You can access here some of the data we collect on Brixton ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Brixton team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 1.72% of their emails - the main ones they use are 🌎.
We display here a overview of Brixton email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '50% Off Sale Ends Soon' and 'Summer Collection Is Almost Here'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://www.brixton.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject length
What about
Brixton
then?
With their average of
28
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Brixton
gets a score of
-3.9
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Weekend - Don't - Miss - Out - Confirm - Continues
Emoji use in subject lines
Most popular emojis
🌎
🌎
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
50% Off Sale Ends Soon
Email from
Brixton
Summer Collection Is Almost Here
Email from
Brixton
Women's Summer Standouts
Email from
Brixton
Feed Ad from
Brixton
Feed Ad from
Brixton
Feed Ad from
Brixton
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
AdRoll
AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.
ads
More details →Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
payment
More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
More details →
Bronto
Bronto Marketing Platform gives retailers the ability to orchestrate campaigns across email, mobile, and social channels.
analytics
More details →Criteo OneTag
The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.
ads
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →GDPR CCPA iSenseLabs
Preferences popup in order to be fully compliant. GDPR Backup.
shop
More details →Google Analytics Classic
Classic Google Analytics - sites that are using non-universal analytics code.
analytics
More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Transactional emails are the bread and butter of eCommerce. They are the most important type of email messages you’d ever send -- the endless one-shot automated emails (and sometimes multiple emails) that keep your customers and subscribers in the loop about various aspects of their transactions that matter to them (and your business).
Identifying our competitors is a crucial step to building a successful marketing campaign. Competitors can give us a wealth of information that we can use to find out our brand’s weaknesses and how we can overcome them.
Selling products online that have a high average order value like furniture can be complicated, so it's key to master every acquisition channel, including email. Here, we curated click-worthy email examples from some of the best furniture DTC brands. You'll find campaign inspirations related to promoting their products using creative and modern approaches to visualization, offering expert services, sharing design tips, and more.
