Monitoring Website Traffic Organic SEO data and Email Marketing Data for Bershka - EN, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Bershka - EN improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Responsys .
Fun fact - they're using emojis in 85.26% of their emails - the main ones they use are 👖 ⚡ ✨ 😍 🧥 😎.
On Panoramata, we gather and analyze the entire Bershka - EN email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'LIL' KREETS 💥 JOUE et gagne une récompense 😏' and 'PERSONNALISE TON DENIM super fresh & coloré !👖'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.bershka.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject length
What about
Bershka - EN
then?
With their average of
39
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Bershka - EN
gets a score of
-3.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Responsys
Most common words
touche - comfy - absolue - Une - Bientôt... - NEW
Emoji use in subject lines
Most popular emojis
👖 - ⚡ - ✨ - 😍 - 🧥 - 😎
👖 - ⚡ - ✨ - 😍 - 🧥 - 😎
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
LIL' KREETS 💥 JOUE et gagne une récompense 😏
Email from
Bershka - EN
PERSONNALISE TON DENIM super fresh & coloré !👖
Email from
Bershka - EN
SHORTS ☀ Sous le soleil 🏝
Email from
Bershka - EN
Shop the trendiest clothes, shoes, accessories and more only at BERSHKA! Order now from our APP or online!
Feed Ad from
Bershka - EN
Shop latest trends for summer season only at BERSHKA! Discover the collections in our stores, app or online!
Feed Ad from
Bershka - EN
Shop latest trends for summer season only at BERSHKA! Discover the collections in our stores, app or online!
Feed Ad from
Bershka - EN
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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The shoe industry has seen a significant number of new players entering the market. With the competition becoming fiercer, the industry has stepped up its e-commerce marketing strategies, particularly focusing on email marketing and social media advertising to differentiate itself and capture consumer attention.
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Unsubscribe button – your worst enemy when sending newsletters. In this article, we'll learn how to significantly minimize the number of unsubscribes by finding great email ideas to send to your subscribers.
For your benchmark , these 3 softwares will be useful.
