Ramadan is an underrated event for brands, especially if your audience includes Muslims--a market composed of nearly two billion people worldwide. Muslims celebrate religious events all year but Ramadan is the biggest event by far in the Islamic calendar.
During Ramadan, Muslim consumers shop for products that fit their needs for the Eid celebrations. If you have a Muslim audience, you will reap a lot of benefits by building campaigns around Ramadan.
However, connecting with your customers during this time requires creative planning and cultural sensitivity.
In this article, I’ll break down how leading brands market themselves during Ramadan through emails and ads so you can gather ideas and apply best practices.
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What is Ramadan?
Ramadan is the ninth month of the Muslim calendar. The Islamic calendar is based on the lunar cycle and Ramadan starts when the crescent moon comes out.
This month is dedicated to fasting, reflection, and temperance. Muslims refrain from food, drink, and all kinds of immoral behavior from dawn to dusk.
Then, after sunset, they break their fast, usually with family and friends, along with more prayers. This post-fast meal is called iftar, which often includes dates or apricots.
The end of Ramadan is marked by a big celebration called Eid Al-Fitr. Usually, on this day, people hold receptions or visit their loved ones. They also give presents and wear new clothes to celebrate the Eid.
Ramadan Email Marketing and Advertising Ideas
Don't forget to send your well wishes
The month of Ramadan ends with the celebration of Eid Al-Fitr, which takes place the next day.
Sending emails to wish “Ramadan Mubarak” or “Ramadan Kareem” a few days before it starts and “Eid Mubarak” in its final days for Eid Al-Fitr will help connect your brand to your Muslim audience and show care for their important occasions.
No matter what you sell, using emails and ads to wish a happy Ramadan and offering discounts can drive more sales from the Muslim audience.
Huda Beauty and Joolie follow this approach. Huda Beauty promotes skincare and makeup, while Joolie sells dates, a staple food during Ramadan.
Give practical tips and how-to guides
During Ramadan and Eid, Muslims prepare special meals and focus on their appearance, their health, and decorating their homes. Sending emails with practical tips will make your brand stay relevant for Muslims during this month.
To target Ramadan event, your content can include:
Food: Step-by-step recipes for popular family dishes during Ramadan and the day of Eid Al-Fitr.
Kitchen: Tools to prepare special family dishes.
Clothing: Traditional outfit ideas for all family members.
Home Decor: Simple ways to decorate the house for this event.
Gifting: Thoughtful gift ideas for family and friends.
Health and Wellness: advice and tips to stay healthy during and after Ramadan.
Our Place sent an email about recipes for the Eid table and promoted their tools that can help prepare those dishes.
Cheflix, an online cooking classes platform, uses Eid to attract more paid subscribers. They promoted educational videos of renowned chefs preparing famous Eid recipes.
Sephora sent a gift guide highlighting various sets of products targeting different customers' needs.
Rite launched ads about food tips before starting Ramadan with their supplement recommendations.
Ramadan and Eid are key times to create and promote special gift sets. Muslims exchange gifts during this occasion and many prefer gifts with custom messages or patterns related to Ramadan and the recipient.
Promote special collections
Ramadan is a family-centered occasion. Highlighting products that match this moment will attract Muslim customers.
Home decor brands like Lights4fun and West Elm promote festive home decorations.
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On the other hand, fashion brands like Mango and Ted Baker feature Ramadan collections. These styles appeal more to Muslim women during Ramadan and those who prefer more modest clothing.
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The same approaches apply to Eid Al-Fitr at the end of Ramadan and also Eid Al-Adha two months later.
Promote health services and food/supplements
During Ramadan, Muslims fast from sunrise to sunset, making meal choices important for maintaining energy and well-being. Promoting balanced and nutritious meals helps customers make better choices for suhoor (the pre-dawn meal) and iftar (a meal to break the fast).
If you have a food brand, you can send emails and launch ads about maintaining a balanced diet and eating energizing or hydrating food.
By doing this, you show your brand cares about their well-being thereby increasing engagement.
