Do you still sign up for your competitors' email newsletters?
If yes, this may sound familiar to you. You head to your competitors' website and sign up for their newsletters. You create countless labels in your inbox where you save emails you think are useful and worth sharing with your team.
And you're bombarded by these emails all day long.
You go through those emails one by one to view their campaigns and see which ones are worth implementing. You get valuable information like email frequency, average number of emails sent per week, and how they handle lost checkouts to bring shoppers back to their cart.
Spying on what your competitors are doing with their emails is time-consuming, to say the least.
No wonder some brands give up on email entirely, which is a missed opportunity because this channel can drive growth quickly and build a deeper connection with your audience.
This crucial part of your competitor analysis doesn’t have to be tedious.
That’s why Panoramata has a dedicated search engine for email newsletters, so you can plan email campaigns ten times faster and find inspiration in one place.
This game-changing tool will let you keep tabs on your competitors and stay ahead of the game.
Here’s everything you need to know about Panoramata’s email search engine and how it works.
What is an email newsletter search engine?
An email newsletter is a series of emails sent to people who have opted in or signed up to receive them. Inside these emails are information like updates, promotions, reminders, and event invitations.
Newsletters are important in ecommerce because email is an owned channel where you can engage with your audience, give valuable content, and promote your products, without falling prey to changing algorithms.
An email newsletter search engine, also known as email galleries, is a platform aimed at marketers where one can view emails sent by various companies and brands.
It’s a searchable database of emails where you can view each email as if it’s been sent to your inbox without signing up for the newsletters.
Why use an email newsletter search engine?
Get email marketing inspiration
Panoramata’s email search feature is an all-in-one place to get email marketing inspiration.
If you find yourself always at a loss for words when writing an email newsletter, you can find thousands of great emails from brands like Savage X, Saie, and Zara.
Look to famous and up-and-coming ecommerce businesses to know what copy works, what CTAs to include, and how to structure your subject lines and use emojis.
The email newsletter search engine is also helpful when looking for tips for email design and images and how to offer FOMO-inducing discounts that get readers to click.
Benchmark your brand against competitors
You can’t be competitive if you don’t know what your competitors are up to.
Email newsletter search engines let you benchmark your efforts against other ecommerce brands in your industry so you know how frequently they post, what times of the day they post, and what promotions they’re running during big events.
On Panoramata, you get access to all of the above, plus any brand’s email marketing spam scores, sending provider, email size, word count, and subject length to optimize your campaigns and amp up conversions.
Email marketing doesn’t have to be a cross to bear. You can stay organized with this all-in-one tool and gather inspiration to inform your campaigns.
And it’s not rocket science, either. Here’s how Panoramata’s email search engine works…
An Introduction to Panoramata's Database of Emails and Other Creatives
Everything inside Panoramata starts with a search–literally. While we have an array of brands across industries and niches that we prominently feature, marketers and businesses are almost always encouraged to start by using the search box.
When you first log into Panoramata, you’ll find the search function embedded almost everywhere. To the left in the side panel, front center above some featured brands.
Each business is different. We don’t know what you are looking for, so we threw the party open for everyone.
Browse the featured brands if you want to, but search is where it all begins.
Looking for competing brands in the skin and haircare niche?
Are you looking for B2B competitors in the B2B space?
Regardless of your intent, start with a search. You can type it in or go with ads search, email search, brand search, and more.
How to Use Panoramata Email Search Engine for Newsletters
Here are a few typical use cases for the “search email campaigns” function in a competitive analytics tool like Panoramata or any other tool you’d want to use in a similar setting.
1. View a particular brand’s emails
If you have a brand or competitor in mind, you can use Brands Search to track down and monitor their emails.
First, go to Brands Search and type in the brand name. You can use the filters on the left panel to have a more granular search.
Click on the brand to be directed to their page.
The emails tab is where you can find the historical data for all the emails they’ve published since Panoramata started tracking them.
Still haven’t found the email you’re looking for? Use the search box to type in a keyword to narrow down your search.
2. View emails under a keyword or marketing event
You can also find emails through the Emails Search feature. This gives you access to thousands of emails across multiple brands.
