There’s a lot to learn from Bonobos ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Bonobos could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
Fun fact - they're using emojis in 44745% of their emails - the main ones they use are ⌛.
On Panoramata, we gather and analyze the entire Bonobos email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '3 Ways to Wear Premium 4-Way Stretch Jeans' and 'This Just In: Stretch Washed Chino Short 2.0'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://bonobos.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Bonobos
then?
With their average of
34
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Bonobos
gets a score of
-3.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
STARTS - NOW - Welcome - Here's - 25% - 2.0
Emoji use in subject lines
Most popular emojis
⌛
⌛
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
3 Ways to Wear Premium 4-Way Stretch Jeans
Email from
Bonobos
This Just In: Stretch Washed Chino Short 2.0
Email from
Bonobos
The 5 Shirts Customers Swear By
Email from
Bonobos
Feed Ad from
Bonobos
Feed Ad from
Bonobos
Feed Ad from
Bonobos
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Adyen
Adyen is a leading provider of omni-channel payment solutions with over 250 payment methods and 187 transaction currencies.
payment
More details →
AdRoll
AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.
ads
More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
More details →
Bronto
Bronto Marketing Platform gives retailers the ability to orchestrate campaigns across email, mobile, and social channels.
analytics
More details →Braintree
Braintree is the easiest way to accept payments online and on a mobile app. Owned by PayPal.
payment
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →
FullStory
FullStory lets product and support teams understand everything about the customer experience.
analytics
More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Men’s fashion is straightforward and fuss-free – but men’s fashion marketing? That’s a different story. It has long been a challenge for marketers to market garments for males. When done wrong, men's fashion marketing can be lackluster or stiff. Thankfully, the trends are changing. Men’s fashion was long overdue for a refresh and that’s exactly what is happening. If you want to learn more about how to market a men’s fashion brand successfully, we’re happy to share valuable digital marketing insights from the best menswear brands we have on Panoramata.
Amidst a sea of benchmark software options, choosing the right software can be daunting. If you’re still confused about which benchmarking tool is right for you, this is the perfect article. In this guide, we'll dissect five recommended ecommerce benchmarking software solutions so you can select the best one for your needs and marketing endeavors.
In this article, I’ll explain how these competitive analysis tools compare so you can choose the one that fits your business needs and takes your marketing efforts to the next level.
![Best Competitive Analysis Tool: Semrush VS Ahrefs [2025]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/6723fff3ef8ca405488b44b1_semrush-ahrefs.webp)
Competitor analysis doesn't stop at gathering data. You have to use your knowledge to get ahead. We'll show you how to spot and target your competitor's weaknesses effectively.
