ButcherBox
Marketing Strategy Breakdown

Logo of
ButcherBox
An overview of
ButcherBox
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
(soon)
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

ButcherBox
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for ButcherBox? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the ButcherBox team!

Fun fact - they're using emojis in 3.62% of their emails - the main ones they use are 🍤 🥓 🦞 🥩 🔓 ⏳.

On Panoramata, we gather and analyze the entire ButcherBox email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'The BBQ is On Us' and 'BBQ Round Two - For Free'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.butcherbox.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

ButcherBox
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

ButcherBox

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

755.94
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

ButcherBox

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Forever - Groundbreaking. - Groundbreaking. - Forever - Better - Best

Emoji use in subject lines

3.62
% of subject lines have emojis

Most popular emojis

🍤 - 🥓 - 🦞 - 🥩 - 🔓 - ⏳

🍤 - 🥓 - 🦞 - 🥩 - 🔓 - ⏳

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They don't use that much emojis that are widely used by other brands, which is a good thing!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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ButcherBox

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Featured Email Marketing Assets from

ButcherBox

The BBQ is On Us

The BBQ is On Us

Email from

ButcherBox

BBQ Round Two - For Free

BBQ Round Two - For Free

Email from

ButcherBox

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Email from

ButcherBox

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Featured Ads and Paid Media Examples from

ButcherBox

ButcherBox
ButcherBox

Don't miss out on the best that summer has to offer - free bacon sizzling 🥓 ☀️ We'll give you FREE BACON FOR LIFE if you order your first box today!

Feed Ad from

ButcherBox

ButcherBox
ButcherBox

ButcherBox™ bacon has been called "the sustenance of life." See why our members keep coming back for more and we'll give you Free Bacon for Life! ButcherBox delivers 100% grass-fed beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood delivered directly to your door. Sign up now to claim this amazing free offer!

Bring Home the Bacon for Free in Every Box! 🚨

Bring Home the Bacon for Free in Every Box! 🚨

Feed Ad from

ButcherBox

ButcherBox
ButcherBox

ButcherBox bacon has been called "the sustenance of life." 🥓 See why our members keep coming back for more with FREE BACON FOR LIFE! ButcherBox only delivers 100% grass-fed beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood. Plus, shipping is free! Sign up now before this amazing offer is gone.

Feed Ad from

ButcherBox

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.butcherbox.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
ButcherBox
domain SEO authority.

It shows the power of
ButcherBox
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.butcherbox.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://www.butcherbox.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://www.butcherbox.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://www.butcherbox.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

301133
One of the most important metrics for
ButcherBox
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
17544
) and their Domain Rating.

Total Keywords

17544
Why does this matter for
ButcherBox
SEO strategy? 

This is the total number of keywords where 
ButcherBox
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
ButcherBox
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
ButcherBox
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Contentful

A headless CMS with an API at its core.

cms

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A referral marketing optimization service.

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Gatsby JS

Gatsby JS

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Netlify is a platform that automates your code to create web sites.

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