To start, go to Emails Search on the leftmost panel.
Type in a keyword, event, promotion type, or any search term you want.
You can also check the boxes on the left side of the search results to filter by industry, language, etc.
Here are examples of filters you can use when looking for emails on Panoramata.
3. Spy on product launches
Let’s say you have a total of 14 competitors in the same niche you are in.
How do you possibly keep up with their entire marketing activity, product launches, launch campaigns, ads, landing pages, website (and changes made to these websites), and more?
You can’t.
Using the search function is the one-click answer to find out all about something as specific as product launches.
As an example, within the health and wellness niche, click on “email searches” and type in “product launches”.
This gives you a series of emails designed to announce product launches and other launches such as new courses, communities, and more.
4. Track promotions for main events (BFCM, Christmas, Thanksgiving)
What if you wanted to see how your competitors gear up for special (and delightfully profitable) events such as Black Friday, Cyber Monday, Christmas, Thanksgiving, New Year’s Eve, and so on?
You could. One search is all it takes.
Stay on the “search emails” page and type in Black Friday, Cyber Monday, Christmas, and Thanksgiving ”
You’ll see pages and pages of email campaigns that your competitors designed specifically for these special events.
Is your head buzzing with ideas already?
5. Understand your competitors’ content calendar
Most businesses did hear about the term “content calendar” but rarely do anything about it.
Some brands do.
Some of your competitors also do. Would you like to know how several of your possible competitors might have their content calendar populated?
Within Panoramata, find a brand by searching for brands you know, or going by parameters such as industry or sector.
Click on the brand to learn more. Choose the “Calendar” tab, and you’ll be able to see how a particular brand lined up content for the previous month (and several months prior in many cases).
Here’s an example featuring Onnit, a brand that sells nutrients, supplements, fitness accessories, and more.
Notice how the calendar view is highlighted in green for days when their content is scheduled to go live.
This tells you that it pays to not only think ahead but work ahead when it comes to content marketing, email campaigns, and advertisements.
The complete brand profile of any brand on Panoramata reveals tabs such as summary, content calendar, emails, marketing flows, landing pages, software (the marketing stack used), ads, statistics, and SEO profile of the brand.
6. Track branding changes
Talking about brands, you’ll want to keep up with all the changes a particular brand makes as a part of its overall marketing strategy. This could involve a full roster of changes but you now have the power to dig through the changes.
You can make similar changes (or more or less) If the changes are timely, relevant, and make sense to you.
Here’s an example:
Shown below is a tracking page (use the tab “landings”, on any brand profile page) for the brand Purple, which retails mattresses, pillows, beddings, and seat cushions.
Notice the changes (with relevant timestamps for updates made) made to their websites and/or landing pages.
Panoramata’s search function is the starting point for your creative enrichment, campaign betterment, and spearheading your marketing campaigns like a pro.
Create lists for brands you want to track (and let us know if certain brands are missing, and we’ll add them for you).
For each item (brand) that you add to a list, track anything from SEO profiles to email campaigns; website changes to landing page design tweaks. Look deep through their ad campaigns, email newsletters, product launches, ads, and more.
Track your competitors’ newsletters with Panoramata
That wraps up our guide to using Panoramata as a search engine for newsletters.
Email marketing doesn’t have to be a cross to bear. You can stay organized with this all-in-one tool and gather inspiration to inform your campaigns.
Best of all, you can stay ahead of your competitors and be prepared for any marketing event through this email newsletter search engine.
Here’s to creating more revenue, one email at a time!
Frequently Asked Questions
Is there a search engine for emails?
Yes, a search engine for emails does exist. In fact, there are many proliferations. A quick search will yield numerous options for email inspiration.
However, if you want a search engine with an ecommerce focus and a huge searchable database from hundreds of brands, Panoramata is the one for you.
What is an email newsletter?
An email newsletter is any form of digital messaging sent to subscribers or people who have signed up for your brand’s emails. The content found in newsletters is varied, spanning from articles to discount promotions.
What is a search engine for email newsletters?
Email newsletter search engines are a great resource for email marketers. It allows you to look up emails across several newsletters at once without having to sign up for those newsletters individually.
