thoughts on Competitor Email Tracking Tools
Competitive email tracking isn't about copying but learning, adapting, and improving.
Use the best tool to gather valuable and insightful data.
Then, apply that data to make smarter decisions, refine your marketing approach, and ultimately create stronger, more effective email campaigns that keep you ahead of the competition.
Ready to start your own competitive analysis? Grab your free competitive analysis template below. If you’d like to learn more about Panoramata, book a demo with us or take it out for a spin by signing up here.
Frequently Asked Questions
1. Why should I track my competitors' email marketing?
Tracking competitors' emails helps you spot trends, understand their strategies, and improve your own email campaigns. It also reveals gaps and opportunities to refine your approach.
2. Are these email tracking tools legal and ethical?
Yes, the tools in this guide collect publicly available email data legally and ethically. They do not hack into accounts or access private data.
3. What’s the best tool for a small business with a limited budget?
If you're on a budget, manual tracking is free but time-consuming. Panoramata is an all-rounder tool for competitor email tracking that provides actionable insights.
