Bissell
Marketing Strategy Breakdown

Logo of
Bissell
An overview of
Bissell
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
(soon)
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Bissell
Ecommerce Marketing Strategy

We'll explore here some marketing assets of Bissell , especially regarding their ecommerce email marketing strategy.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 50 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

Fun fact - they're using emojis in 42.59% of their emails - the main ones they use are 🕙 🐶 🐱 ❗ 💸 👇.

We display here a overview of Bissell email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Get up to $50 off select vacuums!' and 'This weekend only: Save big with up to 20% off sitewide!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://www.bissell.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Bissell
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
50.0
characters

What about

Bissell

then?

With their average of

50

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2854.26
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bissell

 gets a score of

-4.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

off - sitewide - Last - chance: - One - first

Emoji use in subject lines

42.59
% of subject lines have emojis

Most popular emojis

🕙 - 🐶 - 🐱 - ❗ - 💸 - 👇

🕙 - 🐶 - 🐱 - ❗ - 💸 - 👇

Fun emoji take, right? What does that mean for their digital marketing strategy? Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bissell

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Featured Email Marketing Assets from

Bissell

Get up to $50 off select vacuums!

Get up to $50 off select vacuums!

Email from

Bissell

This weekend only: Save big with up to 20% off sitewide!

This weekend only: Save big with up to 20% off sitewide!

Email from

Bissell

Your 20% off code expires soon! 📅

Your 20% off code expires soon! 📅

Email from

Bissell

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Featured Ads and Paid Media Examples from

Bissell

Bissell
Bissell

Feed Ad from

Bissell

Bissell
Bissell

Feed Ad from

Bissell

Bissell
Bissell

Feed Ad from

Bissell

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bissell.com/

Domain Rating

76
This is the overall metric that matters most, as it sets
Bissell
domain SEO authority.

It shows the power of
Bissell
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bissell.com/
, as their domain authority is
76
, their score can be considered under average.

Here, for
https://www.bissell.com/
, as their domain authority is
76
, their score can be considered average.

Here, for
https://www.bissell.com/
, as their domain authority is
76
, their score can be considered pretty good! 🙌

Here, for
https://www.bissell.com/
, as their domain authority is
76
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

765622
One of the most important metrics for
Bissell
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
122066
) and their Domain Rating.

Total Keywords

122066
Why does this matter for
Bissell
SEO strategy? 

This is the total number of keywords where 
Bissell
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Bissell
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

383429
What's a backlink? A link from another domain that redirect to  
Bissell
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

382892

Backlinks NoFollow

90394

Backlinks Redirect

469

Backlinks Images

128582

Backlinks Frame

9

Backlinks Form

2

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Softwares and Marketing eCommerce Stack

Affirm

Affirm

Monthly payment option for purchases.

payment

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Artsai

Artsai

Previously AdXcel - Dynamic Creative Optimization platform.

ads

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Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Ensighten

Ensighten

Tag management system that helps with deployment, changes, removal and reporting of vendor tags and analytics tracking tools.

widgets

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Magento 2

Magento 2

Magento ecommerce solution version 2 rewrite.

shop

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Magento

Magento

Hosted and self hosted eCommerce CMS system. Owned by Adobe.

shop

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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Related Industries

Cleaning

brands overview

The household cleaning products industry consists of several sub-markets such as laundry detergent, laundry care, household cleaners, dishwashing detergent, and cleaning tools. They play an essential role in maintaining household hygiene and health.

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Home Supplies

brands overview

Home supplies (or household supplies) are goods and products used within households. They are the tangible and movable personal property placed in the rooms of a house, bathroom, and laundry. There are certain home staples that household should possess from essential cleaning supplies to must-haves in the kitchen and bath.

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