Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Bloomingdale's ecommerce marketing strategy - and from other brands from the Fashion industry.
They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -5,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Bloomingdale's improve their open rate, especially on mobile devices.
Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are 💌.
We display here a overview of Bloomingdale's email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, one of them was 'Your 15% WELCOME OFFER is enclosed! 💌'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 82 on https://www.bloomingdales.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject length
What about
Bloomingdale's
then?
With their average of
37
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Bloomingdale's
gets a score of
-5.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
enclosed - is - OFFER - WELCOME - 15% - Your
Emoji use in subject lines
Most popular emojis
💌
💌
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Your 15% WELCOME OFFER is enclosed! 💌
Email from
Bloomingdale's
Email from
Bloomingdale's
Email from
Bloomingdale's
Feed Ad from
Bloomingdale's
Feed Ad from
Bloomingdale's
Feed Ad from
Bloomingdale's
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Bazaarvoice
Combination of technology and personalized services that help brands build online communities that drive business goals.
analytics
More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
More details →Criteo OneTag
The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.
ads
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →
FullStory
FullStory lets product and support teams understand everything about the customer experience.
analytics
More details →Google Analytics Classic
Classic Google Analytics - sites that are using non-universal analytics code.
analytics
More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →Microsoft Advertising
Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.
ads
More details →
Optimizely
Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
If you’d like to level up your e-commerce efforts, chances are that you’ll not only consider paid advertising (mainly on Google, Facebook, Instagram, and others) but also look out for a paid ads agency. Since not all paid ads agencies are built the same, here’s how to find and manage e-commerce paid ads marketing agencies
If business is like race, competitor analysis is like a prized thoroughbred that will carry you to the finish line, outpacing your competitors as you go. But competitor analysis is a broad practice. There are several frameworks to choose from, depending on your needs. In this article, we’ll explore the different types of competitor analysis frameworks so you can choose the most ideal for your business and use it to improve and benchmark yourself against the competition.
The shoe industry has seen a significant number of new players entering the market. With the competition becoming fiercer, the industry has stepped up its e-commerce marketing strategies, particularly focusing on email marketing and social media advertising to differentiate itself and capture consumer attention.
![Email Marketing Strategies in the Shoe Industry [Best Practices & Examples]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/64aaaff837b580eded09c78c_Blog%20Post%20Thumbnail.png)
