In the fast-growing world of e-commerce, monitoring your competitors' email strategies is crucial to uncover their effective techniques and practices. By analyzing their email communications, including subject lines, content, structure, and customer targeting throughout the year, you can gain valuable insights and stay ahead of the latest trends. However, manually subscribing to multiple newsletters and individually tracking each competitor's email flow is a time-consuming and challenging task.
This is where the email tracking features of Panoramata come into play. With Panoramata, you have convenient access to your competitors' email content and performance statistics. It enables you to efficiently organize and analyze their emails, allowing you to easily share your best findings with your team. Save time and create engaging emails and customer journeys that drive sales by leveraging the insights provided by Panoramata.
Search and Explore Emails with Panoramata's Dashboard
To access emails of your competitors on Panoramata, simply navigate to the left menu and select "Advanced Searches." From there, click on "Search Emails".
On Panoramata, as of the publication date of this guide, you can explore a vast collection of 644673 emails from numerous brands across various industries. Gain inspiration and insights for your own email subject lines and content by leveraging this extensive resource.
Refine your email search results on Panoramata using the search bar and take advantage of the following filters:
- Industries: Explore over 20 industries, with new ones constantly being added.
- Languages: Access a wide range of languages, from commonly used ones like English to lesser-known ones.
- Email Journeys: Select from an extensive list of email journeys triggered by various marketing strategies commonly used by e-commerce businesses.
- Spam Score: Evaluate the likelihood of emails ending up in the promotions folder or being read by recipients.
- Email Weight: Consider the size of emails to learn optimization practices, opt for lighter emails, or identify aspects to avoid in your email content and structure with the heavy ones.
These filters empower you to find emails you are targeting and gain valuable insights for your email marketing strategies.
Discover Targeted Keywords in Brands' Emails with Panoramata's Search Feature
In this example of the search for the keyword "Collagen", we obtained a substantial number of results with 5470 emails. So we can Explore these emails to gather valuable insights into how brands incorporate collagen-based products or services into their email content and subject lines.
Refine Your Email Search with Panoramata's Powerful Filters
Now, let's employ specific filters to search for our competitors' emails. We have chosen the following options:
- Industry: Personal Care
- Language: English
- Journey Type: Welcome Journey (triggered by newsletter subscription)
- Spam Score: Less than -2
- Email Weight: Less than 700 KB
By applying these filters, we have obtained a total of 112 emails that meet our criteria.
Supercharge Your Email Search: Unleash the Power of Keyword and Filters
Now, let's leverage both the search bar and filters to enhance our search. If we consider the keyword "Collagen" as our focus, we can further refine our results by selecting for instance Personal Care as the industry, English as the language preference, and limiting the search to emails sent within the last 30 days.
By combining these search criteria, we can retrieve highly relevant emails related to Collagen in the Personal Care industry.
Get Curated Email Inspiration from Panoramata's Experts
Discover the best-performing emails handpicked by Panoramata specialists to inspire your email content and subject lines. Access these curated emails by navigating to the "Inspiration" section in the left menu and selecting "Email" as the creative type.
Refine your search further by using the search bar to find emails containing specific keywords. Additionally, utilize the following filters to narrow down your results:
- Months
- Industries
- Languages
By using these powerful search features, you can gather trending practices and ideas from your competitors’ successful emails.
Suppose you have a women-related brand and you want to explore your competitors' emails sent during February and the beginning of March, taking into account the International Women's Day on March 8th.
To find relevant inspiration, we performed a search using the keyword "Woman" and filtered the results for the months of March and February 2023.
Our search yielded a total of 13 emails, providing valuable insights into how competitors are promoting women's products and services during this period. Additionally, you may gain ideas on how your competitors leverage International Women's Day to enhance their email marketing strategies and drive sales.
Explore Your Competitor Emails and Journeys on Panoramata
Search and Access your Competitor’s Emails on Panoramata
If you're looking to gather insights about your competitor's email marketing strategies, Panoramata provides a comprehensive solution. You search for your competitor's name using the "Search Brands" feature on the Panoramata dashboard, you enter the competitor's name in the search bar and click on your competitor profile in the search results.
When you open your competitor's page on Panoramata, navigate to the "Emails" tab to explore their emails ranging from the most recent to the oldest. Additionally, you can leverage the various filters available to refine your search based on your specific competitive analysis goals.
For our example company "Beam", you can conveniently access a total of 222 emails until 06.05.2023. So, we have the ability to explore their email marketing history comprehensively.
Optimize Competitor Email Results: Refine and Enhance Your Search on Panoramata
Utilize the search bar to find emails specifically related to a particular keyword. We stick with the same brand “Beam” and by searching for examples for the term "Sleep", the results are narrowed down to 54 emails that include the keyword in their subject lines or content.
Easily view emails within a specific date range to analyze the communication strategies of your competitors. For instance, if you're interested in understanding how a competitor approached their email marketing during the crucial Christmas season, you can select the date range from December 1 to 31 December, 2022. Within this period, you will find 17 emails that provide insights into their Christmas marketing tactics
Please note that Panoramata offers this date range filter not only for individual competitor searches but also for created Benchmarks on the platform.
By default, the emails are arranged in descending order, showcasing the newest ones first. However, you have the flexibility to invert the display order. This sorting feature proves valuable when you wish to focus on analyzing a competitor's initial series of emails sent to visitors, such as welcome emails. Additionally, it enables you to easily compare and study the optimization techniques and modifications implemented in the more recent emails in comparison to the older ones. This capability aids in understanding the evolution and improvements in their email communication over time.
By default, the emails are arranged in descending order, showcasing the newest ones first. However, you have the flexibility to invert the display order. This sorting feature proves valuable when you wish to focus on analyzing a competitor's initial series of emails sent to visitors, such as welcome emails. Additionally, it enables you to easily compare and study the optimization techniques and modifications implemented in the more recent emails in comparison to the older ones. This capability aids in understanding the evolution and improvements in their email communication over time.
Competitors' Journey Emails: Gain Insights and Inspiration on Panoramata
On your competitor's page in Panoramata, you gain exclusive access to their meticulously crafted email Journeys, curated by our expert team. For instance, in the case of "Beam", you can explore the Lost Checkout Journey and the Welcome Journey, each comprising 5 emails.
If you have information or any specific Journey you would like us to investigate on behalf of your competitors, kindly reach out to us through the link provided below the list of Journeys. We are here to assist you in uncovering the most effective strategies employed by your competitors.
You gain complete access to the subject lines of all the emails, and with just a click, you can navigate between the content of the five emails in a single location. This streamlined process simplifies your competitor analysis efforts.
Organize and Save Your Competitors' Top Emails in Dedicated Files
When you open an email on Panoramata, you have the option to save it by simply clicking on "Add to List". Additionally, you can click on "Download" to capture a high-resolution screenshot of the email. Lastly, you can mark an email as a "Favorite" by selecting the "Favorite" icon. These convenient features enhance your email management experience on Panoramata.
Once you open an email and click on "Add to List", you have the flexibility to choose the desired file where you want to store the email. This feature allows you to easily organize and categorize your emails according to your preferences.
All the emails that you add to your favorites can be easily accessed from the "Favorites" section, located in the left menu of the platform's dashboard. This feature ensures quick and convenient access to your saved emails, allowing you to efficiently manage and reopen them whenever needed.
