Feeling stuck? Running out of content ideas? Do you struggle with keeping up with trends and channeling them into your marketing?
You’re not alone. It’s a dilemma ecommerce marketers know all too well. However, there’s a free tool to get you out of this slump: Google Trends.
You might be familiar with Google Trends. Maybe you’ve even used it before. But did you know it has several uses for digital marketing? It’s a powerful platform filled with insights that will supercharge your campaigns.
In this article, we'll show you how to take advantage of Google Trends for your ecommerce brand so you can stop flying blind and start creating from a place of informed strategy.
Let’s dig in!
Powerful Tips for Using Google Trends to Enhance Your Ecommerce Marketing
- What Is Google Trends and How Do You Access It?
- How to Use Google Trends: The Basics
- How to Interpret Search Interest
- 7 Google Trends Tips for E-Commerce Brands: Use Cases for SEO and Marketingsome text
- Conduct keyword research
- Plan social media and email newsletter content using trending topics
- Identify seasonal trends
- Uncover trends based on geographic regions
- Compare your brand against your competitors
- Improve your YouTube SEO
- Expand your product catalog
- Fire Up Your Ecommerce Marketing with Google Trends
- Frequently Asked Questionssome text
- How do I use Google Trends effectively?
- How do marketers use Google Trends?
- How do I find trendy products on Google Trends?
What Is Google Trends and How Do You Access It?
Google Trends is a free tool that tells you what people are looking up on Google and gauges interest in a topic or keyword.
That’s the simple way to define Google Trends. On a more complex level, Google Trends is a sophisticated machine that dissects the most popular searches around the world.
It presents this data using easy-to-understand graphs so you can see patterns over time and analyze if interest in a search term is changing.
Google Trends is your trusty ally in ecommerce. Armed with its insights, you can make informed decisions that resonate with your audience and propel your brand forward.
Google Trends also gives you information on real-time searches and related queries to the keyword or search term you’ve inputted.
All these are powerful features for ecommerce marketers for whatever goals and use cases they might have whether it be SEO or content creation.
To access Google Trends, go to the Google Trends website at https://trends.google.com/trends/.
How to Use Google Trends: The Basics
You need to understand how to read Google Trends data before you can take advantage of it for your ecommerce marketing.
Once you learn how to interpret the trends, you can better grasp how your target audience behaves, how the market is doing, and what search terms are most relevant to your brand.
The main interface has a search bar where you can type in a search term you want to analyze.
After you input them, Google Trends will generate a graph showing the search volume over time. You can refine this by customizing filters like country, time range, category, and search type.
Google Trends will also present a map of the regions that have shown the most interest in the search term.
How to Interpret Search Interest
Things you need to pay attention to when interpreting Google Trends data:
- The spikes in the “Interest over time” graph (high search interest) and whether they are related to events, months, or seasons
- Which geographic regions or countries have shown the most interest in the search term - This will help you spot opportunities and check if a product is popular in a certain region.
- Related queries and topics - These give a better understanding of your audience’s search behavior so you can adjust your content and strategy.
7 Google Trends Tips for E-Commerce Brands: Use Cases for SEO and Marketing
1. Conduct keyword research
Keyword research is fundamental to SEO. It’s the process of researching popular keywords that people look up on search engines and integrating them into your website so your pages rank higher on search engine results pages.
Google Trends is a highly valuable resource for keyword research because you can find information on any keyword and its popularity over time.
In particular, you can use the related queries section of Google Trends to get ideas for keywords to target in your website content.
Plus, Google Trends also allows you to compare two keywords with each other so you can judge which one people are more interested in.
2. Plan social media and email newsletter content using trending topics
Publishing timely and relevant content to your audience is crucial to your newsletters and social media platforms.
Google Trends helps you keep up with trending topics across the globe and you can even filter the results to suit your needs. Best of all, it’s completely free and simple to use.
Topical content is just as important as evergreen content for building organic traffic so don’t underestimate the power of popular topics.
When you know what people have been interested in lately, you can create more engaging content that gets more clicks and conversions.
3. Identify seasonal trends
Diving deeper into the aforementioned trends and their importance to a holistic content strategy, Google Trends is also a valuable tool for identifying not just what keywords to post about but also when to post about them.
For example, you may find that people are more interested in backpacks during summer. If you have a bag brand, you’ll want to ramp up your backpack promotions in that period.
This way, you can create relevant articles, emails, and social media posts that are more likely to convert your audience.
4. Uncover trends based on geographic regions
You can also use Google Trends to understand what products or topics specific regions are most interested in and compare popular search queries across different locations.
With this data, you can make targeted content for those locations that are most likely to be interested in your products.
5. Compare your brand against your competitors
Google Trends can be used for basic ecommerce competitive analysis and benchmarking. Through the “Compare” option, you can look up your competitors and their products and see the search volume they’ve accrued.
You can compare your brand with your competitors and see which one is getting higher search volume on Google.
If you’re lagging, you can start to think about how to improve. If you’re ahead, you can give special attention to regions or locations where people are most interested in your offer.
Additionally, you can do a deep dive and discover what your competitors were publishing when their search volume spiked so you can create similar content in those periods and replicate their success.
6. Improve your YouTube SEO
What makes Google Trends even more interesting is its data on YouTube searches.
Chances are, like most brands, video is a part of your marketing strategy. You can use Google Trends to decide which topics are a better fit for video than a blog post.
With it, you can analyze the interests of YouTube users and compare them with search volume on Google search to see which side you should focus on more: video or text.
If you’re already actively building a presence on YouTube, you can use Google Trends for ideas on what videos will resonate with your target viewers.
7. Expand your product catalog
Lastly, another way to use Google Trends for ecommerce is to research what products your audience is interested in so you can update your catalog to fulfill their needs.
To do this, type in the name of your product on Google Trends and view the related topics listed to start your research.
Let’s say your main offering is swimwear. Your audience might be interested in other non-swimwear items, something that you can add to make your catalog more compelling.
As another example, when you put “summer dress” on Google Trends, you can see “linen dress” on the related queries. This means it’s a good idea to introduce linen dresses to your lineup, too.
When you’re thinking of new ideas for your catalog, you can always count on Google Trends to guide your initial research.
Fire Up Your Ecommerce Marketing with Google Trends
In conclusion, Google Trends is your trusty ally in ecommerce. Armed with its insights, you can make informed decisions that resonate with your audience and propel your brand forward.
By leveraging these trends, you transform data into action, staying ahead of the curve and driving tangible growth for your business.
Frequently Asked Questions
How do I use Google Trends effectively?
Google Trends can be used in multiple ways in marketing, including but not limited to conducting keyword research, social media and newsletter campaign planning, trendspotting, competitive analysis, and YouTube search engine optimization.
How do marketers use Google Trends?
Marketers use Google Trends to understand their target audience better and to leverage search interest in a keyword or query into their marketing strategy.
How do I find trendy products on Google Trends?
To find trending products, go to the Google Trends webpage and use the Explore feature.
Type in a product on the search bar. You can also compare the product with another product by adding a search term.
Notice if the product you’re analyzing has a steadily rising search volume, which indicates that it’s what customers are most interested in recently.
