Imagine if every click on the internet could lead directly to your e-commerce store, every link a pathway to increased sales and visibility.
It's not just a dream – it's the power of effective e-commerce backlinking.
Picture this: your online store, buzzing with activity as visitors pour in from all corners of the web, drawn by irresistible offers and compelling content. Your products are flying off the shelves, and your sales numbers are soaring to new heights.
This isn't just a fantasy – it's the reality for e-commerce businesses that master the art of building backlinks.
Studies have shown that businesses with strong backlink profiles consistently rank higher in search engine results, driving more organic traffic and, ultimately, boosting sales.
From small startups to industry giants, the proof is in the numbers – backlinks are a game-changer for e-commerce success.
In this article, we'll uncover the secrets to building e-commerce backlinks that pack a punch.
Whether you're a seasoned marketer or just dipping your toes into the world of e-commerce, you'll learn practical strategies to supercharge your marketing efforts and propel your sales to new heights.
Get ready to take your online store from overlooked to irresistible – let's dive in!
A Guide to Ecommerce Backlinks and Link Building
- What is an ecommerce backlink?
- The Benefits of Ecommerce Backlinks
- How to Get Started with Building Ecommerce Backlinks: Proven Link Building Tactics
- Create excellent blog content that targets relevant search terms
- Become a trusted source for journalists through HARO (Help A Reporter Out)
- Reach out to your retail partners and online directories
- Ask bloggers to review your product
- Write guest posts
- A final note on ecommerce backlink building
- FAQs
- Why is link building important for my e-commerce store?
- How can I find quality websites to get backlinks from?
- What are some effective strategies for earning backlinks?
- Why is link building important for my e-commerce store?
What is an ecommerce backlink?
Backlinks in SEO are links on a website that direct to another site.
For example, if an article about pet nutrition has a link to a website for a pet food brand, that’s a backlink for the pet food brand’s site.
The process of building backlinks is called link building.
This is where you actively try to get other websites to link to your site with the ultimate goal of boosting search engine results performance.
The Benefits of Ecommerce Backlinks
Backlinks signal to search engines that your site is trustworthy and valuable. They are like a vote of confidence that other sites bestow on you.
The more the votes, the higher your search engine results performance will be.
Building e-commerce backlinks is a dynamic and ongoing process that requires dedication, creativity, and strategic planning
More backlinks also mean more traffic to your site. If more eyeballs can see links to your site, the higher the chance that they’ll click through.
But the benefits don’t end there.
Here are other benefits of ecommerce backlinks:
- It improves your SEO scores and site metrics.
- It gives your site more authority
- It allows you to rank higher on search engines
- It can lead to more traffic and therefore, more revenue.
- It grows your network and allows you to nurture connections with other people in your industry
- It provides you with opportunities to stand out from competitors
- It enhances your brand’s image when reputable websites link to your brand website
By getting quality backlinks, you're not just climbing the search rankings – you're also building a loyal customer base and growing your e-commerce brand.
How to Get Started with Building Ecommerce Backlinks: Proven Link Building Tactics
Next, we’ll delve deeper into the specific techniques websites and brands use to increase ecommerce backlinks.
The fruits of your link-building efforts will take time to grow but the results are worth it. Follow these tips so you can snag good backlinks from authoritative sources.
Create excellent blog content that targets relevant search terms
To attract backlinks like moth to a flame, you need to be publishing high quality and engaging (shareable) articles on a blog consistently.
By creating a blog alongside your online, you automatically have more backlink opportunities.
However, you should ensure that the articles you write are targeted towards keywords that are related to your product.
You can also write about the pain points of your target audience. These are ideally problems that your product can solve.
Examples of articles you can produce include comprehensive guides, product reviews, listicles, roundups, comparison articles, and industry news.
You don’t have to limit yourself to articles either. Try other formats like videos, pictures, and infographics.
Become a trusted source for journalists through HARO (Help A Reporter Out)
Help A Reporter Out or HARO is a platform where journalists can find expert sources for their articles. It’s like a classified ads section of the newspaper where the journalist can publish a pitch request (which is somewhat like an ad).
The request will describe what kind of source or expertise they’re looking for, details about the article, and the journalist’s email address.
If you sign up as a source on the platform, you can make a pitch directly to the journalist.
If they select you and quote you in their article, they will post a backlink to your website.
The categories on HARO are wide, encompassing tech, government, lifestyle, business, and entertainment, among others.
If you can offer unique knowledge about topics related to these, submitting a pitch on HARO is worth a shot and can yield good results if you make a great pitch.
Reach out to retail partners and online directories
An easy way to get ecommerce backlinks is to reach out to your manufacturers, distributors, or suppliers.
These entities may have directories that list their retail sellers and partners.
You most likely already have a rapport with them so just shoot them a message and ask them politely if they can add you to their list.
Ask bloggers to review your product
Product reviews are a tried-and-tested tactic to earn a backlink.
To do this, research popular blogs in an industry related to your product and go through the content they put out.
If you see a blog that’s a good fit, connect with the authors by interacting with their posts in the comments section. You will be a familiar name to them if you nurture this relationship.
Eventually, you can reach out and ask them if you can send your product to them for review.
Write guest posts
You can also post as a guest on other blogs in your niche. Look for well-regarded websites that your target audience is interested in. Websites are always looking for content and are open to guest posting. In return, you’ll get exposure to their audience and a backlink. It’s a win-win!
However, keep in mind that most websites restrict their guest writers to one backlink per post.
To get started, research blogs that fit your criteria then reach out and see if they accept guest posts. If they are, make a pitch.
Tips for pitching to third-party websites
- Keep your pitch short
- Send the pitch through email, if you can (not on social media).
- Introduce yourself and link samples of your writing and/or public profiles
- Start by talking about what you like about their content or a specific post they published
- Ask directly if you can be a guest on the blog and give ideas for potential posts
A final note on Ecommerce backlink building
Building e-commerce backlinks is a dynamic and ongoing process that requires dedication, creativity, and strategic planning.
By implementing the strategies outlined in this guide, you'll not only strengthen your online presence but also drive more qualified traffic to your store and ultimately boost your sales.
So roll up your sleeves, get ready to connect with your audience, and watch your e-commerce business thrive in the digital landscape!
Frequently Asked Questions (FAQs)
Why is link building important for my e-commerce store?
Link building is crucial because it helps improve your website's visibility in search engine results, driving more organic traffic to your store.
Essentially, it's like word-of-mouth marketing in the digital world – the more reputable websites link back to yours, the more trustworthy and authoritative your brand appears to both search engines and potential customers.
How can I find quality websites to get backlinks from?
Start by identifying websites that are relevant to your niche or industry. Look for reputable blogs, industry publications, and influencers who create content related to your products or services.
You can also analyze your competitors' backlink profiles to uncover potential opportunities.
Remember, quality matters more than quantity when it comes to backlinks, so focus on building relationships with websites that have high domain authority and a genuine connection to your brand.
What are some effective strategies for earning backlinks?
One effective strategy is to create valuable and shareable content that naturally attracts backlinks. This could include informative blog posts, engaging videos, or visually appealing infographics.
Another approach is to reach out to bloggers, journalists, and influencers in your industry and offer to collaborate on guest posts, interviews, or product reviews. Additionally, participating in industry events, sponsoring local organizations, or hosting online contests can also generate buzz and attract backlinks to your e-commerce site.
