On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Avenue.
We display here a overview of Avenue email marketing strategy - along with other brands from the Fashion industry.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Avenue
then?
With their average of
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Avenue
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Most common words
Emoji use in subject lines
Most popular emojis
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Email from
Avenue
Email from
Avenue
Email from
Avenue
Feed Ad from
Avenue
Feed Ad from
Avenue
Feed Ad from
Avenue
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
AdRoll
AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.
ads
More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
More details →Braintree
Braintree is the easiest way to accept payments online and on a mobile app. Owned by PayPal.
payment
More details →
Demandware
Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.
shop
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →Google Analytics Classic
Classic Google Analytics - sites that are using non-universal analytics code.
analytics
More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
Klarna Checkout
Klarna Checkout is a iframe checkout with localized and personalized payment methods.
payment
More details →
Listrak
Listrak is an integrated, email marketing solution that offers sensitive management and analysis tools to companies seeking to simplify, synchronize and capitalize on their online marketing endeavors.
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Should you learn how to Raise Prices as a DTC (Direct to Consumer) Ecommerce Brand? Yes, you should.
![How to Raise Prices as a Direct-to-Consumer eCommerce Brand [+ Examples]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/6296107ae59a7754c1b81c52_FQDdxhGWYAM4z_H.jpg)
If you’re wondering why your efforts to promote your products online have been in vain or why your competitors are running full steam ahead while you languish in their wake, you might want to look into competitor benchmarking. In this article, we’ll talk about how to benchmark your competitors in just five steps.
Learn how to how to monitor your competitors effectively with SimilarWeb plus disadvantages and alternatives to Similarweb.
