On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Bumpin Blends.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Bumpin Blends improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 81.82% of their emails - the main ones they use are ☀️ 🌸 💯 🍋 😎 🐣.
We display here a overview of Bumpin Blends email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Phew - the perfect gift for mom inside!🌸' and 'Mother's Day is only 6 days away.... 🤯'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 35 on https://bumpinblends.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Bumpin Blends
then?
With their average of
39
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Bumpin Blends
gets a score of
-2.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
days - away.... - Can - you - Cool - flavor
Emoji use in subject lines
Most popular emojis
☀️ - 🌸 - 💯 - 🍋 - 😎 - 🐣
☀️ - 🌸 - 💯 - 🍋 - 😎 - 🐣
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Phew - the perfect gift for mom inside!🌸
Email from
Bumpin Blends
Mother's Day is only 6 days away.... 🤯
Email from
Bumpin Blends
Just 2 more days to get 5 FREE BLENDS! ☀️
Email from
Bumpin Blends
Feed Ad from
Bumpin Blends
Looking for an easy way to get your daily dose of fruits and vegetables 🤔 We put the nutritious goodness of smoothies in easy to use cubes, without the mess and hassle of making it yourself. Our dietitians create special blends for you to support anything from energy, mood to bloating and headaches 😄 ✔️ Easy-to-use mess-free prep✔️ Lip-smacking taste better than others✔️ Loved by thousands of happy customersGet $40 off any order over $100 with discount code SOCIAL40
Feed Ad from
Bumpin Blends
Looking for an easy way to get your daily dose of fruits and vegetables 🤔 We put the nutritious goodness of smoothies in easy to use cubes, without the mess and hassle of making it yourself. Our dietitians create special blends for you to support anything from energy, mood to bloating and headaches 😄 ✔️ Easy-to-use mess-free prep ✔️ Lip-smacking taste better than others ✔️ Loved by thousands of happy customers Get $40 off any order over $100 with discount code SOCIAL40
Feed Ad from
Bumpin Blends
Domain Rating
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Total Keywords
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Hey! We are still on our journey to unlocking the jewelry industry's best practices. Moving forward, here are some welcome flow email inspiration for your newsletter. Let's analyze how they are structured as we show you some great examples from brands we love.
Here are some inspiration from Tracksmith marketing strategies - how they connect with the audience, what type of ads and emails they send, and many more to learn from. On your marks, get set, go!
