By Rosie Jane
Marketing Strategy Breakdown

Logo of
By Rosie Jane
An overview of
By Rosie Jane
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

By Rosie Jane
Ecommerce Marketing Strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for By Rosie Jane.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the By Rosie Jane team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 36.51% of their emails - the main ones they use are ⭐ ✔️ 🛁 ⚡ 💪 ⏰.

We display here a overview of By Rosie Jane email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'HOT 'n SWEATY' and 'new MADIE body wash 🌴'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 42 on https://byrosiejane.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

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Email Marketing

Social Advertising

By Rosie Jane
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

By Rosie Jane

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2042.84
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

By Rosie Jane

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

FREE - GIFTS - starting - NOW - 2021 - fragrance

Emoji use in subject lines

36.51
% of subject lines have emojis

Most popular emojis

⭐ - ✔️ - 🛁 - ⚡ - 💪 - ⏰

⭐ - ✔️ - 🛁 - ⚡ - 💪 - ⏰

Fun emoji take, right? What does that mean for their digital marketing strategy? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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By Rosie Jane

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Featured Email Marketing Assets from

By Rosie Jane

HOT 'n SWEATY

HOT 'n SWEATY

Email from

By Rosie Jane

new MADIE body wash 🌴

new MADIE body wash 🌴

Email from

By Rosie Jane

🥂 happy birthday ROSIE 🤍

🥂 happy birthday ROSIE 🤍

Email from

By Rosie Jane

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Featured Ads and Paid Media Examples from

By Rosie Jane

By Rosie Jane
By Rosie Jane

Soft, warm and UNIQUELY you. ROSIE perfume molds and dances with your natural skin scent creating something irresistible and completely yours. ✨ Shop our HOME + AWAY value set in ROSIE today.

Feed Ad from

By Rosie Jane

By Rosie Jane
By Rosie Jane

From fresh + floral to warm + woody, our Long Wear Set featuring our Body Oil + Travel Spray is the perfect pair for you to double down on your favorite fragrance. Let your skin soak up our body oil & then top it off with a spritz of our travel spray for long-lasting wear!

Feed Ad from

By Rosie Jane

By Rosie Jane
By Rosie Jane

Double down on your fave fragrance with our Home + Away Set! One for your dresser and one to take with you. Pair these two together for extra long-lasting wear!

Feed Ad from

By Rosie Jane

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://byrosiejane.com/

Domain Rating

42
This is the overall metric that matters most, as it sets
By Rosie Jane
domain SEO authority.

It shows the power of
By Rosie Jane
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://byrosiejane.com/
, as their domain authority is
42
, their score can be considered under average.

Here, for
https://byrosiejane.com/
, as their domain authority is
42
, their score can be considered average.

Here, for
https://byrosiejane.com/
, as their domain authority is
42
, their score can be considered pretty good! 🙌

Here, for
https://byrosiejane.com/
, as their domain authority is
42
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1643
One of the most important metrics for
By Rosie Jane
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
831
) and their Domain Rating.

Total Keywords

831
Why does this matter for
By Rosie Jane
SEO strategy? 

This is the total number of keywords where 
By Rosie Jane
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

532
The total number of domain who have a link to  
By Rosie Jane
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1888
What's a backlink? A link from another domain that redirect to  
By Rosie Jane
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1876

Backlinks NoFollow

901

Backlinks Redirect

11

Backlinks Images

88

Backlinks Frame

0

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

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WooCommerce

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shop

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Premium version of the Yoast WordPress Plugin.

widgets

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media

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Vimeo CDN

This page uses content from the Vimeo CDN.

cdn

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Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Squarespace

Squarespace

Hosted CMS solution from creating and maintaining a website, blog or portfolio.

cms

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

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Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Product Reviews Addon

Product Reviews Addon

Stamped.io app for Shopify. Product Reviews Addon allows you to automatically send emails to your customers requesting reviews of their recent purchase with you.

shop

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Secomapp Free Gifts

Secomapp Free Gifts

Free gifts Shopify extension.

shop

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route

route

Shipping protection for merchants.

shipping

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Related Industries

Perfume

brands overview

The perfume industry revolves around the production of scents and essential oils whose major use is to enhance pleasant smells and fragrances. With the kind of attention it pays to hygiene, the perfume industry is an indispensable part of the personal care industry.

Perfume
brands →

Personal Care

brands overview

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