Dates, a Ramadan staple, are sometimes cultivated with harmful chemicals.
To highlight the quality of its dates, Joolie promotes its organic and farm-grown dates.
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Rite promotes its nutritious gummies through emails and ads, often including discounts.
Many people consider a full body checkup before, during, or after the fast of Ramadan. LIFE Pharmacy, an online pharmacy, ran ads promoting its special Ramadan discount for a full-body checkup.
Offer personalized gift sets
Ramadan and Eid are key times to create and promote special gift sets. Muslims exchange gifts during this occasion and many prefer gifts with custom messages or patterns related to Ramadan and the recipient.
Ideal gifts include clothing, accessories, fragrance, makeup, skincare, and sweets.
For example, Dessert Boxes sent one email before Eid Al-Fitr to promote their dessert boxes with personalized messages and same-day delivery--a good strategy. You can also send emails like these a few days earlier as some customers may prefer to buy gifts in advance.
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Huda Beauty and Make Up For Ever gave discounts for their Ramadan makeup gift sets to maximize sales.
Create urgency around Ramadan promotions
Brands selling in Muslim-majority countries and beyond take advantage of Ramadan by offering limited-time promotions to boost sales. This is a tried-and-tested strategy for both emails and ads and will better engage your Muslim audience.
Rotary, a watch brand, ran two promotional emails for its Eid Al-Fitr 2023 offer:
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Email 1: Announced a 20% discount on selected watches.
Email 2: Created urgency with the subject line “HURRY! Sale Ends in 12 hours! ⏰” and the message, “Hurry, 20% off select lines until midnight tonight.”
Similarly, Carolina Herrera ran ads for Ramadan that promoted a limited-time 30% discount on selected items.
Ramadan Landing Page Ideas
Creating a great Ramadan ad is just the start. To ensure conversions, make sure your landing page is irresistible.
Here are a few ideas that you can incorporate when designing your landing page. Feel free to pick which of these tips apply to your brand and use them as inspiration.
The main components that make this landing page effective are:
- They share social proof
- They present unique features and benefits
- They include elements that connect with Ramadan
The landing page promotes the Always Pan, touted as a “10-in-1 cookware system that does it all”. It’s a captivating product description and they support these with the following elements.
Note the use of the crescent moon in this product lineup and the mention of the iftar meal.
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Up top, they promote sets, a great way to upsell.
What makes the product even more attractive is the free cookbook for orders above a certain amount.
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The page also features UGCs and reviews from satisfied customers:
- “The 2.0 doesn’t disappoint!”
- “Durable, beautiful, and easy to clean”
- “I love how much lighter this is than the original.”
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At every point, they also show the features in action. Features aren’t just explained; you see a detailed and vivid video or image that proves the pan’s versatility and safety components.
To enhance this social proof, they also feature mentions from industry publications and culinary websites.
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The landing page ends with an FAQ section to quell any doubts and remove obstacles to a purchase. They also take the opportunity to promote their add-ons to the Always Pan and how they complement the product.
So that ends our Ramadan marketing guide. We hope these examples will get your creative gears turning and wish you the best of luck with your campaigns.
Want more ideas and inspiration? Check out our email swipe file with over 100 newsletter ideas you can use the whole year round.
Panoramata makes finding ideas a breeze with its enormous database of ads, emails, and landing pages. Sign up for free today to start tracking multiple brands and uncover their marketing secrets!
FAQs
1. Why should brands focus on Ramadan marketing?
Ramadan is a major shopping season, with increased spending on food, gifts, fashion, and home decor. Engaging with Muslim consumers through tailored campaigns builds brand loyalty and drives sales.
2. What types of products sell well during Ramadan?
Popular products include food, skincare, modest fashion, home decor, and gifts for Eid. Brands can also promote health supplements and kitchen essentials that align with Ramadan needs.
3. How can brands make their Ramadan campaigns more effective?
Use culturally relevant messaging, offer exclusive discounts, and create themed collections. Sending personalized emails and running targeted ads can boost engagement and conversions.
