Here are some marketing takeaways for Birch Lane.
They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -7,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Birch Lane improve their open rate, especially on mobile devices.
Fun fact - they're using emojis in 25.0% of their emails - the main ones they use are ⭐ 🔹 🔵 ◼️.
On Panoramata, we gather and analyze the entire Birch Lane email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'ENDS TONIGHT 🔹 20% OFF WITH CODE SUMMER' and 'FINAL HOURS ⭐ MEMORIAL DAY SALE ⭐ 20% OFF'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 64 on https://www.birchlane.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Birch Lane
then?
With their average of
38
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Birch Lane
gets a score of
-7.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
about - Trending - vanity - lighting - The - little
Emoji use in subject lines
Most popular emojis
⭐ - 🔹 - 🔵 - ◼️
⭐ - 🔹 - 🔵 - ◼️
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
ENDS TONIGHT 🔹 20% OFF WITH CODE SUMMER
Email from
Birch Lane
FINAL HOURS ⭐ MEMORIAL DAY SALE ⭐ 20% OFF
Email from
Birch Lane
Custom furniture: upholstery made easy >
Email from
Birch Lane
Feed Ad from
Birch Lane
Feed Ad from
Birch Lane
Feed Ad from
Birch Lane
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Fathom Analytics
Websites stats without tracking or storing personal data of your users.
analytics
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →
FullStory
FullStory lets product and support teams understand everything about the customer experience.
analytics
More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
Klarna
Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.
payment
More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
More details →
Rapleaf
Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.
analytics
More details →
The Trade Desk
Data-driven marketing suite that offers marketers a single place to buy all forms of online media.
ads
More details →
Twitter Ads
Twitter advertising includes conversion tracking and re-marketing tools.
ads
More details →Twitter Analytics
A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
The part art and part science aspect of how to use repeat sales email sequences.This is where a wee bit of stickiness, determination, and some care is required (on top of everything else you do to make your email campaigns succeed and work for your business).
![How to Use Repeat and Retention Email Sequences [Ideas, Workflows, & More]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/62ab48d224b4f6124d172b04_Logical-thinking.jpg)
We dove into some most popular fashion brands to see how they reach out to their prospective customers when a cart has been left behind. Here, we picked out some fave emails and best practices. All thanks to Panoramata we were able to track their lost checkout journey. We encourage you to read on. Whether you belong to the fashion industry or not, these really help.
Launch your new product using email marketing strategies and watch your revenue grow.
