On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Away.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Away team!
Fun fact - they're using emojis in 16.36% of their emails - the main ones they use are 🌈 🌎 🎁 👀 🍂 ✨.
We display here a overview of Away email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Hello wedding season' and 'Long weekend like you mean it'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://www.awaytravel.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject length
What about
Away
then?
With their average of
28
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Away
gets a score of
-4.8
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
destination - Our - latest - collaboration - Bags - back
Emoji use in subject lines
Most popular emojis
🌈 - 🌎 - 🎁 - 👀 - 🍂 - ✨
🌈 - 🌎 - 🎁 - 👀 - 🍂 - ✨
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Hello wedding season
Email from
Away
Long weekend like you mean it
Email from
Away
Flex now in Lavender 💜
Email from
Away
Get everything you need to start traveling seamlessly
Feed Ad from
Away
Travel essentials that make navigating the airport a breeze—no baggage claim necessary
Feed Ad from
Away
Traveling with our classic carry-ons means you get to skip the baggage claim
Feed Ad from
Away
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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To shower your September with many marketing insights and good vibes, here are curated examples of Fall Season newsletter emails from brands in different industries. We love to share them straight from our Panoramata eCommerce benchmarking platform to your campaign planning list.
