If you’re not enhancing or creating an SMS marketing strategy, it’s not too late to start.
Chances are, you’re viewing this article from your mobile phone, a modern essential that nearly everyone carries around wherever they go. It’s not surprising then that SMS marketing has stood the test of time. Consumers are incredibly reliant on text messaging, even as internet and email usage has increased. Savvy e-commerce businesses know this and use SMS to their advantage.
If you want to boost those efforts, try tracking your competitors’ SMS messages so you can capitalize on this channel for your business.
Let us show you how in a few steps using Panoramata.
What are the benefits of SMS Marketing?
SMS is great for time-sensitive communication such as promoting limited-time sales or discounts. You can also use it to generate more responses because text messages are more likely to be opened and replied to than emails.
SMS and email also go hand in hand. Through SMS, you can publicize your offerings, send reminders, and persuade recipients to take action, just as you would through email.
Another way you can use SMS is to increase customer loyalty and drive sales because you can personalize each message based on the subscriber’s history and preferences.
Unlike in email, you don’t have to worry as much about deliverability because SMS is more likely to go through pesky filters.
How To Track Competitors’ SMS on Panoramata
Tracking your competitors’ SMS marketing is a piece of cake with Panoramata. You don’t need to manually track each message; you can do it all with a single sign-in. Here’s how.
- On your Panoramata account, click on Brands Search on the leftmost panel and type in the name of the brand you want to track.
- Click on the brand. You’ll be directed to its page where you can find an overview of the brand’s recent activity and updates.
- Go to the SMS tab on the uppermost panel.
You’ll see all their SMS messages from the date we began tracking the brand on Panoramata.
- If you see a text message you like, you can save it to a list for future reference or for collaborating with your team. Just click the plus button below the text message and choose a list to save the message to.
- You can also find inspiration in the SMS Search section of Panoramata. To do so, go to the leftmost panel and click SMS Search.
You’ll find endless inspiration for messages from all kinds of industries and brands here.
- The search tool is a powerful feature you can use to find exactly what you’re looking for. For example, you can use a season or event to narrow your search. Try entering Black Friday or Christmas in the search bar.
You’ll get all examples of SMS messages that contain “Black Friday” or any search term you prefer.
Tracking SMS doesn’t have to take up hours of your precious time. With Panoramata, you can do it automatically because it’s all collected for you, plus it’s searchable so you can find what you need in no time.
We hope this step-by-step guide to SMS tracking helps you. Until next time!
