Bare Necessities
Marketing Strategy Breakdown

Logo of
Bare Necessities
An overview of
Bare Necessities
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
(soon)
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Bare Necessities
Ecommerce Marketing Strategy

Interested to gather some elements regarding Bare Necessities ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 45 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

Fun fact - they're using emojis in 44601% of their emails - the main ones they use are 👙 ⏰ ☀️ 💕 ✨ ✈️.

On Panoramata, we gather and analyze the entire Bare Necessities email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Ends Tomorrow: Up To 50% Off Sitewide | Sale Into Summer Event' and 'Trendy Swimwear For Vacays Pool Days & Getaways'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.barenecessities.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Bare Necessities
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
45.0
characters

What about

Bare Necessities

then?

With their average of

45

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

581.23
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bare Necessities

 gets a score of

-3.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

The - Heat - With - These - Whoa - Get

Emoji use in subject lines

9.2
% of subject lines have emojis

Most popular emojis

👙 - ⏰ - ☀️ - 💕 - ✨ - ✈️

👙 - ⏰ - ☀️ - 💕 - ✨ - ✈️

Yes, these emojis are pretty. But what are their usage telling us? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bare Necessities

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Featured Email Marketing Assets from

Bare Necessities

Ends Tomorrow: Up To 50% Off Sitewide | Sale Into Summer Event

Ends Tomorrow: Up To 50% Off Sitewide | Sale Into Summer Event

Email from

Bare Necessities

Trendy Swimwear For Vacays Pool Days & Getaways

Trendy Swimwear For Vacays Pool Days & Getaways

Email from

Bare Necessities

FINAL CALL! Up To 50% Off Sitewide Ends At Midnight!

FINAL CALL! Up To 50% Off Sitewide Ends At Midnight!

Email from

Bare Necessities

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Featured Ads and Paid Media Examples from

Bare Necessities

Bare Necessities
Bare Necessities

Feed Ad from

Bare Necessities

Bare Necessities
Bare Necessities

Feed Ad from

Bare Necessities

Bare Necessities
Bare Necessities

Feed Ad from

Bare Necessities

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.barenecessities.com/

Domain Rating

70
This is the overall metric that matters most, as it sets
Bare Necessities
domain SEO authority.

It shows the power of
Bare Necessities
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.barenecessities.com/
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://www.barenecessities.com/
, as their domain authority is
70
, their score can be considered average.

Here, for
https://www.barenecessities.com/
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://www.barenecessities.com/
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

694473
One of the most important metrics for
Bare Necessities
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
144949
) and their Domain Rating.

Total Keywords

144949
Why does this matter for
Bare Necessities
SEO strategy? 

This is the total number of keywords where 
Bare Necessities
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

6119
The total number of domain who have a link to  
Bare Necessities
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

510253
What's a backlink? A link from another domain that redirect to  
Bare Necessities
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

509501

Backlinks NoFollow

36057

Backlinks Redirect

692

Backlinks Images

395221

Backlinks Frame

19

Backlinks Form

6

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Softwares and Marketing eCommerce Stack

Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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BlueCore

BlueCore

Track and trigger emails in real-time. Previously known as TriggerMail.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Mouseflow

Mouseflow

Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring.

analytics

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, all in one"
"It's been a lifesaver"
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in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Underwear

brands overview

Some common underwear brands are MeUndies, Repeat, Victoria's Secret, Parade, Mack Weldon, Savage X, Dim and Mina Storm. The underwear industry is the business of designing, manufacturing, and selling underwear. Underwear is a type of clothing worn beneath other clothes, usually next to the skin. It is typically made from soft, stretchy materials such as cotton, nylon, or spandex.  The underwear industry includes a wide range of products, from simple undergarments such as briefs and boxer shorts to more complex items such as bras and shapewear. The industry also produces a variety of specialty items such as thermal underwear, swimwear, and lingerie.  The global underwear market is estimated to be worth $30 billion. The United States is the largest market for underwear, followed by Brazil and China.

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brands →

Swimwear

brands overview

Swimwear
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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