Interested to gather some elements regarding Back Market ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Back Market team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).
Fun fact - they're using emojis in 23.68% of their emails - the main ones they use are ✨ 🚀 ☑️ 😏 👆 🛎️.
On Panoramata, we gather and analyze the entire Back Market email marketing strategy - along with other brands from the Technology industry. Amongst their last emails sent, two of them were 'Le match le plus attendu de l'année.' and 'On balance tout. 😏'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.backmarket.fr/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Back Market
then?
With their average of
29
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Back Market
gets a score of
-4.6
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Emarsys
Most common words
Préparez-vous. - Hourra - ans - 10 - Crise - ?
Emoji use in subject lines
Most popular emojis
✨ - 🚀 - ☑️ - 😏 - 👆 - 🛎️
✨ - 🚀 - ☑️ - 😏 - 👆 - 🛎️
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Le match le plus attendu de l'année.
Email from
Back Market
On balance tout. 😏
Email from
Back Market
Vous n'aimez pas Back Market ?
Email from
Back Market
La crème de la crème. Toute la tech reconditionnée par nos experts partenaires. Livraison express en 72h.
Feed Ad from
Back Market
La crème de la crème. Toute la tech reconditionnée par nos experts partenaires. Livraison express en 72h.
Feed Ad from
Back Market
Un smartphone reconditionné permet d'éviter 88% de déchets électroniques. Propre.
Feed Ad from
Back Market
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Analyzing and benchmarking existing email campaigns is the fastest way to hit the ground running when it comes to learning, understanding, and implementing effective email marketing strategies for your brand. Benchmarking email marketing campaigns -- be it frequency of emails sent, the type of automated email journeys brands (in your industry or others), creatives, angles, and offers -- doesn’t have to be hard though.
Research is important for business and it comes in the form of market research. However, not all brands bother with market research and who’s to blame them? Market research is a time-consuming endeavor that not everyone is up for. In this article, you’ll understand the benefits of market research to your business’ long-term goals and what you’re leaving on the table when you neglect this process.
It takes a well-defined marketing strategy for your product launch to be successful. Get inspiration from these DTC brands' email journeys.
