You can access here some of the data we collect on Bev ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 20 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Bev team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 9.68% of their emails - the main ones they use are ✨ 🏆 💌 ❤️ 🏈 ✔️.
On Panoramata, we gather and analyze the entire Bev email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'But first Brunch' and 'A birthday note...'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://drinkbev.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Bev
then?
With their average of
20
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Bev
gets a score of
-2.8
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Fact: - reserve - a - >>> - Bev - little
Emoji use in subject lines
Most popular emojis
✨ - 🏆 - 💌 - ❤️ - 🏈 - ✔️
✨ - 🏆 - 💌 - ❤️ - 🏈 - ✔️
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
But first Brunch
Email from
Bev
A birthday note...
Email from
Bev
The ultimate showdown 🏆
Email from
Bev
Feed Ad from
Bev
Feed Ad from
Bev
Feed Ad from
Bev
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
AudioEye
AudioEye tries to solve issues of accessibility and enhances the user experience.
analytics
More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
More details →Conjured Referrals
Service enables "Refer-A-Friend" style referral programs for eCommerce sites.
widgets
More details →
Convert
Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.
analytics
More details →
Digital Window
Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes
analytics
More details →
Fera
Conversion optimization tool for eCommerce sites using urgency and social proof.
analytics
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →
Gatsby Influencer Marketing
Influencer marketing platform built on top of Shopify, Klaviyo, Instagram and other marketing automation tools.
analytics
More details →
FullStory
FullStory lets product and support teams understand everything about the customer experience.
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Are you an alcohol brand looking to make a splash? Understanding and establishing meaningful connections with your target audience while observing strict regulations is crucial to thrive in a competitive alcoholic beverage market. Today’s consumers seek an experience rather than just a drink so brands need to adjust their marketing efforts accordingly. In this article, we’ve covered how the best alcoholic beverage brands are marketing themselves online, and we'll examine ten key tactics to implement in your next marketing campaigns.
Picture this: with more than 4 billion email users (and growing), 306 billion emails sent and received, and there’s no denying that your biggest opportunity for eCommerce marketing is inside your customers’ (potential and existing) inbox. If you use Shopify, you have all the tools you’d needSay hello to Shopify Email.
There's no shortcut to becoming a popular and successful brand; celebrity brands are no exception. We've seen today's celebrities and popular influencers carve out their entrepreneurial path, not merely endorsing other people's products. While there is an inherent advantage when celebrities lend their positive image, credibility, and network of engaged followers to the brand, not all fame in the world can help the company soar high. This article will uncover top celebrity brands' marketing strategies to thrive in a competitive market.
Should you learn how to Raise Prices as a DTC (Direct to Consumer) Ecommerce Brand? Yes, you should.
![How to Raise Prices as a Direct-to-Consumer eCommerce Brand [+ Examples]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/6296107ae59a7754c1b81c52_FQDdxhGWYAM4z_H.jpg)
