On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for By Rosie Jane.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the By Rosie Jane team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 36.51% of their emails - the main ones they use are ⭐ ✔️ 🛁 ⚡ 💪 ⏰.
We display here a overview of By Rosie Jane email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'HOT 'n SWEATY' and 'new MADIE body wash 🌴'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 42 on https://byrosiejane.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
By Rosie Jane
then?
With their average of
25
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
By Rosie Jane
gets a score of
-2.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
FREE - GIFTS - starting - NOW - 2021 - fragrance
Emoji use in subject lines
Most popular emojis
⭐ - ✔️ - 🛁 - ⚡ - 💪 - ⏰
⭐ - ✔️ - 🛁 - ⚡ - 💪 - ⏰
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
HOT 'n SWEATY
Email from
By Rosie Jane
new MADIE body wash 🌴
Email from
By Rosie Jane
🥂 happy birthday ROSIE 🤍
Email from
By Rosie Jane
Soft, warm and UNIQUELY you. ROSIE perfume molds and dances with your natural skin scent creating something irresistible and completely yours. ✨ Shop our HOME + AWAY value set in ROSIE today.
Feed Ad from
By Rosie Jane
From fresh + floral to warm + woody, our Long Wear Set featuring our Body Oil + Travel Spray is the perfect pair for you to double down on your favorite fragrance. Let your skin soak up our body oil & then top it off with a spritz of our travel spray for long-lasting wear!
Feed Ad from
By Rosie Jane
Double down on your fave fragrance with our Home + Away Set! One for your dresser and one to take with you. Pair these two together for extra long-lasting wear!
Feed Ad from
By Rosie Jane
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Bold Motivator
Try to get customers to spend more plugin for Shopify from Bold Commerce.
shop
More details →
Bold Commerce
Shopify app development and partner to help increase sales. Previously Shappify.
analytics
More details →
Digital Window
Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes
analytics
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →Google Analytics Classic
Classic Google Analytics - sites that are using non-universal analytics code.
analytics
More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →Infinite Options by ShopPad
Create unlimited product options for any product configurations.
shop
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
If you can provide helpful advice about planning a summer vacation, you'll be more likely to engage your audience and build brand loyalty. Here are some hot tips.
You’ve launched your SaaS product, sure of the benefits it will bring your target market. However, your marketing campaigns lose steam and your competitors are outpacing you. In today’s competitive market with fickle customers and new developments every day, many SaaS companies struggle to stay afloat. In this article, we’ll talk about what SaaS competitive analysis is, what it can do for your business, and how to conduct your own competitive analysis in a few steps.
As we start the countdown to the busiest shopping day of the year, you’ll definitely get yourself on the “right track” with these examples of email newsletters along with tips and tactics for your own business.
