Hi, we're Blume and we're all up in your bathroom with products that are good for you, and the environment. Skin care, period care and body care made clean, cruelty free & vegan in North America.
You're looking for Email Ecommerce Marketing data for Blume? You're in the right place!
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Blume could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Retention science .
Fun fact - they're using emojis in 47.3% of their emails - the main ones they use are 🌟 ⭐ 🤩 👀 ☀️ 💖.
We display here a overview of Blume email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Buy Superpower get Milky Fade 20% off!' and 'Last chance to get super faded 💫'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://www.blume.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Blume
then?
With their average of
31
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Blume
gets a score of
-1.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Retention science
Most common words
call - for - bundled - up - How - order
Emoji use in subject lines
Most popular emojis
🌟 - ⭐ - 🤩 - 👀 - ☀️ - 💖
🌟 - ⭐ - 🤩 - 👀 - ☀️ - 💖
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Buy Superpower get Milky Fade 20% off!
Email from
Blume
Last chance to get super faded 💫
Email from
Blume
Blume Mystery Box is BACK 🎁
Email from
Blume
Give your skin a little self care this summer with our skin-strengthening formulas. Blume products are made with natural ingredients & work on all skin types.
Feed Ad from
Blume
Try the best-selling Meltdown Acne Oil for acne-prone skin by Blume: healthy, hydrating, and clear 🍃
Feed Ad from
Blume
See a difference in your skin with our Milky Fade Serum! This smooth, skin-strengthening formula works hard to fade stubborn spots for all skin types.
Feed Ad from
Blume
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Social media may have gained popularity and influence over the past decade but ecommerce brands should still build a solid email marketing strategy. It’s a big piece of the puzzle in marketing an ecommerce direct-to-consumer business because it’s a highly effective lead-generation tool that builds rapport with your customers and drives sales. In this article, we’ll cover what email marketing is, why it’s crucial for DTC ecommerce brands, and the 30 most effective email marketing campaigns you should be running ASAP.
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