Conversion Rate Optimization Resources

We can help you increase your conversion rate, thanks to best practices we're sharing here and benchmarks from your competitors.

October 19, 2024

How to Compare Your Website To Your Competitors (The Right Way)

Your website may be the heart of your online presence, but how does it measure up to your competitors? Without the right insights, it’s easy to lose traffic, miss out on potential customers, or watch your competitors take the lead in search results and conversions. That’s where comparing your website to a competitor’s becomes crucial. But this can feel overwhelming if you don’t know where to start. In this guide, we’ll show you step-by-step how to perform a website comparison effectively. With these insights, you’ll be equipped to make data-driven improvements, stay ahead of the competition, and turn your website into a conversion machine.

Marketing

December 4, 2023

How to Raise Prices as a Direct-to-Consumer eCommerce Brand [+ Examples]

Should you learn how to Raise Prices as a DTC (Direct to Consumer) Ecommerce Brand? Yes, you should.

10 Landing Page Templates to Use for Your Ecommerce Store

Marketing

September 29, 2024

10 Landing Page Templates to Use for Your Ecommerce Store

Ecommerce is a cutthroat world where brands are vying for the attention of wary customers who want to be convinced before they buy. Getting your target audience to visit your website is great but you won’t earn profit from an ad click, after all. You have to persuade and convert these viewers and maximize those website visits. The easiest way to do this is through an optimized ecommerce landing page.

How to Spy On Your Competitors' Landing Pages and Funnels

Marketing

November 22, 2024

How to Spy On Your Competitors' Landing Pages and Funnels

So you’ve checked out your competitor’s email newsletters, website, and ads–that’s enough, right? However, you’ve missed a crucial piece of their funnel: landing pages.

Marketing

July 23, 2023

How to Find and Manage eCommerce Paid Ads Marketing Agency

If you’d like to level up your e-commerce efforts, chances are that you’ll not only consider paid advertising (mainly on Google, Facebook, Instagram, and others) but also look out for a paid ads agency. Since not all paid ads agencies are built the same, here’s how to find and manage e-commerce paid ads marketing agencies

Top 7 Competitor Analysis Frameworks for Business Growth

Marketing

October 19, 2024

Top 7 Competitor Analysis Frameworks for Business Growth

If business is like race, competitor analysis is like a prized thoroughbred that will carry you to the finish line, outpacing your competitors as you go. But competitor analysis is a broad practice. There are several frameworks to choose from, depending on your needs. In this article, we’ll explore the different types of competitor analysis frameworks so you can choose the most ideal for your business and use it to improve and benchmark yourself against the competition.

Marketing

September 4, 2024

7 Powerful Marketing Tips from Celebrity Brands

There's no shortcut to becoming a popular and successful brand; celebrity brands are no exception. We've seen today's celebrities and popular influencers carve out their entrepreneurial path, not merely endorsing other people's products. While there is an inherent advantage when celebrities lend their positive image, credibility, and network of engaged followers to the brand, not all fame in the world can help the company soar high. This article will uncover top celebrity brands' marketing strategies to thrive in a competitive market.

10 Proven Ways to Improve Your Email Open Rates

Marketing

December 9, 2024

10 Proven Ways to Improve Your Email Open Rates

After your email basics are in order, continuous improvement is what you’ll aim for. Improving email open rate is one of those things you’ll want to nudge towards.

Marketing

October 31, 2024

10 Ways to Improve Your Email Marketing Campaigns

Optimizing email marketing newsletters is challenging in a time of short attention spans and overflowing inboxes. However, email remains the most cost-effective platform for reaching and nurturing your target audience. By learning from industry successes and implementing proven strategies, you can transform your email marketing campaigns and achieve better results. In this article, we’ll explore nine actionable ways to improve your email marketing efforts, helping you reach and engage your audience more effectively.

Marketing

August 6, 2024

10 Ways to Improve Your Marketing Strategy Thanks to Your Competitors

Identifying our competitors is a crucial step to building a successful marketing campaign. Competitors can give us a wealth of information that we can use to find out our brand’s weaknesses and how we can overcome them.

Next live session: Valentine's Day Marketing Strategies You Should Try

Upcoming Learning Session - Online Webinar - 25th Dec.
Join us for an exclusive event where you’ll share some of the best Valentine's Day marketing strategies: we'll share templates and ideas you should try, and uncover and learn how to anticipate what your competitors might do as well.