Berlei

Marketing Strategy Breakdown

Logo of
Berlei
An overview of
Berlei
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Berlei

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Berlei.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it not good since it's -0,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 17 characters, they're doing good - they even have room to add some characters and their open rate will remain good!

On Panoramata, we gather and analyze the entire Berlei email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, one of them was 'Welcome to Berlei'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://www.berlei.com.au/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Berlei

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
17.0
characters

What about

Berlei

then?

With their average of

17

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

25.89
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Berlei

 gets a score of

-0.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Berlei - to - Welcome

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Berlei

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Featured Email Marketing Assets from

Berlei

Welcome to Berlei

Welcome to Berlei

Email from

Berlei

Email from

Berlei

Email from

Berlei

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Featured Ads and Paid Media Examples from

Berlei

Berlei
Berlei

Supporting you has never been easier. Afterpay your favourite Berlei bras today.

Berlei

Berlei

Feed Ad from

Berlei

Berlei
Berlei

Supporting you has never been easier. Afterpay your favourite Berlei bras today.

Berlei

Berlei

Feed Ad from

Berlei

Berlei
Berlei

Reward yourself with 10% off and free shipping when you become a Berlei member.

Berlei

Berlei

Feed Ad from

Berlei

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.berlei.com.au/

Domain Rating

48
This is the overall metric that matters most, as it sets
Berlei
domain SEO authority.

It shows the power of
Berlei
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.berlei.com.au/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://www.berlei.com.au/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://www.berlei.com.au/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://www.berlei.com.au/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

61854
One of the most important metrics for
Berlei
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
17714
) and their Domain Rating.

Total Keywords

17714
Why does this matter for
Berlei
SEO strategy? 

This is the total number of keywords where 
Berlei
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

720
The total number of domain who have a link to  
Berlei
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

17382
What's a backlink? A link from another domain that redirect to  
Berlei
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

17340

Backlinks NoFollow

3626

Backlinks Redirect

42

Backlinks Images

1001

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Related Industries

Underwear

brands overview

Some common underwear brands are MeUndies, Repeat, Victoria's Secret, Parade, Mack Weldon, Savage X, Dim and Mina Storm. The underwear industry is the business of designing, manufacturing, and selling underwear. Underwear is a type of clothing worn beneath other clothes, usually next to the skin. It is typically made from soft, stretchy materials such as cotton, nylon, or spandex.  The underwear industry includes a wide range of products, from simple undergarments such as briefs and boxer shorts to more complex items such as bras and shapewear. The industry also produces a variety of specialty items such as thermal underwear, swimwear, and lingerie.  The global underwear market is estimated to be worth $30 billion. The United States is the largest market for underwear, followed by Brazil and China.

Underwear
brands →

Bra

brands overview

The Bra industry is part of the Fashion/Underwear industries which is unique in terms of marketing. One reason is that underwear is a very personal item. People are often very particular about the style, fit, and feel of their underwear. This can make it difficult for companies to mass produce underwear that will please everyone. Another reason why the underwear industry is unique is that it is a highly competitive market.

Bra
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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