BrylaneHome
Marketing Strategy Breakdown

Logo of
BrylaneHome
An overview of
BrylaneHome
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
(soon)
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

BrylaneHome
Ecommerce Marketing Strategy

You can access here some of the data we collect on BrylaneHome ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -12,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help BrylaneHome improve their open rate, especially on mobile devices.

Fun fact - they're using emojis in 9.59% of their emails - the main ones they use are 💌 ⌛ 🚨 ⏲️ 👀 🌸.

We display here a overview of BrylaneHome email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were '**Summer Sale** Your Cart is HALF OFF' and 'Early Access! Your Catalog is Inside 💌'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 49 on https://www.brylanehome.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

BrylaneHome
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

BrylaneHome

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

813.23
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-12.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

BrylaneHome

 gets a score of

-12.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Off - Spring - Bestsellers - ENDS - Friend - BIG

Emoji use in subject lines

9.59
% of subject lines have emojis

Most popular emojis

💌 - ⌛ - 🚨 - ⏲️ - 👀 - 🌸

💌 - ⌛ - 🚨 - ⏲️ - 👀 - 🌸

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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BrylaneHome

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Featured Email Marketing Assets from

BrylaneHome

**Summer Sale** Your Cart is HALF OFF

**Summer Sale** Your Cart is HALF OFF

Email from

BrylaneHome

Early Access! Your Catalog is Inside 💌

Early Access! Your Catalog is Inside 💌

Email from

BrylaneHome

You're invited! 50% Summer Sitewide Sale

You're invited! 50% Summer Sitewide Sale

Email from

BrylaneHome

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Featured Ads and Paid Media Examples from

BrylaneHome

BrylaneHome
BrylaneHome

Feed Ad from

BrylaneHome

BrylaneHome
BrylaneHome

Feed Ad from

BrylaneHome

BrylaneHome
BrylaneHome

Feed Ad from

BrylaneHome

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.brylanehome.com/

Domain Rating

49
This is the overall metric that matters most, as it sets
BrylaneHome
domain SEO authority.

It shows the power of
BrylaneHome
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.brylanehome.com/
, as their domain authority is
49
, their score can be considered under average.

Here, for
https://www.brylanehome.com/
, as their domain authority is
49
, their score can be considered average.

Here, for
https://www.brylanehome.com/
, as their domain authority is
49
, their score can be considered pretty good! 🙌

Here, for
https://www.brylanehome.com/
, as their domain authority is
49
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

57885
One of the most important metrics for
BrylaneHome
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
27479
) and their Domain Rating.

Total Keywords

27479
Why does this matter for
BrylaneHome
SEO strategy? 

This is the total number of keywords where 
BrylaneHome
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

8701
The total number of domain who have a link to  
BrylaneHome
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

280247
What's a backlink? A link from another domain that redirect to  
BrylaneHome
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

278014

Backlinks NoFollow

225252

Backlinks Redirect

2228

Backlinks Images

200093

Backlinks Frame

3

Backlinks Form

2

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Softwares and Marketing eCommerce Stack

Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

More details →
Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Ensighten

Ensighten

Tag management system that helps with deployment, changes, removal and reporting of vendor tags and analytics tracking tools.

widgets

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Global-e

Global-e

Global-e enables seamless cross-border e-commerce for retailers that want to sell internationally.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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