You can access here some of the data we collect on Birchbox ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Birchbox team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Braze (a customer engagement platform of which the main use case is multichannel marketing - they allow to manage cross-channel campaigns easily, much better than other platforms).
Fun fact - they're using emojis in 8.0% of their emails - the main ones they use are ➡️ 💕 🎁 💤.
On Panoramata, we gather and analyze the entire Birchbox email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'BIG NEWS from Sunday Riley' and 'You're almost there'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 79 on https://www.birchbox.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Birchbox
then?
With their average of
28
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Birchbox
gets a score of
-2.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Braze
Most common words
*Nudge - Nudge* - Ending - soon - Don - your
Emoji use in subject lines
Most popular emojis
➡️ - 💕 - 🎁 - 💤
➡️ - 💕 - 🎁 - 💤
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
BIG NEWS from Sunday Riley
Email from
Birchbox
You're almost there
Email from
Birchbox
Just ONE Mother's Day present? Pshaw…
Email from
Birchbox
Don't overthink it. Your heart was right the first time. Feel the love with Birchbox. Now selling more exclusives than ever before.
Feed Ad from
Birchbox
Don't overthink it. Your heart was right the first time. Feel the love with Birchbox. Now selling more exclusives than ever before.
Feed Ad from
Birchbox
We are devastated by the school shootings in Uvdale, Texas and in other schools across America. We are heartbroken and angered by the shootings in streets, subways, and public spaces that deserve to be safe. Every day, more than 110 Americans are killed by gun violence. These 110 are loved ones, colleagues, children, friends. For the teachers who sacrificed their lives for a horrific, unnecessary and completely preventable reason, for mothers terrified to send their children to school, for every child who has to worry if they'll have a chance to grow up and become something, we have to act, not later but now. Enough. We need to do more than grieve. Call your legislators, donate, and spread the word. Text ACT to 644-33 or donate to Everytown to help #EndGunViolence. #everytown #everytownforgunsafety
Feed Ad from
Birchbox
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →Google Optimize 360
A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
analytics
More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
How often should you send emails? How to create email marketing calendars? How to stick to email marketing calendar to the bone?
You and your competitors share the same target audience so it’s natural that you’d want to see what they’re doing content and marketing-wise and cherrypick the ones you like for your own strategy.
Each minute that you neglect competitor analysis is precious time wasted especially in the ever-evolving landscape of digital marketing. In this guide, I’ll cover the basics of digital marketing competitive analysis and why you should be on it ASAP.
