Are you looking to snoop around and monitor your competitor’s email newsletters? Good. We know by now that email marketing does two important things for business:
- It delivers phenomenal ROI even in the age of livestreams, reels, shorts, and TikTok videos.
- It retains its streak even with billions of people lounging on social media networks.
Email marketing has its unique strengths but monitoring emails piecemeal can be a pain. That’s probably why email tracking software like Sendview and Owletter came to be.
In this article, I will give my honest take on both of these tracking tools built for competitive intelligence and explain how marketers can choose which one is better for their needs.
However, to sum it up, Sendview and Owletter are tools built to help businesses and marketers monitor email marketing campaigns and automations by delivering a constantly updated database of emails from the brands that they wish to track.
These emails can be used in several ways, not just for competitor intelligence–although that is the main draw. Sendview and Owletter can also be used for sourcing inspiration, identifying email marketing best practices, and even benchmarking performance.
That being said, there’s a more powerful version of these email search engines.
Panoramata is a comprehensive platform that can track any brand’s email newsletter and feed it into a dashboard that’s updated in real time. That means that whenever your competitor blasts off an email to its list, you’ll be the first to know.
Best of all, you don’t have to sign up for their newsletter manually anymore. You can view all their emails and email stats in one platform. That’s why we recommend Panoramata as the best alternative for both Sendview and Owletter.
With that being said, let’s see how Sendview and Owletter compare to each other:
Email Tracking Tool #1: Sendview
Key features
- Great benchmarking capabilities
- Provides an email address for you for email tracking
- Displays key information and stats about each competitor’s emails
- Allows you to compare competitors side by side
Sendview is an email marketing tracking platform designed to give you insights and analysis on email marketing campaigns down to the fine details.
Sendview provides you with detailed company dashboards (email senders’ dashboards for each brand you track).
In addition, for each company tracked, you get their content calendar, word cloud, comparison of attributes and strategy side-by-side, and also check each brand’s email tech stack.
You can toggle and create separate columns for each attribute such as ESP (email service provider) and email spam score.
Also, you can view the source code for emails, mobile previews, templates used, timing or frequency of emails, and more.
Sendview also helps you identify most send times, days emails are being sent, and filter groups, sub-groups, or tags for deeper analysis.
On Sendview, you can keep a hawk’s eye on key stats, email tech, and the frequency of emails sent by any brand. You can also view automated email campaigns, sequences, and programs every tracked brand runs.
Lastly, as a Sendview user, you get automated alerts when email tactics change and can build an inspiration board for email campaigns.
Pricing
Standard
Price: $69/month
The plan includes:
- Tracking of 10 companies
- Access to all features
- Unlimited emails
- Email storage forever
- 1 user
Pro
Price: $99/month
The plan includes:
- Tracking of 25 companies
- Access to all features
- Unlimited emails
- Email storage forever
- 3 users
Ultimate
Price: $169/month
The plan includes:
- Tracking of 50 companies
- Access to all features
- Unlimited emails
- Email storage forever
- 5 users
Multi-Account
Price: customizable
The plan includes:
- Creation and management of accounts
- White labeling
- Volume discounts
- Centralized billing
Pros and Cons
Pros
- Makes it easy to compare competitors against each other
- Has a content calendar view
- Gives information about email tech stacks and sending stats
- Allows you to access email sequences as well
- Shows a screenshot and html code of each email
Cons
- Higher price compared to similar tools
- Small or no historical database, so you need a decent amount of emails accrued first to be able to get insights
- Focuses on technical aspects so may not be cost effective for marketers looking for content marketing inspiration only
Email Tracking Tool #2: Owletter
Key features
- Real-time email campaign tracking
- Information about open rates, click-through rates, and conversions
- Notifications when your competitor sends out a newsletter
- Customizable dashboard
- Report generation
For any website that sends emails to its email list, Owletter automatically captures those emails. It then takes a screenshot, stores and analyzes it, and alerts you.
From that point, you can pick apart that email sequence however deep you want. Learn from your competitors’ email campaigns–pick up from their email strategies, learn the tricks of the trade, or start pathways of learning you’d never have otherwise.
- What kind of email campaigns do they run, and how frequently?
- What kind of reputation do your competitors have with spam?
- What are the specific days they send out emails?
- Do seasons or certain periods change their email-sending frequency?
For brands you list out and track, emails are stored forever and your entire team can access these emails for learning or inspiration.
You can also spot trends over time, view the actual emails themselves, find opportunities you didn’t know existed, and create your email programs by learning directly from your competition.
