Perfect examples of Welcome Emails

[updated every 2 weeks with our latest good examples]

Emails Examples and Good Rules

Parade - Show who you are

One of the most important thing, even if we tend to forget : show your brand, your products and your branding front and center. People might not recall who you are when they open your Welcome Email. Connect with your audience.
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Subject line: Welcome to the Parade 🎪

Beauty / Skincare

Frank Body - Offer 10% Off

It's one of the most used tactics. Why? Because it works.

It allows you to gather more contacts at a cheaper cost - that are more likely to convert on a timeframe, since you can explain how your discount is about to expire.

Subject line: Here's 10% off for you, babe.

Jewelry

Kimaï - Show your statement

Show a different statement right away - why your brand exist and what sets you apart vs. the competition, as does Kimaï here.

Subject line: Welcome to the new era of jewelry

Personal Care

billie - Show Social Proof

People don't know you, your brand or your products. Within your Welcome Flow sequence, dedicate a whole email about showcasing social proof about your best seller.

Subject line: Is this razor really that great?

Personal Care

by Humankind- Show your values

Your brand might live on strong values, which set you apart from the competition. Explain clearly why you exist in your Welcome Email - people will connect with your mission.

Subject line: A small way to make a big change.

Beverages / Coffee

GRIND - Explain what your newsletter is about

Explain what people will receive on your newsletter - discounts, product updates, blog posts, news from the community? At which frequency? Let them know!

Subject line: Welcome to Grind. ☕

Food

Huel - Give a sense of community

Show to people that now, they belong. They're part of something bigger than just your brand - a community.

Subject line: You're officially a Hueligan

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