With more than 4 billion email users (and growing) and 306 billion emails sent and received, there’s no denying that your biggest opportunity for ecommerce marketing growth is inside your customers’ (potential and existing) inbox.
If you run an ecommerce store, chances are you're familiar with Shopify. It's an ecommerce website that allows businesses to build an online shop and sell products on different platforms like social media and websites.
Shopify also comes with Shopify Email, a tool which we'll talk about today. What can you do with Shopify Email and how can it help you appeal to a wider market and engage with your customers? Let's find out.
Why use email marketing and Shopify Email?
Email marketing is streamlined when you use Shopify Email.
Shopify Email is baked right into the platform so, you don’t have to wait to start using email marketing
It's an inexpensive and accessible way to start email marketing right from inside your Shopify store without having to use third-party email marketing software.
In a recent Hutte survey, email marketing is currently seen as the “go-to” channel for businesses represented by retail, marketing, technology, healthcare, real-estate, and nonprofits.
This is how the entire marketing spectrum looks like, according to the survey.
The survey goes on to talk about marketing goals:
- Acquire new customers
- Retain customers, both old and new
- Increase the lifetime value of customers
- Create awareness and build a loyal fanbase
- Build a larger pipeline of leads and customers
- Increase the average order size of transactions
- Grow the size of the email list
Email marketing helps you achieve all of the marketing goals above.
With Shopify Email, however, there’s no time for you to experiment, try, and try again.
Shopify Email means business.
This means that everything you do with Shopify Email gets right down to doing exactly what it takes to help you meet the objectives and marketing goals above–acquiring new customers, retaining old ones, boosting order value, building your loyal fanbase, and more.
How to achieve ecommerce marketing goals for your Shopify store
1. Design branded emails even without design chops
Shopify Email has a built-in editor that allows you to drag-and-drop and build gorgeous email campaigns that stay on brand. This means that your logo, colors, product images, button colors, and all other design elements stay true to your brand.
Shopify Email imports your logo, store colors, and other branding elements right into your email template designer thus saving you time.
Then, you have the option of picking up appropriate email templates (illustrated), according to the type of campaign you’d like to run (more on that below).
These include as product collections, sales campaigns, restock broadcast campaigns, regular newsletters, event-based templates (such as holidays or events), and more.
An Infographic by ActiveTrail reveals that at least 58% of revenue is generated thanks to segmented and personalized emails. More than 62% marketers believe that personalization is an effective technique.
Finally, customize these templates to make them your own (on top of the branding elements of your store already imported).
For instance, you can change the copy of the email, add more images, text, more buttons ,or other elements.
Need inspiration for all sorts of email marketing campaigns?
Learn, get inspired, and benchmark your email marketing campaigns taking cues from the best email campaigns you can access at Panoramata.co.
2. Use email marketing automations
More than 47% of businesses swear by email marketing automation, according to VentureBeat.
More than 67% of businesses know that email automation helps improve targeting of their messages, and allows for precise segmentation of audiences.
There's no doubt about it: Email marketing automations are good for business.
Email marketing automation helps you send welcome email messages, scheduled promotional emails (or sales emails), and transactional emails. It also lets you nurture your audience with blog updates and helps boost revenue with upselling email campaigns.
Of course, there’s a lot more you can do with email marketing automation. We aren’t even scratching the surface.
Shopify Email has automations, available for you to unleash the superpower that email automations give ecommerce brands.
Looking for email marketing inspiration?
If you want to pick from the best email campaigns and how brands implement both regular email campaigns and email automations, sign up for Panoramata and see how eCommerce brands like you are crushing it.
Choose from ready-made pre-built automations (welcome, winback, upsells, and more). Select conditions, triggers, segments, actions, and workflows to suit your campaign purpose.
3. Segment your emails
Whatever you do with email, you don’t want to sound like this:
“Dear Customer # 234567”, “Hey patron”, or “Hey”.
You’d do well to personalize email campaigns to individual customers. Since you operate at scale, personalization of any kind is hard to achieve without segmenting your audiences using groups and tags.
The more automated this is, the better your email campaigns get.
An Infographic by ActiveTrail reveals that at least 58% of revenue is generated thanks to segmented and personalized emails. More than 62% marketers believe that personalization is an effective technique.
Further, segmented email campaigns boost open rates by 40%. Revenue, email deliverability, leads, and sales -- all of these increase by at least 24%.
Segmentation is the effort you take to put your audience(s) into appropriate segments based on geography, gender, total revenue, customer status, product categories purchased, and more.
Segmentation allows you to stay relevant, communicate appropriately, and stay away from the danger of going “mechanical”.
With Shopify Email, segmentation is built-in and tightly integrated.
Since your Shopify ecommerce store is directly connected to Shopify Email, you can pick from your existing customer lists, and create new customer segments automatically.
Personalize your email allowing you to reach the right customers with appropriate and relevant email marketing messages.
Your email messages will arrive in your customers’ inboxes with your branded domain name.
4. Use Shopify Email campaign analytics
You’d not know how you are doing email marketing campaigns without analytics.
For all the email marketing campaigns you’d send, you’d do well to be able to send and track emails, exactly where you also manage products, product orders, inventory, and also other digital marketing campaigns.
With Shopify Email marketing analytics, you own your data.
Keep tabs on campaign performance and learn how your email campaigns are performing (in terms of leads, sales, conversions, order values, transactions, upsells, and more).
You’d also get your own story about how your campaigns perform and how you can improve your results for each email campaign.
For example, you’d know the right time to try a new email design, change the copy inside your emails, experiment with new offers, finetune your messaging, and refine your approach over time.
If you are looking for email marketing inspiration from brands who’ve “been there and done that” or if you'd like to benchmark email marketing against all sorts of campaigns, brands, and across industries, see how Panoramata can help.
Frequently Asked Questions
1. What is Shopify Email, and how does it help with email marketing?
Shopify Email is a built-in tool for Shopify users to create, send, and track email marketing campaigns. It helps you connect directly with your customers through beautifully designed emails that align with your store’s branding. With its easy-to-use templates and analytics, Shopify Email allows you to optimize your campaigns and drive more sales without needing a separate platform.
2. How do I design effective email campaigns using Shopify Email?
Start by selecting a template that fits your goal—whether it's promoting a sale, launching a product, or sharing updates. Customize the content to reflect your brand’s voice, using clear subject lines and strong calls to action (CTAs). Remember to preview your email on both desktop and mobile to ensure it looks great on all devices.
3. How can I measure the success of my Shopify Email campaigns?
Shopify Email provides detailed analytics that show you metrics like open rates, click-through rates, and conversions. Use these insights to understand which emails perform best and adjust your strategy based on what resonates with your audience. By tracking these key metrics, you can continually refine your campaigns for better results over time.