Pricing
Starter
Price: $29/mo
This plan includes
- 10 websites monitored 24/7
- 1 x Monthly summary email roundup
- 1 x Alert email
- 12-month email storage
- All emails captured and available to your entire team
- Competitor email analytics
Pro
Price: $49/mo
This plan includes
- 25 websites monitored 24/7
- Unlimited summary email roundups
- unlimited alert emails
- Lifetime email storage
- All emails captured and available to your entire team
- Competitor email analytics
Unlimited
Price: $99/mo
This plan includes
- unlimited number of websites monitored 24/7
- Unlimited summary email roundups
- unlimited alert emails
- Lifetime email storage
- All emails captured and available to your entire team
- Competitor email analytics
Pros and Cons
Pros
- Tracks emails in real time
- Its pricing is competitive for its feature set
- Provides reports so you can present your findings to your team quickly
- Intuitive interface with a dashboard to see metrics at a glance
Cons
- Lowest tier’s perks are lacking
- Limited analytics
- No performance data
- Requires competitor website URL for monitoring
- Smaller historical data than larger platforms
Which Tool Should You Choose?
By now, you have a good idea of Sendview and Owletter’s features and capabilities. However, if you’re still not sure about which one to choose, this is our verdict.
Choose Sendview if:
- You value the ability to filter emails on a granular level such as tech stack, spam score, and word count
- You love data in general and want to present your analysis to your team
- You find it helpful to compare multiple competitors side by side
- You can maximize the features for the price you pay
- You want to see the HTML code of your competitors’ emails
The most profitable marketing campaigns are well-rounded. They are comprehensive and fire away across multiple channels -- blogging, SEO, social media, email marketing, paid advertising, and marketing funnels.
Choose Owletter if:
- You want to track your competitor’s emails outside of your email inbox
- You want a cost-effective tool with basic features
- You want to set custom alerts for specific keywords
- You appreciate regular summaries of the most recent emails your competitors have sent
Limitations of Owletter and Sendview and the best alternative
By now, in this Sendview vs. Owletter comparison, both platforms focus purely on email marketing alone.
But there’s more to digital marketing than just email (although, admittedly, it’s one of the most important marketing channels you’d ever use).
The most profitable marketing campaigns are well-rounded. They are comprehensive and fire away across multiple channels -- blogging, SEO, social media, email marketing, paid advertising, and marketing funnels.
These campaign tracks are supported by well-crafted websites, landing pages, and marketing tools needed to make this work.
Using either Owletter or Sendview narrows your focus to only email. Nothing else.
But why just stick to email marketing? How about getting to stay on top of not only email marketing but much more?
Why not spread out the field of view a bit, as far as marketing campaigns and web properties go?
How about being able to track:
- Websites, complete with SEO profiles and changes made to sites over time
- Landing pages
- Email marketing sequences and campaigns
- SMS marketing campaigns
- Paid ads
- Marketing tools and marketing tech stacks
Consider Panoramata, a competitor analytics platform designed to help you keep track of email marketing campaigns (including email design, email copy, email frequency for each brand, subject lines used for email marketing, and more).
Panoramata does more than email marketing though: Get your hands on what your competitors are up to with respect to SMS marketing campaigns, landing pages, websites or stores, paid ads, and the marketing tools they use.
This way, you have a 360-degree view of the actions your competitors have taken and are taking, positioning yourself to maximize your marketing campaigns and capture a bigger market share.
Sendview vs. Owletter: Final Thoughts
We hope this guide gave you a fuller understanding of two email tracking tools, Sendview and Owletter, as well as outlining their key features, pricing, pros, and cons.
By now, you understand which tool might better suit your needs based on your specific marketing goals, such as detailed data analysis or cost-effective basic tracking.
We’ve also presented a compelling alternative to both Sendview and Owletter. Panoramata tracks emails and gives insights for each competitor you want to monitor but it does much more than that.
Ready to expand your competitive intelligence beyond just email? If you’d like to learn more about Panoramata, book a demo with us or take it out for a spin by signing up here.
And that’s not all! We have a bonus resource for you. Grab your free competitive analysis template below (completely free) and start optimizing your marketing strategy today.
FAQs
What is the main purpose of Sendview and Owletter?
Sendview and Owletter are tools designed to help businesses monitor competitor email marketing campaigns, providing insights into their strategies and tactics.
How does Panoramata differ from Sendview and Owletter?
While Sendview and Owletter focus solely on email marketing, Panoramata offers a more comprehensive platform that tracks various marketing channels, including websites, landing pages, SMS, and paid ads.
What are some key factors to consider when choosing between Sendview and Owletter?
When choosing between the two, consider whether you need detailed data analysis (Sendview), cost-effective basic tracking (Owletter), or a broader overview of competitor activity across multiple channels (Panoramata).
