Bask
Marketing Strategy Breakdown

Logo of
Bask
An overview of
Bask
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Bask
Ecommerce Marketing Strategy

You can access here some of the data we collect on Bask ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Bask could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44693% of their emails - the main ones they use are 🎂 😎.

We display here a overview of Bask email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were '365 days of Bask 🎂' and '365 days of Bask 🎂'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 23 on https://basksuncare.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Bask
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Bask

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2579.13
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bask

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

to - Bask - A - gift - (Don - on

Emoji use in subject lines

12.5
% of subject lines have emojis

Most popular emojis

🎂 - 😎

🎂 - 😎

Fun emoji take, right? What does that mean for their digital marketing strategy? Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bask

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Featured Email Marketing Assets from

Bask

365 days of Bask 🎂

365 days of Bask 🎂

Email from

Bask

365 days of Bask 🎂

365 days of Bask 🎂

Email from

Bask

Bask + long weekend =

Bask + long weekend =

Email from

Bask

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Featured Ads and Paid Media Examples from

Bask

Bask
Bask

Feed Ad from

Bask

Bask
Bask

Feed Ad from

Bask

Bask
Bask

Feed Ad from

Bask

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://basksuncare.com/

Domain Rating

23
This is the overall metric that matters most, as it sets
Bask
domain SEO authority.

It shows the power of
Bask
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://basksuncare.com/
, as their domain authority is
23
, their score can be considered under average.

Here, for
https://basksuncare.com/
, as their domain authority is
23
, their score can be considered average.

Here, for
https://basksuncare.com/
, as their domain authority is
23
, their score can be considered pretty good! 🙌

Here, for
https://basksuncare.com/
, as their domain authority is
23
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

519
One of the most important metrics for
Bask
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
981
) and their Domain Rating.

Total Keywords

981
Why does this matter for
Bask
SEO strategy? 

This is the total number of keywords where 
Bask
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

362
The total number of domain who have a link to  
Bask
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1380
What's a backlink? A link from another domain that redirect to  
Bask
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1372

Backlinks NoFollow

579

Backlinks Redirect

8

Backlinks Images

39

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Bing Shopping

Bing Shopping

Sell products on Bing Ads network via Shopify.

shop

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Covet Pics

Covet Pics

Makes an Instagram feed into an eCommerce store.

widgets

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Microsoft Clarity

Microsoft Clarity

Free-to-use analytics product for webmasters that shows how people are using your website.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

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route

route

Shipping protection for merchants.

shipping

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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, all in one"
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Related Industries

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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