Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand archie ecommerce marketing strategy - and from other brands from the Beverage industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the archie team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are 🤍 😎 🎁 🧡.

On Panoramata, we gather and analyze the entire archie email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Pour maintenir une glycémie stable' and 'Spring Time : -10% sur nos cures détox !'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 29 on https://myarchie.co/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.