Aura Bora
Marketing Strategy Breakdown

Logo of
Aura Bora
An overview of
Aura Bora
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

Aura Bora
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Aura Bora? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Aura Bora team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 39.77% of their emails - the main ones they use are 🌺 👀 🌸 ✨ 🤩 ✌.

We display here a overview of Aura Bora email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were '☀️ 20% OFF SUMMER SALE ☀️' and '20% OFF ENDS TONIGHT 🌸 😎'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://aurabora.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Aura Bora
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

Aura Bora

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2566.79
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Aura Bora

 gets a score of

-1.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

HERE. - hold - up - wait - highest - flowery

Emoji use in subject lines

39.77
% of subject lines have emojis

Most popular emojis

🌺 - 👀 - 🌸 - ✨ - 🤩 - ✌

🌺 - 👀 - 🌸 - ✨ - 🤩 - ✌

What does it say about their email marketing strategy - especially on their subject lines? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Aura Bora

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Featured Email Marketing Assets from

Aura Bora

☀️ 20% OFF SUMMER SALE ☀️

☀️ 20% OFF SUMMER SALE ☀️

Email from

Aura Bora

20% OFF ENDS TONIGHT 🌸 😎

20% OFF ENDS TONIGHT 🌸 😎

Email from

Aura Bora

50% off the fun kind of commitment 😉

50% off the fun kind of commitment 😉

Email from

Aura Bora

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Featured Ads and Paid Media Examples from

Aura Bora

Aura Bora
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Feed Ad from

Aura Bora

Aura Bora
Aura Bora

Feed Ad from

Aura Bora

Aura Bora
Aura Bora

Feed Ad from

Aura Bora

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://aurabora.com/

Domain Rating

44
This is the overall metric that matters most, as it sets
Aura Bora
domain SEO authority.

It shows the power of
Aura Bora
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://aurabora.com/
, as their domain authority is
44
, their score can be considered under average.

Here, for
https://aurabora.com/
, as their domain authority is
44
, their score can be considered average.

Here, for
https://aurabora.com/
, as their domain authority is
44
, their score can be considered pretty good! 🙌

Here, for
https://aurabora.com/
, as their domain authority is
44
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3597
One of the most important metrics for
Aura Bora
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
695
) and their Domain Rating.

Total Keywords

695
Why does this matter for
Aura Bora
SEO strategy? 

This is the total number of keywords where 
Aura Bora
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

511
The total number of domain who have a link to  
Aura Bora
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1926
What's a backlink? A link from another domain that redirect to  
Aura Bora
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1897

Backlinks NoFollow

1166

Backlinks Redirect

12

Backlinks Images

263

Backlinks Frame

0

Backlinks Form

17

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Email & SMS marketing monitoring

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growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AppHQ

AppHQ

Shopify app builder.

shop

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Dovetale

Dovetale

Influencer marketing platform for Shopify.

shop

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Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Fomo

Fomo

Social proof selling tool.

widgets

More details →
Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Littledata

Littledata

Google Anayltics toolbox software.

analytics

More details →
Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

More details →

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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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find the perfect example
"
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"
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