bareMinerals
Marketing Strategy Breakdown

Logo of
bareMinerals
An overview of
bareMinerals
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
(soon)
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

bareMinerals
Ecommerce Marketing Strategy

Interested to gather some elements regarding bareMinerals ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the bareMinerals team!

Fun fact - they're using emojis in 8.26% of their emails - the main ones they use are ✨ 📣 🛍️ 🌎 🌱 🌸.

We display here a overview of bareMinerals email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Because you deserve it…' and 'Free. Full-size. Fabulous.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 69 on https://www.bareminerals.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

bareMinerals
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

bareMinerals

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2026.43
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

bareMinerals

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

I've - ever - used - Spring - FINAL - collection

Emoji use in subject lines

8.26
% of subject lines have emojis

Most popular emojis

✨ - 📣 - 🛍️ - 🌎 - 🌱 - 🌸

✨ - 📣 - 🛍️ - 🌎 - 🌱 - 🌸

Let's take a moment to review their emoji use. The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyThey're also using environemental/green emojis (such as ♻️, 🌳, 🌿 or 🍃) to actually showcase to their audience that they're driven by this commitment, right from the subject line.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

bareMinerals

Because you deserve it…

Because you deserve it…

Email from

bareMinerals

Free. Full-size. Fabulous.

Free. Full-size. Fabulous.

Email from

bareMinerals

Create endless looks with MAXIMIST

Create endless looks with MAXIMIST

Email from

bareMinerals

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Featured Ads and Paid Media Examples from

bareMinerals

bareMinerals
bareMinerals

Feed Ad from

bareMinerals

bareMinerals
bareMinerals

Feed Ad from

bareMinerals

bareMinerals
bareMinerals

Feed Ad from

bareMinerals

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bareminerals.com/

Domain Rating

69
This is the overall metric that matters most, as it sets
bareMinerals
domain SEO authority.

It shows the power of
bareMinerals
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bareminerals.com/
, as their domain authority is
69
, their score can be considered under average.

Here, for
https://www.bareminerals.com/
, as their domain authority is
69
, their score can be considered average.

Here, for
https://www.bareminerals.com/
, as their domain authority is
69
, their score can be considered pretty good! 🙌

Here, for
https://www.bareminerals.com/
, as their domain authority is
69
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

164124
One of the most important metrics for
bareMinerals
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
56157
) and their Domain Rating.

Total Keywords

56157
Why does this matter for
bareMinerals
SEO strategy? 

This is the total number of keywords where 
bareMinerals
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

5409
The total number of domain who have a link to  
bareMinerals
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

298145
What's a backlink? A link from another domain that redirect to  
bareMinerals
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

296146

Backlinks NoFollow

70991

Backlinks Redirect

264

Backlinks Images

40394

Backlinks Frame

4

Backlinks Form

1549

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Softwares and Marketing eCommerce Stack

Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

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Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Olapic

Olapic

Olapic is a Visual Commerce platform that tells your brand's story with curated customer photos & videos.

widgets

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SteelHouse

SteelHouse

Behavioral commerce platform, real time onsite offers, dynamic retargeting and other technology features.

analytics

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YouTube

YouTube

Embedded videos from YouTube.

media

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

Makeup
brands →

Personal Care

brands overview

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brands →

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