Biom
Marketing Strategy Breakdown

Logo of
Biom
An overview of
Biom
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Biom
Ecommerce Marketing Strategy

We'll explore here some marketing assets of Biom , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Biom could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of Biom email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Wipe away those Sunday Scaries' and 'What if Apple designed a wipe dispenser?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 10 on https://getbiom.co/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Biom
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Biom

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2592.22
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Biom

 gets a score of

-3.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

CHANCE: - 20% - Off - Starter - Wipe - note

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Biom

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Featured Email Marketing Assets from

Biom

Wipe away those Sunday Scaries

Wipe away those Sunday Scaries

Email from

Biom

What if Apple designed a wipe dispenser?

What if Apple designed a wipe dispenser?

Email from

Biom

LAST CHANCE: 20% Off Starter Kits

LAST CHANCE: 20% Off Starter Kits

Email from

Biom

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Featured Ads and Paid Media Examples from

Biom

Biom
Biom

28,000 tons of single-use plastic waste are disposed into our oceans every day – we're on a mission to help change that.

Feed Ad from

Biom

Biom
Biom

Introducing Biom

Introducing Biom

Feed Ad from

Biom

Biom
Biom

259,875,000,000 wipes were consumed in North America in 2019. 90% of them were made with plastic.Introducing Biom ♻️ 100% biodegradable wipes💚 Display-worthy, refillable dispenser🌿 Scented with natural essential oils

Introducing Biom

Introducing Biom

Feed Ad from

Biom

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://getbiom.co/

Domain Rating

10
This is the overall metric that matters most, as it sets
Biom
domain SEO authority.

It shows the power of
Biom
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://getbiom.co/
, as their domain authority is
10
, their score can be considered under average.

Here, for
https://getbiom.co/
, as their domain authority is
10
, their score can be considered average.

Here, for
https://getbiom.co/
, as their domain authority is
10
, their score can be considered pretty good! 🙌

Here, for
https://getbiom.co/
, as their domain authority is
10
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

590
One of the most important metrics for
Biom
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
329
) and their Domain Rating.

Total Keywords

329
Why does this matter for
Biom
SEO strategy? 

This is the total number of keywords where 
Biom
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

218
The total number of domain who have a link to  
Biom
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Biom
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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