Bumpin Blends
Marketing Strategy Breakdown

Logo of
Bumpin Blends
An overview of
Bumpin Blends
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Bumpin Blends
Ecommerce Marketing Strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Bumpin Blends.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Bumpin Blends improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 81.82% of their emails - the main ones they use are ☀️ 🌸 💯 🍋 😎 🐣.

We display here a overview of Bumpin Blends email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Phew - the perfect gift for mom inside!🌸' and 'Mother's Day is only 6 days away.... 🤯'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 35 on https://bumpinblends.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Bumpin Blends
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

Bumpin Blends

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1838.94
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bumpin Blends

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

days - away.... - Can - you - Cool - flavor

Emoji use in subject lines

81.82
% of subject lines have emojis

Most popular emojis

☀️ - 🌸 - 💯 - 🍋 - 😎 - 🐣

☀️ - 🌸 - 💯 - 🍋 - 😎 - 🐣

Yes, these emojis are pretty. But what are their usage telling us? There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bumpin Blends

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Featured Email Marketing Assets from

Bumpin Blends

Phew - the perfect gift for mom inside!🌸

Phew - the perfect gift for mom inside!🌸

Email from

Bumpin Blends

Mother's Day is only 6 days away.... 🤯

Mother's Day is only 6 days away.... 🤯

Email from

Bumpin Blends

Just 2 more days to get 5 FREE BLENDS! ☀️

Just 2 more days to get 5 FREE BLENDS! ☀️

Email from

Bumpin Blends

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Featured Ads and Paid Media Examples from

Bumpin Blends

Bumpin Blends
Bumpin Blends

One-Time Smoothie Cube Bundle

One-Time Smoothie Cube Bundle

Feed Ad from

Bumpin Blends

Bumpin Blends
Bumpin Blends

Looking for an easy way to get your daily dose of fruits and vegetables 🤔 We put the nutritious goodness of smoothies in easy to use cubes, without the mess and hassle of making it yourself. Our dietitians create special blends for you to support anything from energy, mood to bloating and headaches 😄 ✔️ Easy-to-use mess-free prep✔️ Lip-smacking taste better than others✔️ Loved by thousands of happy customersGet $40 off any order over $100 with discount code SOCIAL40

Fresh, Healthy Smoothies Anytime🥤

Fresh, Healthy Smoothies Anytime🥤

Feed Ad from

Bumpin Blends

Bumpin Blends
Bumpin Blends

Looking for an easy way to get your daily dose of fruits and vegetables 🤔 We put the nutritious goodness of smoothies in easy to use cubes, without the mess and hassle of making it yourself. Our dietitians create special blends for you to support anything from energy, mood to bloating and headaches 😄 ✔️ Easy-to-use mess-free prep ✔️ Lip-smacking taste better than others ✔️ Loved by thousands of happy customers Get $40 off any order over $100 with discount code SOCIAL40

Fresh, Healthy Smoothies Anytime🥤

Fresh, Healthy Smoothies Anytime🥤

Feed Ad from

Bumpin Blends

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://bumpinblends.com/

Domain Rating

35
This is the overall metric that matters most, as it sets
Bumpin Blends
domain SEO authority.

It shows the power of
Bumpin Blends
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://bumpinblends.com/
, as their domain authority is
35
, their score can be considered under average.

Here, for
https://bumpinblends.com/
, as their domain authority is
35
, their score can be considered average.

Here, for
https://bumpinblends.com/
, as their domain authority is
35
, their score can be considered pretty good! 🙌

Here, for
https://bumpinblends.com/
, as their domain authority is
35
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

549
One of the most important metrics for
Bumpin Blends
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
542
) and their Domain Rating.

Total Keywords

542
Why does this matter for
Bumpin Blends
SEO strategy? 

This is the total number of keywords where 
Bumpin Blends
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

448
The total number of domain who have a link to  
Bumpin Blends
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Bumpin Blends
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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A smoothie is a beverage made by puréeing ingredients in a blender. Commonly, it has a liquid base such as fruit juice or milk, yogurt, ice cream or cottage cheese. Fruits, vegetables, and other ingredients can also be added to smoothies.

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