Scared of that blank page when you're starting to plan your next email campaign?
Tired of reinventing the wheel, every single time?
You're right to be.
You don't have to!
You can find inspiration anywhere if you know where to look, but when you’re an email marketer, you might not have the time to scour the internet for things to inform your next campaign.
That’s why we’ve created this handy list of websites that can help ecommerce brands find ideas for their next email campaign.
There are popular platforms here, as well as some websites you might not know about. We cover both copy and design as both are equally important in email marketing.
With this article as your guide, you’ll never run out of ecommerce email marketing ideas the whole year round. Let’s get started.
Finding inspiration for your email marketing campaigns doesn't have to be daunting. With a plethora of resources available—from email platform templates and industry blogs to design galleries and competitor analysis tools—you can continually refine and enhance your strategy.
Where to Get Inspiration for Email Campaigns
All these resources have specific use-cases - but there are a few that will help you find the right inspiration for every need you might have, as they focus on email marketing as part of their core offers.
This is for instance for case of Panoramata: whether you're B2B, B2C / looking for an email for a niche player or a large company, you'll find what you need. There are features designed to help find the right inspiration, the best examples, and features to help you anticipate what your next campaigns should be about.
That's where you should get started first: otherwise, players such as Really Good Emails & Pinterest will help you quickly gather a few examples.
Panoramata
If you want to access unlimited inspiration for your emails (landing pages and ads), head over to Panoramata. It’s the all-in-one and most comprehensive resource for ecommerce marketing inspiration in a single platform.
It allows you to spy on your competitors or any brands’ emails and what they’re doing with their marketing. Email marketing is a hundred times easier because it eliminates the need to subscribe to hundreds of newsletters and track them all yourself.
It has a convenient Inspiration feature for finding and bookmarking emails from hundreds of brands and creating inspiration lists to share with your team. Through this, you can explore how other brands are marketing during Black Friday, Thanksgiving, Christmas, and other major holidays.
The intuitive search and categorization allow you to search for inspiration for email flows and all kinds of email content such as buy-one-get-one promotions, quizzes, before-and-afters, lost checkouts, and reviews.
Plus, the platform also has cool features like real-time data and industry statistics that let you compare brands automatically.
And that’s barely scratching the surface. You can peek at how often a brand sends emails, when they make changes to their website, the software tools and marketing stacks they use, and their SEO performance.
Check out this link for more details about what Panoramata can do.
Really Good Emails
Another good website for finding email inspiration is Really Good Emails.
They collect thousands of emails and curate them into lists like activation/sign-up emails, discount emails, and emails for occasions like Thanksgiving.
Brands are also separated by industry so they’re easily searchable. They aim to give their audience the best email examples and to showcase great email content and designs. When you’re at a loss for words for your next email newsletter, give this site a try!
Newsletter Search Engine
Newsletter Search Engine calls itself the “newsletter search engine for marketers” and it definitely lives up to that promise. Designers, developers, and copywriters can use Newsletter Search Engine as a tool for crafting emails.
The emails are grouped by brands and email newsletter categories (such as SaaS emails, testimonial emails, featured product emails, and more) for easy access. When you click an email, you can also view the email’s in-body content.
This site is not as comprehensive as the others though but it’s still good for quick inspiration.
Swiped.co
Swiped is a must-visit for “reverse-engineered marketing and copywriting inspiration”, as their website says. They focus on marketing, conversion, and consumer psychology, not just visual inspiration.
You can see why certain emails work and look at analysis of various brands’ strategies in Swiped’s “swipe studies”. That said, it’s a relatively young website so examples can be a bit limited but it gives valuable and in-depth analysis, especially for copywriting.
Pinterest isn’t just for interior design and wardrobe inspiration anymore. It’s a great and underrated place to find ecommerce email inspiration and has a wealth of information you can use when planning your next campaign.
Use keywords like “email” or “email design” in your searches and see what turns up. Several users also have boards dedicated to email marketing ideas and inspiration. Additionally, you can create Pinterest boards of ideas you find and share them easily with your team. It’s a great way to take advantage of the platform for your marketing planning.
GoodEmailCopy
GoodEmailCopy is, as the name suggests, all about email copy. If you’re looking for visual inspiration, look elsewhere because this site focuses on how leading brands write their emails.
You can find examples from companies like Slack, Everlane, and Headspace here. The tags are useful and easy to navigate and there are categories for welcome emails, thank you emails, account updates, and confirmation emails.
Check out GoodEmailCopy to help you find the right words for your next ecommerce email!
Email Love
Email Love is an up-and-coming website that curates email design and newsletter inspiration for marketers. It also sorts emails by category: event, welcome, announcement, and trial expiry.
Another cool feature is Trends, which compiles emails that feature specific email components like white space, dark color schemes, animated GIFs, and countdown timers.
Microcopy.me
Microcopy is an inspiration website for emails but not just any email. It specializes in short and succinct copy for marketing phrases, CTAs, slogans, and headlines sourced from leading brands like Google and Dropbox. If you want to improve your copywriting and make it easier for your audience to read your emails, give this website a try.
Never run out of email marketing inspiration again
In conclusion, finding inspiration for your email marketing campaigns doesn't have to be daunting. With a plethora of resources available—from email platform templates and industry blogs to design galleries and competitor analysis tools—you can continually refine and enhance your strategy.
Remember, the key to success lies in staying updated with trends, experimenting with new ideas, and consistently delivering value to your audience. Armed with the right inspiration and tools, your email marketing efforts can achieve remarkable results, fostering deeper connections and driving growth for your business.
Frequently Asked Questions
What is the best email platform for marketing?
The best email platform for marketing depends on your specific needs, but popular choices include Mailchimp for its user-friendly interface, HubSpot for its powerful CRM integration, and ConvertKit for its focus on creators. Each platform offers unique features, so it's worth exploring a few to find the best fit for your business.
How do you run a successful email marketing campaign?
To run a successful email marketing campaign, start by building a targeted email list and creating engaging, valuable content tailored to your audience. Regularly analyze your campaign's performance through metrics like open rates and click-through rates, and adjust your strategy accordingly to keep improving results.
