Blick Art Materials
Marketing Strategy Breakdown

Logo of
Blick Art Materials
An overview of
Blick Art Materials
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Listrak
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Art
ecommerce industry.

Blick Art Materials
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Blick Art Materials? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -10,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Blick Art Materials team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).

We display here a overview of Blick Art Materials email marketing strategy - along with other brands from the Art industry. Amongst their last emails sent, two of them were 'Welcome to Blick — here's $5 off!' and 'Get inspired with Blick!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 79 on https://www.dickblick.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Blick Art Materials
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Blick Art Materials

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1312.56
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-10.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Blick Art Materials

 gets a score of

-10.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Listrak

Most common words

Blick - here - s - $5 - Get - to

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Blick Art Materials

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Featured Email Marketing Assets from

Blick Art Materials

Welcome to Blick — here's $5 off!

Welcome to Blick — here's $5 off!

Email from

Blick Art Materials

Get inspired with Blick!

Get inspired with Blick!

Email from

Blick Art Materials

Email from

Blick Art Materials

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Featured Ads and Paid Media Examples from

Blick Art Materials

Blick Art Materials
Blick Art Materials

Feed Ad from

Blick Art Materials

Blick Art Materials
Blick Art Materials

Feed Ad from

Blick Art Materials

Blick Art Materials
Blick Art Materials

Feed Ad from

Blick Art Materials

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.dickblick.com/

Domain Rating

79
This is the overall metric that matters most, as it sets
Blick Art Materials
domain SEO authority.

It shows the power of
Blick Art Materials
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.dickblick.com/
, as their domain authority is
79
, their score can be considered under average.

Here, for
https://www.dickblick.com/
, as their domain authority is
79
, their score can be considered average.

Here, for
https://www.dickblick.com/
, as their domain authority is
79
, their score can be considered pretty good! 🙌

Here, for
https://www.dickblick.com/
, as their domain authority is
79
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

867537
One of the most important metrics for
Blick Art Materials
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
351183
) and their Domain Rating.

Total Keywords

351183
Why does this matter for
Blick Art Materials
SEO strategy? 

This is the total number of keywords where 
Blick Art Materials
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

23741
The total number of domain who have a link to  
Blick Art Materials
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1145482
What's a backlink? A link from another domain that redirect to  
Blick Art Materials
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1138032

Backlinks NoFollow

89660

Backlinks Redirect

617

Backlinks Images

66961

Backlinks Frame

14

Backlinks Form

55

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Softwares and Marketing eCommerce Stack

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The website accepts payments with Apple Pay.

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Combination of technology and personalized services that help brands build online communities that drive business goals.

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Bing Universal Event Tracking

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Criteo OneTag

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Contentful

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Criteo

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Behavioural targeting for e-commerce customers.

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Facebook Pixel

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Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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FullStory

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FullStory lets product and support teams understand everything about the customer experience.

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Instagram API

Instagram API

This website makes calls to the Instagram API.

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Listrak

Listrak

Listrak is an integrated, email marketing solution that offers sensitive management and analysis tools to companies seeking to simplify, synchronize and capitalize on their online marketing endeavors.

analytics

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Blick Art Materials

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, all in one"
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Related Industries

Art Supplies

brands overview

Art supplies (or art materials) include sketchbooks, drawing pencils, paint set, markers, jewelry-making kits, canvas, etc. The use of art supplies is not only limited to students and hobbyists, but also independent professionals. The rising demand for customized products is also contributing to the growth of this market.

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