Allform
Marketing Strategy Breakdown

Logo of
Allform
An overview of
Allform
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Optimizely
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Allform
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Allform ecommerce marketing strategy - and from other brands from the Home industry.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Allform team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Optimizely .

Fun fact - they're using emojis in 15.0% of their emails - the main ones they use are 🚨 🎉 😉 💰 🍁 🔥.

On Panoramata, we gather and analyze the entire Allform email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Your 100 days are waiting' and 'It's a kick back kind of weekend'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 43 on https://allform.com/#. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Allform
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Allform

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1324.15
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Allform

 gets a score of

0.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Optimizely

Most common words

Sofa - Savings - Inside - Labor - EXTENDED: - and

Emoji use in subject lines

15.0
% of subject lines have emojis

Most popular emojis

🚨 - 🎉 - 😉 - 💰 - 🍁 - 🔥

🚨 - 🎉 - 😉 - 💰 - 🍁 - 🔥

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyOur favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Allform

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Featured Email Marketing Assets from

Allform

Your 100 days are waiting

Your 100 days are waiting

Email from

Allform

It's a kick back kind of weekend

It's a kick back kind of weekend

Email from

Allform

A second chance to save!

A second chance to save!

Email from

Allform

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Featured Ads and Paid Media Examples from

Allform

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Feed Ad from

Allform

Allform
Allform

Feed Ad from

Allform

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Allform

Feed Ad from

Allform

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://allform.com/#

Domain Rating

43
This is the overall metric that matters most, as it sets
Allform
domain SEO authority.

It shows the power of
Allform
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://allform.com/#
, as their domain authority is
43
, their score can be considered under average.

Here, for
https://allform.com/#
, as their domain authority is
43
, their score can be considered average.

Here, for
https://allform.com/#
, as their domain authority is
43
, their score can be considered pretty good! 🙌

Here, for
https://allform.com/#
, as their domain authority is
43
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

17528
One of the most important metrics for
Allform
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6752
) and their Domain Rating.

Total Keywords

6752
Why does this matter for
Allform
SEO strategy? 

This is the total number of keywords where 
Allform
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1183
The total number of domain who have a link to  
Allform
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

290
What's a backlink? A link from another domain that redirect to  
Allform
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

290

Backlinks NoFollow

186

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

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Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Amplitude

Amplitude

Mobile analytics platform.

analytics

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

More details →
Gladly

Gladly

Customer service technology platform.

analytics

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

More details →
Klarna Checkout

Klarna Checkout

Klarna Checkout is a iframe checkout with localized and personalized payment methods.

payment

More details →
Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

More details →
Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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Allform

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"I wish I knew this existed before"
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"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
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find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
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find the perfect example
"
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