If you are big on email marketing, you can’t fly blind.
This Mailcharts and Sendview comparison will help you discover what each of these tools can do for you in terms of:
- Campaigns
- Competitive intelligence for email marketing
- Insights, and
- Making you the smartest marketing power that you can be.
Because email marketing is simple to implement (unless your business demands complex emails) and highly profitable, platforms such as Mailcharts and Sendview provide you with ongoing insights and competitive intelligence to view and derive inspiration from.
To sum it up, Mailcharts is best suited for tracking established and ecommerce brands that are already in their directory. They cover 2,500 brands, but this may not be enough if you have a niche or a lesser-known competitor. This also goes for non-ecommerce competitors. The platform doesn’t track these smaller brands, so if you fall under this category, you are out of luck.
Meanwhile, SendView is great for tracking these types of niche or small competitors that may not fall under the ecommerce bracket. If you need a separate platform to store your email subscriptions to your competitors and want to compare competitors side by side with nitty gritty details for each competitor, you may want to look into SendView.
That’s because you can control who you track and add any brand to your account.
However, we’ll cut to the chase and say that if you’re looking for a superior alternative to both Mailcharts and Sendview, you should consider Panoramata. It combines the best of Sendview and Mailcharts in one neat platform.
Panoramata is an all-in-one competitor tracking tool that feeds you emails from any competitor you want to track, including their email marketing automations or triggered flows like abandoned cart and welcome flows. And if you don’t find a brand whose emails you want to track on the platform, we’ll happily add it to our database, no questions asked.
That’s not all, because Panoramata also gives granular data on each email it collects and even allows you to check emails in a content calendar view or graph view.
Aside from that, you can benefit from its benchmark reports that yield insights that are actionable and updated in real time. That’s just the tip of the iceberg though–we have AI features for telling you exactly what to do to improve your email marketing, curated and shareable swipe files, and SMS tracking.
Take it out for a spin today and see how you can supercharge your email marketing.
What is Mailcharts?
Mailcharts serves as a vital resource for email marketers, offering tools for:
- campaign planning
- competitor analysis
- content inspiration.
It does one thing well, and that is to provide actionable data to help email marketers track competitors and plan their campaigns better.
At the time of publishing, Mailcharts also tracks and analyzes SMS marketing campaigns.
Businesses can enhance their email and SMS marketing strategies and drive better results, thanks to continuous data and information on other brands that already run campaigns.
With more than 2,500 brands tracked, MailCharts is a powerful tool designed specifically for email marketers, particularly those in the ecommerce sector. It provides a comprehensive platform for planning, optimizing, and analyzing email marketing campaigns.
Here are some of its key functionalities:
- Campaign Planning: MailCharts allows users to plan their email campaigns effectively by providing insights into industry trends and competitor strategies. This helps marketers stay ahead of the curve and make informed decisions during campaign planning and execution.
- Competitor Tracking: One of the standout features of MailCharts is its ability to track competitors' email marketing efforts. Users can analyze competitors' email journeys, understand what strategies are working for them, and benchmark their performance against industry standards.
- Content and Design Inspiration: The platform offers a database of email campaigns from various ecommerce brands, enabling marketers to gather inspiration for their own campaigns. This feature is particularly useful for understanding effective email copy and design elements.
MailCharts Pricing
Free version (limited and good for general email marketing inspiration only)
Pro: $149/month, $49 per additional user
Enterprise: price upon request
What is Sendview?
Big on email marketing? Worried that your competition might just be way ahead with regards to email marketing than you are?
Or do you just want to do better and learn how your competitors are doing with email marketing?
Say hello to Sendview. Sendview is an advanced email marketing tracking platform designed to provide in-depth insights and analysis of your email marketing campaigns. It offers a granular view of performance metrics and strategies.
With Sendview, you get:
- Company Dashboards: Sendview delivers detailed dashboards for each brand you track, offering a comprehensive view of their email marketing efforts.
- Content Calendar & Word Clouds: For every tracked company, you gain access to their content calendar and a word cloud, which helps you understand their messaging strategies.
- Side-by-Side Comparisons: The platform allows you to compare various attributes and strategies of multiple brands side-by-side, along with insights into their email technology stack
- Customizable Attributes: For each of the customizable attributes you pick, analyze them for each brand side-by-side. You can create separate columns for various attributes, such as:
- ESP (Email Service Provider)
- Spam Scores
- Original Source Code
- Mobile Previews
- Templates Used
- Email Timing and Frequency
- Deep Analysis Tools: Sendview helps identify optimal sending times and days, and it allows filtering by groups, sub-groups, or tags for more detailed analysis.
Keep a close watch on crucial statistics, email technologies, and the frequency of emails sent by any brand.
