Email Marketing Campaigns for eCommerce
Branding
Take the time to restate your main proposition value to your subscribers. Note - this is an email you can send several times a year, as long as you can offer variations of your proposition value.
You'll find in this page various examples of this kind of email. If you're looking for more examples - or a tool that allows you to browse 500k+ ecommerce marketing assets, including emails, you're welcome on Panoramata.
We feature 100+ ecommerce email marketing ideas on the platform for free - including an extensive version of this one and a playbook you can download:
Example 1
Fashion
Function over everything. WHY WE EXIST A few years ago, before any of us had worked in apparel, we were looking for the best pair of training shorts we could find. However, in our search, we couldn’t find anything that leveled-up to our needs. On one end of the spectrum, we found brands chasing fads and neglecting function. Brash colorways, “athleisure” fashion, over-hyped designs – and all with no true function. On the other end, we found sites selling twenty different indistinguishable pairs of shorts. There was no use case considered for their products — just an endless scroll of the same damn thing. It was extremely frustrating — so we decided to do something about it. Ten Thousand was built on a simple goal: To create the very best functional, timeless workout shorts for core training modalities. No BS. No gimmicks. No endless scrolling through indistinguishable products. This is what drives us forward every day, fueling our constant pursuit of improvement. Better, stronger, smarter, faster — every single day. We strive for perfection in everything we do, and we hope you see that in our product. WHY WE EXIST A few years ago, before any of us had worked in apparel, we were looking for the best pair of training shorts we could find. However, in our search, we couldn’t find anything that leveled-up to our needs. On one end of the spectrum, we found brands chasing fads and neglecting function. Brash colorways, “athleisure” fashion, over-hyped designs – and all with no true function. On the other end, we found sites selling twenty different indistinguishable pairs of shorts. There was no use case considered for their products — just an endless scroll of the same damn thing. It was extremely frustrating — so we decided to do something about it. Ten Thousand was built on a simple goal: To create the very best functional, timeless workout shorts for core training modalities. No BS. No gimmicks. No endless scrolling through indistinguishable products. This is what drives us forward every day, fueling our constant pursuit of improvement. Better, stronger, smarter, faster — every single day. We strive for perfection in everything we do, and we hope you see that in our product. GET AFTER IT GET AFTER IT TEN THOUSAND 134 W 26th St, #404 NEW YORK, NY 10001 Unsubscribe if you must.
Example 2
Beverage
At BRCC, we’re committed to serving premium coffee and culture to veterans, active military, first responders, and those who love America. © 2021 BLACK RIFLE COFFEE COMPANY WANT TO STOP RECEIVING BRCC EMAILS? UNSUBSCRIBE HERE Black Rifle Coffee Company | 1144 S 500 W | Salt Lake City, UT 84101
Example 3
Beverage
A Message from GaryVee Can't see the email? View in Your Browser Please enjoy our wines responsibly. This email communication is intended for those who are at least 21 years old. Please do not forward to anyone under 21. For customer service, contact us at help@empathywines.com No longer want to receive these emails? Unsubscribe. Empathy Wines 10 Hudson Yards Floor 25 New York, NY 10001 WA Permit #082138
Example 4
Jewelry
Designer Jewelry starting at $39. See what inspires you today and shop beautiful earrings, bracelets, necklaces, and rings designed with a focus on superb quality. Fast, free shipping both ways.
Our three promises to you... Hi, VIP Create Account SUMMER SALE20% OFF SITEWIDE We craft jewelry that makes you look good and feel good. Our 3 Promises: We became carbon neutral in 2020. That means for all the CO2 we produce during the creation of our jewelry, the running of our business, and the shipping of our orders— it all is counterbalanced with the same amount of oxygen. We offer a 365-day warranty on all our products. Our pieces are crafted with care, and are meant to become the building blocks of your accessory wardrobe. Above all, we believe in equality. We price our pieces honestly so more people can enjoy more beautiful things every day. SHOP NOW Email us 61 Greenpoint Avenue, Brooklyn, NY 11222 Too many emails? Update email preferences. TERMS AND CONDITIONS | UNSUBSCRIBE | PRIVACY POLICY Sent with ❤️ © ANA LUISA™ 2021
Example 5
Personal Care
here’s why We know we've just met, but here's why we think you'll love personalized hair care: WE'RE MADE FOR YOU And by you! As in...you literally make our products. You tell us your unique hair type, hair goals, and preferences, and we customize for you and only you. WE'RE FUN ;) That's why we let you choose your formula’s unique color, fragrance, fragrance strength, and name. YOUR VALUES = OUR VALUES We strive to be clean, ethical, and sustainable in everything that we do—that means no sulfates, parabens, phthalates, mineral oils, or gluten. LET'S CUSTOMIZE! Have questions? Visit our FAQs or contact us! copyright 2021 © function of beauty, all rights reserved 116 w. houston, new york, ny, 10012 | unsubscribe
