LinkedIn is the website to be at if you want to reach a target audience composed of professionals, executives, and decision-makers.
However, given the platform's networking focus, it’s hard to capture attention, especially with ads.
If you’re struggling with brainstorming ideas for ads on LinkedIn or if you simply want to see what ads your competitors are running there, we’ll show you how to find these ads in a few steps.
Tracking your competition’s advertising is a great way to inform your creatives and copy, improve your funnels, and find new audiences to target.
Enough chit-chat, let’s dive in!
How to Search for Your Competitor’s LinkedIn Ads
Method 1: LinkedIn Ad Library
It’s really simple to view ads on LinkedIn. Just look up your competitor’s name in the search bar.
Go to your competitor’s LinkedIn profile and click Posts.
Then on the upper leftmost side, click on “View ad library”.
A new tab will pop up showing the company’s ads. You can filter these by date, country, or keyword.
If you want to see a particular ad in more detail, click View details.
If you have other brands in mind, look them up directly on this page (use their advertiser names) to see their LinkedIn ads, too.
You can also head to LinkedIn Ad Library directly by going to this page: https://www.linkedin.com/ad-library/home.
Tracking your competition’s advertising is a great way to inform your creatives and copy, improve your funnels, and find new audiences to target.
Method 2: Panoramata
Go to Brands Search on the Panoramata dashboard and type in the name of the company or brand.
Click on the desired brand from the results.
From their profile, click on Ads in the upper section.
On the ads tab, you can view all the brand’s ads, past and present, including their ads on Facebook, Instagram, Google Display, TikTok, YouTube, and Pinterest.
If they have LinkedIn ads, they will also appear here.
Alternatively, you can go to Ads Search on the left side of the screen to view LinkedIn ads.
Here, you’ll see our complete database of ads by all brands we track on Panoramata.
Search for a specific brand by typing in the brand name in the search bar.
Click on Network and select LinkedIn to view all LinkedIn ads.
What can you do with LinkedIn ads on Panoramata?
- Download the ad (whether it’s an image or video)
- Save it to a list: This is good for collaboration as you can share it with external team members, even those who are not on Panoramata.
Why Should You View Your Competitors’ LinkedIn Ads?
Collect more leads
If you’re stuck and your lead generation efforts have stopped working, look at how your competitors are attracting leads on LinkedIn.
Are they linking to their blog articles? Are they hosting webinars? Do they give free resources like ebooks or have limited-time offers?
If a certain lead gen tactic is repeated throughout their ads, that could be a sign that it’s working for them.
Improve your funnels
Ads are just the entry point. How are your competitors concocting their marketing funnels?
For each of their LinkedIn ad, identify which part of the funnel it targets, whether it’s awareness, consideration, or conversion.
If you can pinpoint their objective for each ad, that tells you which audience segment they’re targeting.
Check their strategies for each part of the funnel and see if you’re using those tactics too. If not, it’s time to spice up your strategy by learning from your competitors.
Upgrade your creatives
Boring ads don’t get clicks.
Your competitor’s ads are a free source of creatives to add to your swipe file.
Best of all, you already serve the same audience so what works for them will work for you.
Things to pay attention to are copywriting frameworks, ad hooks, pain points, CTAs, ad format (video, image, or carousel), discount offers, and tone of voice. The possibilities are limitless with this one.
Track your competitors’ ads today
That ends our short guide to finding your competitor’s LinkedIn ads. We hope this is helpful.
For all your competitor tracking and analysis needs, try out Panoramata for free.
We track ads from multiple ad networks (Meta, TikTok, Pinterest, YouTube–you name it), as well as emails, landing pages, SMS, tech stacks, and more. Sign up today!
FAQs
1. How can I find my competitor's LinkedIn ads?
You can find a competitor's LinkedIn ads by going to Panoramata and visiting the brand’s ads section on their profile.
Alternatively, you can visit their LinkedIn company page, look under the posts tab, and click on the link to their ad library. This library shows their active ad campaigns, giving you a direct look at the ads they're running.
2. Can I see targeting details for my competitor’s LinkedIn ads?
No, LinkedIn doesn't show the specific targeting details for competitor ads, unless the ads are targeted to the European Union. However, you can still view the ad creatives, copy, and the advertiser name.
3. Why should I track my competitor’s LinkedIn ads?
Tracking your competitor’s LinkedIn ads helps you understand their messaging, offers, and funnels. This insight can inspire new ideas and help you improve your own ad strategy.