You can also view automated email campaigns, sequences, and programs for every tracked brand.
What Sendview lacks in breadth, it makes up for in depth. It will give you key statistics, tech stacks, calendars, sending times, and spam scores, to name a few.
Additionally, Sendview offers automated alerts whenever there are changes in email tactics, and it enables you to build an inspiration board for your email campaigns.
Sendview Pricing
Standard: $69/month
Pro: $99/month
Ultimate: $169/month
Multi-Account: customizable and usage-based
Which Tool Should You Choose?
So which is better, Mailcharts or Sendview? It really depends on your use case and needs.
But as a guideline, Mailcharts is better suited for ecommerce brands because its directory covers this industry extensively.
The opposite is true: if you are tracking non-ecommerce brands or niche industries, you will find it hard to make the maximum use of Mailcharts. It also doesn’t come cheap, so it’s something you need to think about. However, the free version is a good way to test the waters and see if it’s a good fit for you.
Meanwhile, Sendview can track your competitors for you, whether ecommerce or non-ecommerce. Think of it as your other email inbox dedicated to tracking your competitors’ emails.
That said, you won’t enjoy the historical data available on Mailcharts, which has tracked certain brands for years. What Sendview lacks in breadth, it makes up for in depth. It will give you key statistics, tech stacks, calendars, sending times, and spam scores, to name a few.
If you want to compare your competitors side by side, Sendview is also a good pick. However, for content marketing inspiration, it’s inferior to Mailcharts because of the lack of historical data. The email inspiration boards on Sendview also leave a lot to be desired.
Is there a better alternative to Mailcharts or Sendview?
Panoramata gives you the best of both worlds from Mailcharts and Sendview and it doesn’t compromise. Let me show you what I mean.
Like Mailcharts, Panoramata:
- Has an extensive database of brands that is constantly updated
- Tracks email journeys
- Shows email trends and holiday inspiration
- Provides industry reports so you can compare your brand’s performance with your industry peers
- Has personalized dashboards and the ability to curate swipe files for sharing
And similar to Sendview, Panoramata also provides a host of features for email analysis.
- Automated screenshots of each email from any brand you want to track
- The ability to compare multiple brands with each other
- Boards (or lists) of your bookmarked emails and other brand creatives
- Details of each email, including tech stack, subject lines,and spam scores
- A better look into your competitor’s email strategy
While we won’t deny that email marketing is critical for your business and that either Mailcharts or Sendview do help you with competitor analysis for the email marketing channel while tracking brands, you are only limited to one (out of many) moving parts of a complete digital marketing campaign.
For digital marketing campaigns to succeed, there are websites, landing pages, lead generation elements. There’s content strategy, SEO, social media management, email marketing, SMS marketing, marketing workflows, analytics, tracking, and so much more.
The issue with Mailcharts, Sendview, and other alternatives such as Owletter is that they have a laser focus on a single digital marketing channel–email marketing.
You need more insights. You need insights across the board. You need comprehensive intelligence when tracking competitors.
That’s where Panoramata comes in.
For a competitive and comparable price point, you get access to not only email marketing campaigns and SMS campaigns but also:
- Website profiles, along with changes made to websites over time.
- SEO information, SEO profiles, and content calendars for each brand.
- Landing pages used, and how they’ve changed over time
- Paid ad campaigns
- Email marketing campaigns, email automation workflows -- including email design, email copy, email subject lines, email spam scores (for each email sent), and email frequency
- SMS campaigns
- Competitive intelligence management features such as a single window to track several brands, create inspiration lists, build up swipe files for creatives, and more.
Try Panoramata and access comprehensive insights in one dashboard.
Want email ideas and inspiration? Check out our email swipe file with over 100 newsletter ideas you can use for your next campaign.
FAQs
What is the main difference between Mailcharts and Sendview?
Mailcharts primarily focuses on campaign planning and competitor tracking for email and SMS marketing, while Sendview provides a more in-depth analysis of email marketing campaigns, including granular performance metrics and technology stack insights. Sendview also offers features like content calendars, word clouds, and side-by-side comparisons with customizable attributes.
Are Mailcharts and Sendview limited to just email marketing analysis?
Yes, both Mailcharts and Sendview are primarily designed for analyzing email marketing campaigns, though Mailcharts also tracks SMS marketing campaigns. These tools offer specific insights into email strategies, competitor activities, and performance metrics, but do not cover broader digital marketing aspects.
What is Panoramata and how does it compare to Mailcharts and Sendview?
Panoramata is a comprehensive competitive intelligence platform that provides insights into various digital marketing channels, including websites, SEO, paid ads, and more, in addition to email and SMS marketing. Unlike Mailcharts and Sendview, which focus mainly on email, Panoramata offers a broader view of a competitor's overall digital strategy.
