APL
Marketing Strategy Breakdown

Logo of
APL

Shop APL running and basketball shoes, athletic apparel and workout accessories for men and women.

An overview of
APL
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

APL
Ecommerce Marketing Strategy

Here are some marketing takeaways for APL.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 90 characters, they're doing very bad, as it's way too long!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 60.87% of their emails - the main ones they use are 🏆 ❄️ 🆕 🚀 💕 🎁.

On Panoramata, we gather and analyze the entire APL email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'APL x Summer Fridays x Fabletics Routine Refresh Sweepstakes Giveaway' and 'NEW EXCLUSIVE | The Luxurious Limited Edition Lusso Racing Yellow Slide ☀️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://www.athleticpropulsionlabs.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

APL
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
90.0
characters

What about

APL

then?

With their average of

90

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3983.19
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

APL

 gets a score of

-2.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

LAST - CHANCE: - INSTANT - $25 - LAST - Slide

Emoji use in subject lines

60.87
% of subject lines have emojis

Most popular emojis

🏆 - ❄️ - 🆕 - 🚀 - 💕 - 🎁

🏆 - ❄️ - 🆕 - 🚀 - 💕 - 🎁

Yes, these emojis are pretty. But what are their usage telling us? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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APL

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Featured Email Marketing Assets from

APL

APL x Summer Fridays x Fabletics Routine Refresh Sweepstakes Giveaway

APL x Summer Fridays x Fabletics Routine Refresh Sweepstakes Giveaway

Email from

APL

NEW EXCLUSIVE | The Luxurious Limited Edition Lusso Racing Yellow Slide ☀️

NEW EXCLUSIVE | The Luxurious Limited Edition Lusso Racing Yellow Slide ☀️

Email from

APL

NEW EXCLUSIVE | The Limited Edition TechLoom Zipline Mellow / Cobalt / Impulse Red

NEW EXCLUSIVE | The Limited Edition TechLoom Zipline Mellow / Cobalt / Impulse Red

Email from

APL

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Featured Ads and Paid Media Examples from

APL

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APL

Feed Ad from

APL

APL
APL

Feed Ad from

APL

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APL

Feed Ad from

APL

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.athleticpropulsionlabs.com/

Domain Rating

57
This is the overall metric that matters most, as it sets
APL
domain SEO authority.

It shows the power of
APL
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.athleticpropulsionlabs.com/
, as their domain authority is
57
, their score can be considered under average.

Here, for
https://www.athleticpropulsionlabs.com/
, as their domain authority is
57
, their score can be considered average.

Here, for
https://www.athleticpropulsionlabs.com/
, as their domain authority is
57
, their score can be considered pretty good! 🙌

Here, for
https://www.athleticpropulsionlabs.com/
, as their domain authority is
57
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

126464
One of the most important metrics for
APL
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
13760
) and their Domain Rating.

Total Keywords

13760
Why does this matter for
APL
SEO strategy? 

This is the total number of keywords where 
APL
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2124
The total number of domain who have a link to  
APL
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

45675
What's a backlink? A link from another domain that redirect to  
APL
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

38402

Backlinks NoFollow

4779

Backlinks Redirect

479

Backlinks Images

4779

Backlinks Frame

0

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

More details →
Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

More details →
EcoCart

EcoCart

Make orders carbon neutral for Shopify.

shop

More details →
Flow Commerce

Flow Commerce

Platform enables brands to go global, by capturing international demand for their products.

shop

More details →
Freshdesk Chat

Freshdesk Chat

Chat with us tool from customer support management software provider Freshdesk.

widgets

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

More details →
Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

More details →
Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

More details →
route

route

Shipping protection for merchants.

shipping

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

More details →

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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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