Alday
Marketing Strategy Breakdown

Logo of
Alday

Look sharp without sacrificing comfort. That’s what we’re all about at Alday. We set out to make pants that hit all the marks: a perfect fit for all sizes in the most comfortable material you’ve ever felt, made to last.

An overview of
Alday
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Alday
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Alday ecommerce marketing strategy - and from other brands from the Fashion industry.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Alday could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 25.0% of their emails - the main ones they use are 💧 🔑.

We display here a overview of Alday email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Where are you going?' and '💧 Rainy? Sunny? No matter.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 26 on https://alday.co/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Alday
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Alday

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1530.50
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Alday

 gets a score of

2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

with - zero-risk. - | - No. - Follow - subscribing

Emoji use in subject lines

25.0
% of subject lines have emojis

Most popular emojis

💧 - 🔑

💧 - 🔑

What does it say about their email marketing strategy - especially on their subject lines? they seem to be using emojis that are quite unique to their business and their use case, which is also a smart strategy: instead of relying on the emojis everyone else is using, they're standing out the inbox by making some emoji choices that are not that popular.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Alday

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Featured Email Marketing Assets from

Alday

Where are you going?

Where are you going?

Email from

Alday

💧 Rainy? Sunny? No matter.

💧 Rainy? Sunny? No matter.

Email from

Alday

🔑 svetlana your Black Fri...

🔑 svetlana your Black Fri...

Email from

Alday

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Featured Ads and Paid Media Examples from

Alday

Alday
Alday

Feed Ad from

Alday

Alday
Alday

Feed Ad from

Alday

Alday
Alday

Feed Ad from

Alday

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://alday.co/

Domain Rating

26
This is the overall metric that matters most, as it sets
Alday
domain SEO authority.

It shows the power of
Alday
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://alday.co/
, as their domain authority is
26
, their score can be considered under average.

Here, for
https://alday.co/
, as their domain authority is
26
, their score can be considered average.

Here, for
https://alday.co/
, as their domain authority is
26
, their score can be considered pretty good! 🙌

Here, for
https://alday.co/
, as their domain authority is
26
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

208
One of the most important metrics for
Alday
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
47
) and their Domain Rating.

Total Keywords

47
Why does this matter for
Alday
SEO strategy? 

This is the total number of keywords where 
Alday
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

187
The total number of domain who have a link to  
Alday
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

769
What's a backlink? A link from another domain that redirect to  
Alday
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

741

Backlinks NoFollow

381

Backlinks Redirect

28

Backlinks Images

49

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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Google Tag Manager

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Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klarna Checkout

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Klarna Checkout is a iframe checkout with localized and personalized payment methods.

payment

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Klaviyo

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Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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TikTok

TikTok

TikTok videos mentions.

media

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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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