Beach Bunny Swimwear
Marketing Strategy Breakdown

Logo of
Beach Bunny Swimwear
An overview of
Beach Bunny Swimwear
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Beach Bunny Swimwear
Ecommerce Marketing Strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Beach Bunny Swimwear.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Beach Bunny Swimwear team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 13.79% of their emails - the main ones they use are ✨ 😍 ♻️ 💙 🌸 🔥.

On Panoramata, we gather and analyze the entire Beach Bunny Swimwear email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'TODAY ONLY TAKE AN EXTRA 25% OFF SALE' and 'Extra 25% Off Sale Styles Extended'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://www.beachbunnyswimwear.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Beach Bunny Swimwear
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Beach Bunny Swimwear

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2186.90
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Beach Bunny Swimwear

 gets a score of

-3.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

New - Sale - Styles - Out - Wild - Bikinis

Emoji use in subject lines

13.79
% of subject lines have emojis

Most popular emojis

✨ - 😍 - ♻️ - 💙 - 🌸 - 🔥

✨ - 😍 - ♻️ - 💙 - 🌸 - 🔥

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyYour subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

Beach Bunny Swimwear

TODAY ONLY TAKE AN EXTRA 25% OFF SALE

TODAY ONLY TAKE AN EXTRA 25% OFF SALE

Email from

Beach Bunny Swimwear

Extra 25% Off Sale Styles Extended

Extra 25% Off Sale Styles Extended

Email from

Beach Bunny Swimwear

All That Glitters

All That Glitters

Email from

Beach Bunny Swimwear

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Featured Ads and Paid Media Examples from

Beach Bunny Swimwear

Beach Bunny Swimwear
Beach Bunny Swimwear

Feed Ad from

Beach Bunny Swimwear

Beach Bunny Swimwear
Beach Bunny Swimwear

Feed Ad from

Beach Bunny Swimwear

Beach Bunny Swimwear
Beach Bunny Swimwear

Feed Ad from

Beach Bunny Swimwear

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.beachbunnyswimwear.com/

Domain Rating

45
This is the overall metric that matters most, as it sets
Beach Bunny Swimwear
domain SEO authority.

It shows the power of
Beach Bunny Swimwear
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.beachbunnyswimwear.com/
, as their domain authority is
45
, their score can be considered under average.

Here, for
https://www.beachbunnyswimwear.com/
, as their domain authority is
45
, their score can be considered average.

Here, for
https://www.beachbunnyswimwear.com/
, as their domain authority is
45
, their score can be considered pretty good! 🙌

Here, for
https://www.beachbunnyswimwear.com/
, as their domain authority is
45
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

86577
One of the most important metrics for
Beach Bunny Swimwear
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
16526
) and their Domain Rating.

Total Keywords

16526
Why does this matter for
Beach Bunny Swimwear
SEO strategy? 

This is the total number of keywords where 
Beach Bunny Swimwear
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1582
The total number of domain who have a link to  
Beach Bunny Swimwear
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

52270
What's a backlink? A link from another domain that redirect to  
Beach Bunny Swimwear
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

50579

Backlinks NoFollow

12244

Backlinks Redirect

164

Backlinks Images

5971

Backlinks Frame

2

Backlinks Form

368

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Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

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Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Affirm

Monthly payment option for purchases.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Bronto

Bronto

Bronto Marketing Platform gives retailers the ability to orchestrate campaigns across email, mobile, and social channels.

analytics

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Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

More details →
Global-e

Global-e

Global-e enables seamless cross-border e-commerce for retailers that want to sell internationally.

shop

More details →

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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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