Saas & B2B Marketing Resources

It lays down in a single matrix the key elements you need to consider when shaping your marketing or product strategy. It's a useful thing to keep in mind when you're working on strategic topics, as it helps put ideas and opportunities in perspective. Specifically, it gives you the context you need to consider, what you should double down on, and what you should avoid.

You’ve launched your SaaS product, sure of the benefits it will bring your target market. However, your marketing campaigns lose steam and your competitors are outpacing you. In today’s competitive market with fickle customers and new developments every day, many SaaS companies struggle to stay afloat. In this article, we’ll talk about what SaaS competitive analysis is, what it can do for your business, and how to conduct your own competitive analysis in a few steps.

Any serious business would want to know how their competitors promote their products and services. In this digitally-run world, online advertising is one of the most effective marketing strategies that almost any company can benefit from when done right. How exactly do you check your competitors' ads? If you’re doing it manually (and regularly), there’s a better way… In this article, we'll focus on the ways to spy on your competitors' Google Display Ads.

Your competitor’s online activity will give you a deeper understanding of their marketing strategy, that is if you know where and how to look. Tracking emails, ads, and other creatives is just the start. The more important task is leveraging this data to strike where your competition is weakest and find opportunities to seize. We’ll talk about how to spot these opportunities and use them to improve your marketing. You’ll learn the benefits of competitor tracking and why every business should get started with it.

Measuring the success of your campaigns is straightforward when you have metrics and data. However, assessing the effectiveness of your competitor’s campaigns is a different ballgame–you don’t have and cannot have access to their performance indicators. The good news is there are ways to know if a competitor's campaign is successful. In this article, I’ll talk about the signs that point to the success of your competitor’s campaign so you can learn from them and apply that knowledge to your campaigns. 

No matter how glued we are to our phones all day, people will still crave quality content from brands, influencers, and connections. For brands, content is a cost-effective way to attract prospective customers and nudge them into finally converting. That’s why content creation should be at the top of your to-do list. However, creating good content is incredibly hard. This is where your competitors can help. You need content marketing competitor analysis. We’re here to show you how from why it’s important to what content pieces to gather to how to audit and analyze their content marketing.

If business is like race, competitor analysis is like a prized thoroughbred that will carry you to the finish line, outpacing your competitors as you go. But competitor analysis is a broad practice. There are several frameworks to choose from, depending on your needs. In this article, we’ll explore the different types of competitor analysis frameworks so you can choose the most ideal for your business and use it to improve and benchmark yourself against the competition.

Marketing campaigns without data can be like a case of the blind leading the blind. Before you sink tons of money into a marketing campaign, you have to make sure your efforts are backed up by data. 

Advertising is a crucial piece of competitor analysis. Ad tracking starts with finding out where your competitors are putting up ads so you can examine their campaigns. We'll guide you through three ways to spot your competitor's ads and start your competitive analysis.

Regardless of the path you choose for promoting webinars, email marketing plays an essential role in how you manage promotions, webinar attendance, engagement, and more.