Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Antony Morato ecommerce marketing strategy - and from other brands from the Fashion industry.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 59 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
We display here a overview of Antony Morato email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'T-shirt details | Discover the Antony Morato Spring-Summer 2022 collection' and 'LOGOMANIA | Discover the details of the Antony Morato logo'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 39 on https://www.antonymorato.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
Antony Morato
then?
With their average of
59
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Antony Morato
gets a score of
-2.2
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
with - us - to - the - Thank - discount
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
T-shirt details | Discover the Antony Morato Spring-Summer 2022 collection
Email from
Antony Morato
LOGOMANIA | Discover the details of the Antony Morato logo
Email from
Antony Morato
THE ESSENTIAL WHITE | Discover the star color of Summer
Email from
Antony Morato
Discover Spring Summer 2022 Collection The Sky Over AthensThe new collection is here! And to launch it, Antony Morato presents an adv campaign shot in the streets and on the rooftops of a timeless, cosmopolitan city: The Sky Over Athens. The contamination of worlds, cultures and lifestyles epitomized by the Greek capital also forms the essence of Antony Morato's Spring Summer 2022 collection. Four fashion lines are inspired by urban moods from around the world. They are completed by two artistic capsules, two sport lines and the unmissable timeless collection. In The Sky Over Athens, shot by renowned fashion photographer Haris Farasakis, a group of charismatic young men roam the city's trendiest spots, bringing the looks of Antony Morato Spring Summer 2022 to life and infusing them with personality. Discover the new collection on www.antonymorato.com
Feed Ad from
Antony Morato
Feed Ad from
Antony Morato
Saldi- fino al 50% sulla collezione Primavera Estate-fino al 60% sui prodotti Archivio*esclusi gli articoli carry over
Feed Ad from
Antony Morato
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
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